Spotlight /

Majorca's Delicacy Stickers

A 'Who's Who' list of international luminaries from

the art and design world are contributing to a high-

profile European charitable initiative - amadip.

esment foundation- aimed at creating opportunities

for people with intellectual disabilities. Majorca-based

publishing house Infolio have enlisted the talents of

some of the world's most recognisable creatives, to

create bespoke artwork for the distinctive hexagonal

packaging of the quintessentially Majorcan sweet

pastry delicacy known as an 'ensaimada'. Well-

known Spanish designers, Astrid Stavro and Pablo

Martín, have launched the EnsaimadArt project

to celebrate the 50th anniversary of the amadip.

esment foundation. The project will raise funds for

the nonprofit organisation, with all profits from the

sale of the limited edition pastries contributing to

programs to help improve the life quality of people

with intellectual disabilities and their families.

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// Client_Amadip Esment

// Country_Spain

// Link_Website, P213

The eight-sided form reminded me immediately of the ubiquitous

red STOP sign. Changing red to green and STOP to GO like an

optimistic step in the right direction.

Designer: Michael Bierut(Pentagram)

Country: USA

The exclamation mark comes from the Latin 'io' meaning an

exclamation of joy.

The characters i, o and ! form a face of joy. io = joy = ensaimada.

Studio: Hat Trick Design

Designer: Jim Sutherland

Country: UK

We constructed the spiral out of a series of small solid circles

so that its lively curves referenced possibility, opportunity and

growth for each and everyone. We looked at a variety of colour

palettes to extend the visual metaphor further, going in the end

with a series of radiating graduated tints to suggest the spectrum

or a glowing sun. Keen to avoid jargon or campaign rhetoric the

text reads rather more like a piece of free association. People are

invited to look inside the box and are encouraged to consider the

multilayered readings of the design.

Studio: LucienneRoberts+

Country: UK

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Spotlight

Alice (in Wonderland)

The Washington Ballet's premiere of Alice (in

Wonderland) was a new chapter for the prestigious

organisation. With new costumes, choreography

and musical scores, the world premiere proved to be

a most curious performance. To properly celebrate

the event Design Army designed and art directed

an exclusive photo editorial for Washington Life

magazine – and later painted the D.C. landscape

red with posters, online ads, and bus stops all over

Washington, DC.

// Client_The Washington Ballet

// Studio_Design Army

// Creative Directors_Pum Lefebure, Jake Lefebure

// Art Director_Pum Lefebure

// Designer_ Mariela Hsu

// Photographer_Dean Alexander

// Country_USA

TickeTs aT kennedy-cenTer.org

202 .467.4 600

washingtonballet.org

Never before has The WashiNgToN balleT combiNed such forces To creaTe a NeW balleT. from The revoluTioNary visioN of arTisTic direcTor septime webre, desigNer liz Vandal (cirque du soleil’s ovo ), aNd composer matthew pierce comes a specTacularly reimagiNed Take oN leWis carroll’s faNTasTical Tale . eNTer The World of al ice ’s misadveNTures , spleNdidly cosTume d aNd gloriously daNce d… aN uNforge T Table jourNe y doWN The rabbiT hole .

TickeT

s aT k

enned

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Ter.org

202 .467.4 600

washingt

onba

llet.

org

Never before has The WashiNgToN balleT combiNed such forces To creaTe a NeW balleT. from The revoluTioNary visioN of arTisTic direcTor septime webre, desigNer liz Vandal (cirque du soleil’s ovo ), aNd composer matthew pierce comes a specTacularly reimagiNed Take oN leWis carroll’s faNTasTical Tale . eNTer The World of al ice ’s misadveNTures , spleNdidly cosTume d aNd gloriously daNce d… aN uNforge T Table jourNe y doWN The rabbiT hole .

/ the world's best graphics / Vol. 20 / / 020

/ 020 - 021 /Campaign

Acid Lab for Paul Chambers

K4 is a near legendary alternative music club in

Ljubljana. In the past few years we were involved

with a DJ/VJ collective called 'Smetnjak'( Trash Can or

Dumpster) and we did stage and floor decoration for

music events. On this occasion our featured guest was

Paul Chambers and this was the decoration for that

night.

Materials: neon wall vinyl stickers, polystyrene,

electric cables, light-boxes.

// Client_K4 Club

// Studio_Kitsch Nitsch

// Designers_David Kladnik; Jaka Neon

// Country_Slovenia

/ the world's best graphics / Vol. 20 / / 044

/ 044 - 045 /Environment

A-Moloko

'A-Moloko' do automated sales of farm-fresh milk via

a chain of vending machines. The client was offered

a new brand name and a new symbol which had an

upturned letter 'A' in its basis - symbol 'Alef' which

came to us from the first letter alphabet of the Semitic

tribes who lived on the Sinai Peninsular in XVI century

B.C. The stylised symbol resembling a cow's muzzle

became the brand basis. The laconic visual style is

built on the clear system of symbols demonstrating

the journey of milk from the fields with ecological

grass to the automatic machines and the consumer.

