game industry 2013: what game developers need to know about their audience
TRANSCRIPT
![Page 1: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/1.jpg)
GAME INDUSTRY 2013
WHAT GAME DEVELOPERS NEED TO KNOW ABOUT
THEIR AUDIENCE?
![Page 2: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/2.jpg)
WHO PLAYS GAMES?
58% of Americans play video games
51%of U.S. households own a dedicated game console
![Page 3: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/3.jpg)
FORGET TEENAGER STEREOTYPE!
The average age of game players is:
30
under 18 years 18-35 years36+ years
![Page 4: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/4.jpg)
TODAY'S GAMER PROFILE
Gender of Game Players
male female
• Has one child;
• Drives a Ford,
Vauxhall or BMW;
• Owns two different
consoles;
• Owns 18 games
![Page 5: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/5.jpg)
WHO BUYS COMPUTER AND VIDEO GAMES?
35the average age of
the most frequent
game purchaser
43% believe that computer and video
games give them the
most value for their money,
compared with DVDs, music
or going out to the movies
![Page 6: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/6.jpg)
58% Of Parents Play With Their Children
35% of Parents Play With Their Children At Least Weekly
Top 3 Reasons Parents Play With Their Kids
• It’s fun for the entire family: 85%
• Because they’re asked to: 82%
• It’s a good opportunity to socialize with their child: 78%
52% Of Parents Say Video Games Are A Positive Part Of Their Child’s Life
![Page 7: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/7.jpg)
THE TOP REASONS WHY GAMERS BUY A GAME
quality of game graphics
a sequel to a favorite game
an interesting storyline
word of mouth
![Page 8: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/8.jpg)
Best-Selling VIDEO GAME Super Genres by Units Sold, 2012
Action22%
Shooter21%
Sport Games15%
Family Entertainment9%
Adventure8%
Role-Playing7%
Racing6%
Fighting4%
Casual3%
Strategy2%
Other Games3%
![Page 9: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/9.jpg)
Best-Selling COMPUTER GAME Super Genres by Units Sold, 2012
Role-Playing; 28.00%
Casual; 26.70%
Strategy; 24.90%
Adventure; 7.10%
Shooter; 6.20%
Other Games; 5.00%Action; 2.10%
![Page 10: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/10.jpg)
TOP 3 SELLING GAMES OF 2012
VIDEO GAMES COMPUTER GAMES
![Page 11: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/11.jpg)
Total Consumer Spend on Games Industry 2012
DOLLARS IN BILLIONS
TOTAL$20.77BILLION
![Page 12: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/12.jpg)
Recent Digital and Physical Sales
2009 2010 2011 2012
80% 72% 69%60%
20% 28% 31%40%
Total Physical Format Total Digital Format
Sources: The NPD Group/Retail Tracking Service, Games Market Dynamics: U.S., Entertainment Software Association, Pixwoo
![Page 13: Game Industry 2013: What Game Developers Need To Know About Their Audience](https://reader038.vdocuments.us/reader038/viewer/2022110204/55d53f15bb61ebae088b461e/html5/thumbnails/13.jpg)
Intersog (www.intersog.com) is IT Staffing solutions provider offering dedicated teams and managed IT services
Intersog is a global provider of custom software, mobile apps and games development as well as graphic design and apps marketing solutions in the e-commerce, automotive, manufacturing, education, entertainment, gaming and other industries. We utilize both a traditional project-based approach (T&M) and a dedicated Agile software development team model.
Founded in 2005, Intersog is headquartered in Chicago, IL, has a sales office in Vancouver, Canada, and runs 3 development centers in Ukraine.
We were named "Best iPhone Development Company 2011" by the Best Web Agency and Top 10 iPhone App DevCo's. Other awards include: #1 “Putting the Social in Social Media Games” award for "Raise the Village", “Best App Ever Award” 2011 and 2012 in Adult Education category for its "World Academy Online", an MBA learning Android app.
ABOUT INTERSOG