gallure activation marketing case study
DESCRIPTION
Gallure activation marketing and event management case study Kingdom of BahrainTRANSCRIPT
gallure/milestone through people
GALLURE COMMUNICATION
Team Gallure
Marketing and Marcom
Retail Outlet head + +
Together Transformed
>
Potential market > Customers
Into
> Via
+ + Product Experts
Brand Ambassadors Events
+ + Increase Brand
Awareness
Communicating Competitive
Differentiation
> With the
objectives to
Establish Market
Superiority
GALLURE COMMUNICATION
GALLURE COMMUNICATION
• Heart to Heart -5 + 1 • Dunning - 15 +2 • Top up, Unlimited, Hewar - 5+1 • Event Managers & Recreational activities = 8 • Zain Wonders Campaign = 14+5 Total Staff = 27 BA
GALLURE COMMUNICATION
Marketing & Lead generation. January Sales ZAIN VOUCHER EEZEE SIM Card UME
1st 0 0 0
2nd 5 1
3rd 10 15
4th 21 15
5th 22 43 11
6th 20 51 5
7th 0 0 0
8th 10 32 8
9th 2 26 3
10th 2 23 0
11th 3 34 8
12th 6 39 0
13th 1 33 1
14th 3 19 2
15th
16th 2 54 0
17th 0 21 0
18th 28 4 0
19th 16 33 2
20th 39 16 0
21st 12 34 0
22nd
23rd 23 38 12
24th 12 18 0
25th
26th 4 7 0
27th 11 7 0
28th 5 30 0
29th
30th 16 11 0
31st 0 5 0
TOTAL 237 614 83
Follow up & feed back management.
Journey with Zain Since 2008:-
Event Management
Activation
Marketing
Canvassing
Lead management
Specific Area Sales
Primary Customer Care
Tel - 00973 - 36070097 E - [email protected] W - www.gallure.com Ho -108 , Al Taweela complex Juffair Branch - 22 , Adliya ,Near al Jazeera
GALLURE COMMUNICATION
gallure/milestone through people