game development essentials: an introduction third edition
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Game Development Essentials: An Introduction Third Edition. Chapter 4 Player Elements who plays and why?. ■What motivates people to play games, and how does this affect the types of games that are developed? - PowerPoint PPT PresentationTRANSCRIPT
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Game Development Essentials: An Introduction
Third Edition
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Chapter 4Player Elements
who plays and why?
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Key Chapter Questions
■ What motivates people to play games, and how does this affect the types of games that are developed?
■ What is the difference between geographics, demographics, and psychographics?
■ How has the player market changed over time?
■ What is the difference between the United States and other geographic markets such as South Korea, Japan, China, and Germany?
■ What are the different generations of players in the United States?
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Player MotivationSocial Interaction
Nintendo
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Player MotivationPhysical Seclusion
iStock Photo
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Player MotivationCompetition
Mortal Kombat vs. DC Universe
Midway Games
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Player MotivationKnowledge
Brainiversity 2
3 Blokes Studios
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Player MotivationMastery
Guitar Hero III
Midway Games
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Player MotivationEscapism
Borderlands
Take- Two Interactive
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Player MotivationAddiction
Playwize Poker & Casino
505 Games
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Geographics
China
South Korea
Japan
Germany
JN JN
JN JN
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PsychographicsVALS Psychotypes
Diagram by Per Olin
The VALS survey analyzes consumers based on psychographic dimensions related to motivation and resources.
(Source: Strategic Business Insights.)
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PsychographicsMyers-Briggs Type Indicator (MBTI)
Diagram by Per Olin
Preferences on each scale of the MBTI instrument combine to yield a four-letter psychological type [e.g., ISFJ, ENTP].
(Source: Myers & Briggs Foundation, Inc.)
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DemographicsGender
Getty Images jn2k108 (Photobucket)
Early personal computer gaming was dominated by boys (left), but adult women gamers (including the Frag Dolls, right) now outnumber male gamers ages 6-17.
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DemographicsGeneration
Diagram by Per Olin
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DemographicsGeneration
Boom Generation (Born 1943-1961)
The Journey to Wild Divine
Magi Tam
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DemographicsGeneration
Generation X (Born 1962-1981)
Lara Croft Gordon Freeman
Eidos Valve
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DemographicsGeneration
Milennial Generation (Born 1982-2002)
Call of Duty: Modern Warfare 2 Puzzle Pirates
ActivisionThree Rings Design, Inc.
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DemographicsRating
Fable II
Reprinted with permission from Microsoft Corporation
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Summary
■ Game Market
■ Player Motivation
■ Geographics
■ Psychographics
■ Demographics
■ Applying Player Markets to Platforms, Genres & Goals