The pattern of symbols allows the easy branding of

automatic machines of various configurations, as well

as implementing all of the company's communication

materials.

// Client_Live Stream

// Studio_Ermolaev Bureau

// Creative Director/Designer_Ermolaev Vlad

// Country_Russia

/ the world's best graphics / Vol. 20 / / 074

/ 074 - 075 /identity

/ the world's best graphics / Vol. 20 / / 078

IMPAKT Festival 2012

// Client_Impakt Festival

// Agency_Lava

// Designer_Daan Hornstra

// Country_the Netherlands

IMPAKT is a contemporary audiovisual art and music

festival that takes place in Utrecht. Since 1998 Lava

has been responsible for the artwork of the festival.

Every year one different designer in our studio will get

the chance to design the appearance of the posters,

flyers and newspapers in the theme of the year.

This edition highlights the end of the dominance of

Western visual culture. The title 'No more Westerns'

refers to changes in the the media landscape caused

by the drastic shifts in the world economy. What are

the consequences of the rise of countries like China,

India and Brazil?

- 079 // 078identity

/ the world's best graphics / Vol. 20 / / 100

Atlasland Creative Space

// Client_Atlasland Creative space

// Studio_Transwhite Studio

// Designer_Qiongjie Yu

// Photographer_Yujie Liu

// Country_China

The branding designed for Atlasland Creative space

based in London, UK. The design works present a

pure, simple design style.

/ 100 - 101 /identity

Vue sur la mer

// Client_Head - Geneva University of Art and Design

// Studio_AMI Graphic Design

// Designers_Adeline Senn, Martin Maeder,

Ismaël Abdallah

// Country_Switzerland

Vue sue la mer was a contemporary art exhibition

in a brand new and empty building. The visual was

inspired by the sunset ('Vue sur la mer' means

'Sea view'). Printed in offset with progressive

colours. Almost all flyers were different. The signage

information was reprinted on the flyer.

/ the world's best graphics / Vol. 20 / / 114

/ 114 - 115 /identity

Fant-Asia

// Client_Flair Magazine

// Studio_Rocket & Wink

// Creative Directors_Gerald Rocketson,

Petronius Amund Wink

// Art Directors_Alexander Rötterink, Reg Wagner,

Karin Lindeskov Andersen

// Country_Germany

Illustrations for the new fashion & home magazine

'Flair'. The ' Fant - Asia' series consists of six pieces,

each highlighting a lucky animal in Asian culture.

Illustration /

GalleryVol. 20/ 125

/ the world's best graphics / Vol. 20 /

Thing You Should Know About Life

// Illustrator_Felix Bauer

// Country_Germany

The idea of the book is that the last word of each

sentence will be the first word of the next sentence.

Thus it is possible that a wild mixture of visual ideas

comes together and the circle at the end closes.

- 0129 /

/ the world's best graphics / Vol. 20 / / 142/ the world's best graphics / Vol. 20 / / 142

Nuts.com

Michael Bierut and his team at Pentagram created a

new identity and packaging that would help establish

Nuts.com as a distinctive brand. The redesign

incorporates the brand's irreverent and chatty tone

of voice into the packaging with friendly hand-drawn

typography and illustrations. Bags and shipping boxes

are covered in commentary such as, 'This way to

your taste buds!' and 'Isn't it nut-astic?' The typeface

was hand-drawn by Bierut and converted into a font

by Jeremy Mickel, who provided a lot of alternate

characters. The illustrator Christoph Niemann redrew

the cartoon nuts to complement the typeface; the

mascots appear on the bags of nuts, where they are

reversed out to show the product inside.

// Client_Nuts.com

// Agency_Pentagram Design

// Art Director_Michael Bierut

// Designers_Michael Bierut, Katie Barcelona, Aron Fay

// Illustrator_Christoph Niemann

// Font Designer_Jeremy Mickel

// Country_USA

/ 142 - 143 // 142 - 143 /Packaging

/ 146 - 147 /

Pasta La Vista

// Client_Pasta La Vista

// Designer_Andrew Gorkovenko

// Country_Russia

Development of trademark and package for Pasta La

Vista macaroni products.

Italy is the homeland of pasta. It is the only place in

the world where hundreds of exotic kinds of macaroni

products exist and provide an enormous range of

tastes and opportunities to cook a multitude of

delicious masterpieces.

