gaither qualitative credentials q15
TRANSCRIPT
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Gaither International
Qualitative Research Division 2015
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Why choose Gaither International?
We have what it takes.
One-stop shop.
World-class field department.
Unmatched quality control department.
We take our job very seriously.
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About Gaither Qualitative…
We have the expertise.
We have a roster of highly qualified and experienced moderators.
Specialized logistics team.
In-house Recruitment Department.
Ability to host and manage Special Projects and Large Panels .
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Focus Group Facility Focus Group Recruiting Moderating Moderating Online and Mobile Platform Moderating In-Depth / One-on-One Moderating Ethnic Groups Taste Test Facility Test / Commercial Kitchen Test Bar Exhibits Facility Video & Audio Recording Video Conferencing Video Streaming Conference Facility Training Room Facility
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• Screener is developed by Gaither in accordance to client specifications
PARTICIPATION CLEARING
Screener RECRUITMENT ATTENDANCE
OUR RECRUITMENT PROCESS – OVERVIEW
• Once screener is approved, our in-house recruiters will begin process*
• Participant Incentives vary per project specifications
Once potential participants show up, they must be taken through the screener guideline to ensure compliance before participating in the sessions
OUR IN-HOUSE RECRUITMENT DEPARTMENT ENSURES ADEQUATE PARTICIPANT PROFILES BY STRICTLY ADHERING TO A 4 – STEP PROCESS:
1 2 3
4
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WE HAVE THE NECESSARY LOGISTICS EXPERTISE…
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Description of Recent Engagements:
• We have conducted large qualitative studies in the following industries:
• Automotive
• Pharmaceutical
• Consumer goods
• Government
• Politics
LARGE QUALI
• We have conducted large panels in the following industries:
• Consumer Goods
• Pharmaceutical
• Banking & Finance
• Government & Politics
PANELS
• Projects such as:
• MIDA – Chamber of Food and Commerce
• Working their annual convention
• Satisfaction surveys for all conference events using the latest instant
polling technology, as well as Tablet PCs
• Ran the signature study of the convention, The Consumer Radiograph
PR
• Handled information booths, day-time & night-time activities
CONVENTIONS
EX
PER
IEN
CE
1
2
3
We complement our logistics services with the latest instant polling technology to quantify participant insights
• Energy
• Gasoline
• Oil & Lubricants
• Insurance
• Media
• Media
• Telecommunications
14-25 Participants
26-200 Participants
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Our Facilities
Test Kitchen, glass all around, which gives the ability to watch everything
Three Simultaneous Focus Group Rooms / each with floor to sealing one way mirror viewing room. Fully equipped with audio & video recording, streaming, and the ability to show any visual or sound that clients need without interfering in the group session
Waiting area with entertainment Control Room Theater 20 Feet Long Bar, design for taste testing
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Waiting Room
Seating area for participants prior to sessions
Flat Screen LED TV with Apple TV. Gives you the ability to video project your computer’s / cell phone’s information to the TV
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Beach Room
Relaxing beach design to help make participants more confortable
Floor to ceiling, one-way mirror Flat Screen LED TV to project or
show stimulus materials without interfering with the session
High quality microphones & camera for the best video & audio recording possible
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Client Viewing Room Theater design Floor-to-ceiling, one-way
mirror Light dimmer Brand new sound system for
the best quality One for each sessions room
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Bamboo Room
Lounge setting to ease participants
Floor-to-ceiling, one-way mirror
Flat Screen LED TV. High quality microphones
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Executive Room
More formal design ideal for professionals
Floor-to-ceiling, one-way mirror
Flat Screen LED TV. High Quality microphones
& camera The Executive Room has a
private entrance for clients
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Test Kitchen
4 GE Industrial Ovens 3 GE Conventional Ovens 3 Stoves GE Dishwasher 3 Sinks 180º viewing glass Pop-up electrical outlets Monogram Freezer Stand Up Freezer Bottle & Beer Cooler
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Test Bar
Professional bar Fully equipped with cooler
and fridge and bar supplies
Ideal for creation of drinks and tastings
Setting designed for on-premise promotions testings
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Theatre/Auditorium
Sits 75 comfortably A/V equipped Projector and screen Floor plan is flexible Side doors may be opened for
viewing from client rooms
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Our goal here at Gaither is to conduct research that fits all of our customers’ needs. If you have any questions or comments, or if there is any other way we may be of
help, please let us know.
Thank you for considering us and we hope to have this opportunity to be of service. Sincerely,
The Gaither Team
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Client Service Department Gaither International, Inc.
(787) 728-5757 [email protected]
www.gaitherinternational.com
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