galesburg 091114143108-phpapp02
DESCRIPTION
Presentation giving at the Galesburg, Illinois Toastmasters TLI in 2009 on using social media to drive membership.TRANSCRIPT
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What we are going to talk about
Idea spawned from discussion at TLI Plainfield where I found that many members are in
professional transition.
We NEED to harness the Power of Toastmasters
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Our Intrepid
Hero
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Serious contemplation of a problem.
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Need More Members!
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Everything is in place
You have: your elevator speech Great location Comfortable seating Friendly, supportive atmosphere Good coffee Safe parking
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Why isn't anyone coming?
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Better living through Chemistry
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acetylsalicylic acid
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acetylsalicylic acid
or, as you may know it, Aspirin
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HR's standard hiring tool
?
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HR's standard hiring tool
google.com
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An Idea!
A Toastmaster club may providean opportunity for members to build their online reputations, strengthening their hiring tactics.
Or
“Google-washing”
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SEO 101
Search Engine Optimization is nothing more than establishing a trust with the search engines.
The more they trust your content to be authoritative on key words and phrases, the
higher your ranking.
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On Page and Off Page Content
Content is king.Words – Images - Video
Inbound links from authoritative and relative sites add importance.
Location via cities, areas, zip codes, geo-location, google maps are all very, very important
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SEO Motto
Anything that gets measured, gets done.
Anything that gets measured well, gets done well.
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Content & Traffic Generators
Your website – keep it fresh and uniquewordpress.com – build a blogmeetup.com – Real World social networktwitter.com – tweet about eventsslideshare.net – upload your presentationsbox.net – upload shareable filesLinkedin.com – tie it all togetherLocal papers
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Time and effort
SEO is a long term solution built on trust that can be achieved using common tools, techniques,
patience and skill.
Find and leverage these in your club.
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Armedw/ New
Knowledge
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What we did NOT talk about
Programming languages, technical aspects of Search Engine Optimization and copy writing in
regard to semantic indexing.
I would love to talk with you about all of thisbut not right now.
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More Help?
Linkedin.com TM Technology Group
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Thank you
Eric L. Michalsen [email protected]
www.linkedin.com/in/michalsentwitter.com/michalsen
Fox Valley Computing Professionalswww.foxvalleycp.com