GAD101and the Holy Grail

Advocate Air Traffic Controller

Analyst

Event Coordinator

Fundraiser

Leader

Mediator

Motivator

Ninja Attack Dog

Spokesperson

Therapist

Whatever our associations

needs us to be

What is a GAD?

What is a GAD?

Govt. Staff

Your Boss

C.A.R. / NAR Directors

Elected / Appointed

Officials

GA / PAC members

AOR Board MembersOther GADs

Key Contacts FPCs

Our Members

Media

C.A.R. / NAR Staff

Who do we work with?Who do we work

with?

Build relationships

Identify and track issues

Translate information

Offer advice

Attend State / NAR meetings

Inform and mobilize members

Cultivate leaders

Close the loop

Make our members rock

stars

Anything our association

needs us to do

What do we do?What do we

do?

Daily• Answer the phone/emails• Monitor the media• Translate info for members/elected• Build/maintain relationships

Weekly• Review CC / PC meeting agendas• Publish a newsletter

Monthly• Organize/attend committee meetings• Attend association Board meetings

Annually• Organize/attend Legislative Day• Organize/attend NAR Mid-Year• Core Standards compliance

As Needed• Make presentations• Visit real estate offices• Write articles/blog posts/etc.• Attend mixers• Attend State business meetings• Interview candidates• Organize / manage campaigns• Prepare PAC request documents• Promote State and NAR CFAs• Organize / manage fundraising events• Apply for grants• Testify!• Rally the troops• Compromise• Put out fires

The Job Description

Campaign / Elected Staff vs. Local AOR GAD

Stuff Campaign / Elected Staff GAD

Your Audience

Issues

Goal

Fundraising

Resources

Co-Worker Experience

Office Dynamic

Your Future

Your Elected, Constituents Members, Public, Media, Voters

Unlimited issues Real estate-related issues

Help your elected succeed Help your members succeed

Campaign? Yes! Elected Staff? Maybe. Yes!

Co-Workers, Volunteers, Party Volunteers, NAR, CAR, local resources

Co-workers have similar backgrounds Co-workers have diverse backgrounds

Co-workers understand your job Co-workers unsure about you

Term Limits Potential long-term employment

GAD Protocol and Opportunities

• REALTOR ® associations are member-centric

• C.A.R. meetings: GADs in support role only

• Make your members rock stars

• Get involved in the GAD Nation

Member MobilizationAKA: The Holy Grail

•Voting

•Communicating

• Investing

What is Member Mobilization?

Create Awareness

• Issues• Candidates

Illustrate Consequences

• Profession• Clients

Inspire Action

• Voting• Communicating• Investing

Who needs mobilizing?GAD

Key Contacts, FPCs, GAC

Your Boss

AOR Officers

AOR Board of Directors

Marketing Meetings

General Membership

Member Mobilization 201

•WIIFM?

• Transaction roadblock vs. carpool lane

•Client Relationships: The REALTOR® as Genius Hero

•Mobilization = Sustainable Govt. Affairs Program

Now it’s YOUR turn

David StarkPublic Affairs Director

Bay East Association of REALTORS®

(925) 730–4068

davids@bayeast.org

If you want to chat: