[Retail management]Lecturer: Ms. Roseti Rosa

Class: MKT 13 – 9C (Marketing)The London School Of Public Relations – Jakarta

1, Franklin Michael2, Muhamad Alifiyani

3, Mochamad Rizky Hidayaturrajman4, Syarifah Rahmani

5, Widyanto Duta Nugroho

Cast:Claudia Novita Tanod (Marketing Manager)

Elshia (Sekretaris)

Femmy Rosaria (Direktur Operasional)

Widyanto duta Nugroho (Brand Manager)

Wita Dewi Widiastuti (Public Relations Manager)

Soundtrack:Daftpunk (Technologic)

Good night Electric (Technology)

Producer:Widyanto

Storyboard:Wita & Claudia

Paper:Rifka Pakaya

Camera:Femmy, Claudia & Widyanto

Property:Widyanto & Claudia

Editor:Widyanto

Software Video Edit:Corel VideoStudio X4 Pro

Cast:Claudia Novita Tanod (Marketing Manager)

Elshia (Sekretaris)

Femmy Rosaria (Direktur Operasional)

Widyanto duta Nugroho (Brand Manager)

Wita Dewi Widiastuti (Public Relations Manager)

Soundtrack:Daftpunk (Technologic)

Good night Electric (Technology)

Producer:Widyanto

Storyboard:Wita & Claudia

Paper:Rifka Pakaya

Camera:Femmy, Claudia & Widyanto

Property:Widyanto & Claudia

Editor:Widyanto

Software Video Edit:Corel VideoStudio X4 Pro

MisiUntuk pelanggan Best Denki: menawarkan layanan dan produk, dan dengan meningkatkan kualitas hidup mereka dan gaya hidup.Kepada karyawan Best Denki: mengembangkan untuk potensi sepenuhnya dan memimpin mereka untuk masa depan yang lebih cerah.Untuk mitra bisnis Best Denki: untuk mengembangkan dan menyediakan produk yang lebih baik dan pelayanan untuk pertumbuhan bersama kami. VisiUntuk menjadi pengecer listrik dan elektronik di wilayah ini-operasi jaringan ritel terbesar, memberikan jangkauan terluas dan terbaru dari produk dan menjadi megastore listrik dan elektronik lebih disukai.

Cabang Best Denki di Indonesia:1. Best Denki Shoppings, Home Appliance Central Park, 1st Fl Unit 201Jl. Let. Jend. S. Parman Kav. 28, Jakarta 021- 56985434 2. Best Denki Shoppings, Computer Grand Indonesia East Mall Lt. 3A, Jl. MH. Thamrin No.1Jakarta 10130 021-23580065  3. Best Denki Shoppings, Camera Mal Kelapa Gading V Lt. 2Jl. Boulevard Raya Kelapa GadingJakarta 14240 021-45855051

4. Best Denki Shoppings, Audio & Video One Pacific Place Lt. 3, SCBDJl. Jend. Sudirman Kav. 52-53 Lot 3 & 5Jakarta 12190 021-57973155  5. Best Denki Shoppings, Computer Jl. Pluit Indah Raya,Pluit Village Lt. 3 Shop unit 3-62Jakarta Utara 14440 021-6683909  6. Best Denki Shoppings, Camera Mal Senayan City, Lt. 4, Jl. Asia Afrika Lot. 19Jakarta 10270 021-72781100

Tampilan tata letak toko Best DenkiMal Senayan City, Lt. 4, Jl. Asia Afrika Lot. 19

Promosi Media Cetak Best Denki

Promosi media website jejaring social twitter.com Best Denki

Promosi media website Best Denki

Promosi media website jejaring social facebook.com Best Denki

 

