gal trifon april 2010
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Day of the Entrepreneur 2010TRANSCRIPT
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MIT Entrepreneur Day 2010Gal Trifon | Chief Executive Officer | April 28th, 2010
Insights from a Long Journey
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Ad Budgets Migrating to a Complex Ecosystem
Media Agency
Creative Agency
Industry Challenges
• Fragmentation• Engagement• Excessive Data
Advertisers
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Search
Emerging
Networks
Display
ConsumersMedia Suppliers
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MediaAgency
Eyeblaster - Enabling Advertiser Demand
CreativeAgency
Advertisers ConsumersDemand Enablers
Search
Emerging
Networks
Display
Media Suppliers
• Integrated Reach
• Impact & Relevancy
• Actionable Data
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Reach Engage Analyze
•Concurrent launch•15 countries•55 Sites•Hundreds of Placements•Hundreds of Ads
•Interactive Trailer•High Definition Video•Content in banner•Multi language
•Consumers reached?•Frequency of impressions?•Video plays?•ROI?
Case Study: Avatar Home Entertainment
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• Expectations
• Motivations
• Common Agenda
• Evolvement
• Globalization
Some Lessons Learned
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Managing Expectations
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?What’s in it for Them
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Maintaining Focus
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Balancing Long Term And Short Term
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Thinking Global