Pasta La Vista covers a wide range of hand-made

macaroni products manufactured in accordance with

traditional Italian recipes and using only ecologically

clean products of highest quality.

It was required to develop naming, the corporate style

and brand communication, as well as the product

package. Original name - Pasta La Vista - reflects

emotional essence of Italian soul and cuisine while

the word Pasta perfectly reveals the category that the

product belongs to.

Considering the key feature of the brand, which is

hand-made manufacturing, we decided to introduce

four characters into the corporate style and package

since the pasta is made by Mario, Francesco, Giovanni

and Francesca. Therefore, every package depicts

one of the characters - an Italian chef in the process of

cooking. All the illustrations are performed in a bright

original manner that communicates the temperament

and exclusiveness of the trademark.

In addition to that, the product in the package can be

seen as the hair of one of the characters neatly tucked

under the cook's cap which also serves as a package

element that provides access to the product. This

implies receiving pasta directly from the 'hands' of the

Italian chef. It is a wonderful way to convert your kitchen

into an Italian restaurant with all of the characters.

Packaging

/ 148 - 149 /Packaging

Fisherman' Rubber Boots

Everybody is aware of boots' primary function -

protection from water. However, there are many

advantages that are not obvious at first glance, and

that consumers might not be aware of. 'Fisherman'

boots are able to protect the wearer from a wide

range of dangers: environmental debris, biological

threats, natural, chemical and electrical hazards. We

realised that the best way to communicate protective

functions of the boots would be to use the example

of underwater creatures. This topic is very relevant

for fishermen, and creates an excellent opportunity

to combine several types of risks in one visual. The

package itself is designed as a mini-stand and works

as an eye catcher. An illusion of boots immersed

in water draws consumers' attention to the many

protective properties of the 'Fisherman' boots.

// Client_'Boon'

// Studio_'GOOD!' Agency

// Creative Director/Copywriter_Igor Mitin

// Art Directors_Berik Yergaliyev, Rustam Gareyev

// Designers_Darina Baimukhanova, Farhat Omirbaev,

Andrey Serduk

// Country_Australia

Rhiz - Play Date

// Client_rhiz - bar modern, Vienna

// Studio_3007

// Creative Director/Designer_Eva Dranaz

// Photographers_ Jochen Fill, Eva Dranaz

// Country_Austria

The 2011 theme for the annual 12 poster series for

the Viennese music club 'rhiz' was 'playground'. The

12 installations used for the design titled 'play date'

emotionalise the viewer and bring back childhood

memories. Design is a code for the content and

the target group. The rhiz program focuses on

experimental electronic music, ect. The way to rethink

things, to play with stereotypes, to destroy them and

to recreate things in a new way, all with a great deal of

black humor, serves as the main source of inspiration.

/ the world's best graphics / Vol. 20 / / 152

/ 152 - 153 /Poster

Adormecida

Adormecida (Asleep) is a puppet show involving two

characters who leave the city and go to discover a new

world - a rural place. They find that they are trapped

in various habits and vices. To symbolise that, the

characters are trapped by wool strings. I wanted to

// Client_Teatro e Marionetas de Mandrágora /

Guimarães European Capital of Culture 2012

// Designer_Sergio Alves

// Country_Portugal

to use that in the poster. With this idea in mind, we

developed a handmade poster, where the letters are

made with around 350m of wool. I organised the

letters to look like the branch of a tree - the 'tree of

life'.

/ 156/ the world's best graphics / Vol. 20 /

/ 160 - 161 /Poster

24 Solar-terms Characters

// Client_Voicer(www.voicer.me)

// Designer_More Tong

// Country_China

With this project, we went back to an age with no

electricity or machines, when humans scheduled

their lives to conform to the seasons, which were

been partitioned into 24 solar terms according to

ancient Chinese wisdom. Starting year, Voicer and I

began to study certain solar cycles, which became an

opportunity for creating the '24 solar-term Character'

project. Each poster corresponds to a certain solar

cycle. I finished the poster right before we moved into

a new cycle. Chinese people worship the harmony

between timing, location and human relationships,

which means doing the right thing at the right

moment, going along with nature. From early winter

last year to late fall this year, I expressed my inner

sentiment with my most familiar language, enabling

myself to face and feel life with a more peaceful mind,

in hope of not neglecting the ancient wisdom of life in

this modern age.

