Google Confidential and Proprietary 1

Powerful. Flexible. Intelligent Google Analytics’ Newest Features

Stephanie Hsu Google Analytics Specialist

Google Analytics Master Class 2010 #gamc

Evolution of Google Analytics

October 2005 •  Democratise advanced analytics to the masses

April 2007 •  Move analytics from the backroom to the boardroom

October 2008 •  Make accessible enterprise features to everyone

October 2009 •  Make analytics intelligent

2010 •  ???

Accessibility

Usage

???

Google Analytics Master Class 2010 #gamc 3

Google Analytics Master Class 2010 #gamc 4

Day in the Life of… and a half

Google Analytics Master Class 2010 #gamc 5

Google Analytics Master Class 2010 #gamc

Analytics Intelligence

6

10 am

Google Analytics Master Class 2010 #gamc

Analytics Intelligence

7

Spend time looking for areas to take action on

Spend time taking action

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Daily Intelligence Alerts

8

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Daily Intelligence Alerts

9

Island Daily News YouTube Channel

Google Analytics Master Class 2010 #gamc

Expanded Mobile Reporting

10

11 am

Google Analytics Master Class 2010 #gamc

Track Your Mobile Presence - Before

11

HTML

iPho

ne

Nex

us O

ne

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Track Your Mobile Presence - Now

12

HTML & Applications WAP

Win

dow

s

Mob

ile

Bla

ckbe

rry

Pear

l & C

urve

iPho

ne

Nex

us O

ne

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Better High-End Device Reporting

13

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Copy & Paste Code Snippet

14

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Engagement goals … and more of them!

15

2 pm

Google Analytics Master Class 2010 #gamc

Expanded Number of Goals to 20

4 20

16

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Setting up: Time on Site goals

17

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 18

Google Analytics Master Class 2010 #gamc

Sharing Advanced Segments and Custom Reports

19

9 am vs

Google Analytics Master Class 2010 #gamc

Share Custom Segments

20

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Share the Link

21

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Multiple Custom Variables

22

10 am

Google Analytics Master Class 2010 #gamc

Insights into Unique Site Data

23

Visited Sports Section

Visited Travel Section

Visited Local News Sub-Section

Registered Member

Pemium Subscriber

Newsletter Subscriber

Placed item in cart

Added friend to network

Logged out of account

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Custom Variables Report

24

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Custom Alerts

25

11 am

Google Analytics Master Class 2010 #gamc

Create Custom Alerts

26

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Create and Save the Alert

27

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Annotations

28

1 pm

Google Analytics Master Class 2010 #gamc

Sharing Annotations

29

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Sharing Annotations

30

Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc

Recap

31

•  Engagement Goals •  Expanded Mobile Reporting

•  Multiple Custom Variables •  Sharing Segments and Custom Reports •  Annotations

•  Analytics Intelligence •  Custom Alerts

Google Analytics Master Class 2010 #gamc

Recap

1

2

Powerful •  Engagement goals … and more of them! •  Expanded Mobile Reporting

Flexible •  Multiple Custom Variables •  Sharing Segments and Custom Reports •  Annotations

Intelligent •  Analytics Intelligence •  Custom Alerts

3

Google Analytics Master Class 2010 #gamc 33

Google Confidential and Proprietary

Thank You!

34