Flash Memory

Printer

Fax

Watches

A4 PAPER

Translator

Camcorder

Toys

Digital frame

HD Drive

Software

Consol

Memory card

Accessories

Camera

Camera Accessories

Laptop

Dishwasher

Cooker

Dryer

Foot Massage

Hair Dryer

Hair Straightener

Shaver

Trimmer

Kitchen Appliances

Microwave

Fridge

Freezer

Vacuum

Washer

Air Conditioner

Massage Cushion

Heater

Air Purifier

Baby Care

(Arms & Wrist) Body Composition

Blood Pressure Monitor

Pedometer

Thermometer

Normal & Electric Tooth Brush

Epilator

Hair Styler

Gas Burner

Stand By Light

Massager

Manicure & Pedicure Set

Foot SPA

Cables

Battery Charger

Batteries

Hair Remover

Back Cushion Massage

Cables

Compact Clipper

Hand and Foot Massage

Nail Polish Set

Wall Brackets

Home Theater

HIFI

Receiver

Portable DVD

LCD

DVD

LED TV

Plasma TV

HD Drive

Produk yang dijual Best Denki

3MA4TECHABBOTTACERAEGARDOARISTONASUSBABYLISSBANDAIBANDRIDGEBECBELKINBENQBLK N DECKBONEBOSCHBRAUNBROTHERCANONCASIOCHAMEXCHIGOCITIZENCOMPAQCORIOLISSCRAFFTDAIYODELLDELONGHIDENONDISNEY DURACELL

EDISONEDNETELECOMELECTROLUXEPROEPSONEUROTELEXPERTFANKLINFLIPFUJITSU GEGALAGENIUSGIBSONHAASHITACHIHOOVERHPHUMAXHYUNDAIIMATIONIPODJAKKSJVCKAZKENSINGTONKENWOODKLASSKODAKKRUPSKYOUEILABTEC LEICA

LENOVOLEXIBOOKLEXMARKLGLOGITECHM.RICHARDSMAXELLMAYTAGMEBBYMEDELMEMOREXMICROSOFTMIDEAMO-ELMOTOROLAMOULINEXMSINAJMNHENIKONNINTENDONORTONNUNUXSOCARINAOLYMPUSOMASOMRONORAL BOSIMOSRAMPALMA PALSON

PANASONICPATIOPENTAXPHILIPSPIONEERPLEOPORTPQIQ-POWERR/HOBBSRAYOVACREMINGTONREVLONROWENTARTCSAFETYSAMSUNGSANDISKSANGASSANYOSCHOLLSEAGATESEGA TOYSSEIKOSERVICESHARPSHEVAKISIEMENSSIGMASONYTAKARA TOMTAMRACTAMRON

TARGUSTDKTECHNICSTECK+LINKTEFALTESYTIGERTOKYOFLASHTOMYTOSHIBAUCVUNIVERSALVANSONVARTAVEETVI.SASOONVIVANCOW.HOUSEWILD BERRYWOW-WEEX-BOXXPERY AIRYASHICAYESYORKZANUSSI

Brand yang dijual di best denki

Details Best Denki

No. of Stores 6

Average store size 3500

Location (example) Senayan City

Size 4200

Store concept Brand corner & Catagorize

Store layout By category

Average sales 14M

Sales/m2 3.1jt

Empty spots None

PRODUCT

AUVI Complete

HAPP Complete, Small appliances very complete

DI Complete

IT Some major brands not available

Telco Only major brands but no local brands

Display Very good and neat

PRICING POLICIES

Cash 1 price policy

Installment 0%Bank partners BCA, Citibank, Mandiri, BII, UOB, BII, BRI, Stanchart, Mega, BNI, AMEX,

HSBC, Aeon

 PROMOTION

Newspaper Ad Weekly on fridays

Catalogue None

Website None (international, Japan, Singapore and Kuwait

Flyers Yes by brand

Membership None

Product POP Yes complete

Regular POP Eye catching, price oriented detailed with program

Extendedwarranty Yes

Insurance Yes but will charge fee

HR

No. of SPG/M

Product knowledge Very good

Friendliness Very friendly, always approach customers first

Sales technique Good

Managercomment Experienced

Strength

AUVI, IT & DI

Good traffic

Weakness

Not strong in HAPP sales

Strong brand awareness

Thank you for your attention, ask us if you have any question......