/ the world's best graphics / Vol. 20 / / 164/ the world's best graphics / Vol. 20 / / 164

/ 164 - 165 // 164 - 165 /Poster

Bespoke

// Client_BASF Coatings GmbH

// Studio_Are We Designer

// Creative Directors_Daniela Kempkes,

Janina Braun, Sascha van den Bloock

// Designers_Daniela Kempkes, Ruth Biniwersi

// Country_Germany

Every year the BASF Coatings GmbH invites

main clients from the automotive industries to a

presentation of the current Colour Collection in form

of a Colour Show. For the annual workshop and

Colour Show 2012, all clients were invited to the

Bespoke-Studio, where tailor-made colour coatings

were discussed and presented in a very special and

classy atmosphere. Based on this concept invitations

and additional event accessories like name badges

ect. were handmade and customised on high class

paper, refined with copper coloured film plotts and

accurately fitting envelopes.

In Good Hands

// Client_Adris group

// Agency_Bruketa&Zinic OM

// Creative Directors_Davor Bruketa, Nikola Zinic

// Art Directors/Designers_Nebojsa Cvetkovic,

Neven Crljenak

// Copywriter_Ivan Cadez

// Illustrator_Vedran Klemens

// Photographer_Domagoj Kunic

// Copywriter/Production Manager_Vesna Durasin

// DTP_Radovan Radicevic

// Country_Croatia

Good things grow in good hands. Adris group is a

company owned by its employees and that is why

it has grown in the past year, despite the crisis.

Adris group's annual report entitled In good hands

reveals floral details when heated by the palms of

the hands, metaphorically illustrating how hands

can achieve anything. The same especially calibrated

thermo colour as on the covers was used for the

inside illustrations, and the concept of the annual

report is also evoked by the short stories where

workers, stockholders share their personal views to

the past, future and influence of Adris group on their

lives. Another specific feature of this annual report is

its digital version adjusted for the iPad, being one of a

kind in Croatia. The annual report for the iPad makes its

distribution easier, enables a higher level of interaction

and makes it possible to refresh information even after

its publication. Just as the reader interacts with the

printed book with the heat of his palms (touch), the

same principle was applied to the iPad version.

/ the world's best graphics / Vol. 20 / / 190

HKS Colourmatch 18 & 19

Colourmatch is a periodical published by HKS, the

offset printing colour system, trying to publicise

a small selection of the 3000 or so HKS colours.

Each issue presents a different topic in a specific

typographic style. Most of the fonts are produced

by smaller type foundries and are shown to their

full advantage when printed in spot colours. Since

launching Colourmatch, HKS no longer uses any

product advertising printed in conventional process

colours. Its Colourmatch periodical is a collectable,

inspiring medium. Every issue is painstakingly printed

in five spot colours and can be subscribed to free of

charge at www.hks-farben.de.

// Client_HKS Warenzeichenverband e. V.

// Studio_CLMNZ / Clemens Hartmann

// Creative Director_Clemens Hartmann

// Country_Germany

_Colourmatch 18

/ the world's best graphics / Vol. 20 / / 196

_Colourmatch 19

/ 196 - 197 /Publication

Gustav Mahler Lied Collector's Edition

// Client_Departure Vienna

// Studio_3007

// Creative Director_Eva Dranaz

// Designers_Eva Dranaz, Jochen Fill

// Photographers_ Jochen Fill, Markus Rössle

// Country_Austria

The two genres, represented here in seven DVDs

and a book, could hardly be more different from

one another. The Gustav Mahler Festival 2011 in

Vienna, Austria took on the task of bringing together

visual artists and Mahler's Liedwerk to create a

new form of artistic expression. The audio-visual

results of this experiment, bringing music and image

together, are documented within. Mahler's great

source of inspiration - nature - was the springboard

for the opulent, floral, and abstract collages, which

run through the entire design and mirror essential

qualities of musical composition: compression and

emotion, drama and reduction. The aesthetic of

'colourlessness' provides space for the imagery of

the artist and the music. A detailed backstage photo

gallery of the festival and a general attention to

production details support the entire experience.

/ the world's best graphics / Vol. 20 / / 202

/ 202 - 203 /Publication

// Client_Amadip Esment

// Country_Spain

// Link_Spotlight, P004-007

Majorca's Delicacy Stickers

A 'Who's Who' list of international luminaries from the

art and design world are contributing to a high-profile

European charitable initiative aimed at creating

opportunities for people with intellectual disabilities.

Majorca-based publishing house Infolio have enlisted

the talents of some of the world’s most recognisable

creatives, to create bespoke artwork for the distinctive

hexagonal packaging of the quintessentially Majorcan

sweet pastry delicacy known as an ‘ensaimada’. Well-

known Spanish designers, Astrid Stavro and Pablo

Martín, have launched the

EnsaimadArt project to celebrate the 50th anniversary

of the amadip. esment foundation. The project will

raise funds for the not-for-profit organisation, with

all profits from the sale of the limited edition pastries

contributing to programs to help improve the quality

of life of people with intellectual disabilities and their

families.

/ 212 - 213 /Website