GA BR I E L L AHAUNCH

CONTENTS

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Curriculum Vitae

iLiv Interior App

Debenhams Styling

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PAGE 3

PAGE 9

GABRIELLA HAUNCHCONTACT

07794859288

gabriellahaunch@outlook.com

40 Shelley Crescent Oulton Leeds LS26 8ER

Curriculum VitaePERSONAL PROFILEGENDER: FEMALED.O.B: 01/09/1993I am currently studying a Ba (Hons) degree in Fashion Brand Management, covering a wide scope of topic areas including Marketing, PR, Branding, Advertising, Graphic Design, Styling, Photography, Trend Prediction and Journalism. Since the completion of two years on the course and working with many Industry Professionals I have become enthralled in a career within the Marketing or Ecommerce fields of the Industry on conclusion of my degree and would like to get as much as experience as possible in these particular areas. Since 2011 I have gained valuable experience in the Fashion Retail Industry, linking well with the occupation area I want to develop with in. As a Sales Assistant I have had first hand experience in being the first point of call for customers and ensuring I give a positive representation of the brand at all times. The experience I have gained with in both retail and my degree has helped me to develop into a very organised and hardworking individual with the passion and drive to flourish with in the Industry.

EDUCATION ROYDS LANGUAGE COLLEGE2005 - 201011 GCSE’sB - C

UNIVERSITY OF CENTRAL LANCASHIRE2012 - PRESENTBA (HONS) FASHION BRAND MANAGEMENT

WAKEFIELD COLLEGE

2010 - 2012TEXTILES - B

ENGLISH LANGUAGE - C

SOCIOLOGY - C

WORK EXPERIENCE

KEY SKILLSADOBE ILLUSTRATORADOBE PHOTOSHOPADOBE INDESIGNMACWINDOWS

PRIMARK2013 - PRESENTRETAIL OPPERATIVEAt Primark I have worked primarily on the Customer Service Desk dealing with customers queries, complaints, refunds and exchanges. I am also responsible for answering the phone, putting out store announcements as well as keeping the overall Customer Service Desk clean and tidy. SKILLS DEVELOPED- The confidence to deal with and resolve difficult situations- Exceptional phone etiquette- Social Skills- Ability to work well with in a team- Ability to work under pressure in a fast pace and busy environment

NEXT2011 - 2012SALES ASSISTANTWhilst working at Next I worked on a range of different departments, each of the departments required different skills and jobs to be carried out which meant I had to adapt quickly. As my role as a Sales Assistant I had the responsibility to give a positive representation of the company which I did by greeting all customers, being helpful and available at all times and keeping the customer in mind with everything I did.SKILLS DEVELOPED- Customer service skills- Sales skills- Knowledge around the Retail Industry

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iLiv Interior App PROJECT 1

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MARKET Research

of women agree that they buy soft furnishings to co-ordinate or match with other products in

thier home.

52% 77% of people bought

homeware in the last 12

months

‘co-ordination is particularly important

to the 45 - 64 age range’ - (45-54 52% &

55-64 56%) 29% of

people like to browse

catalogues before

making a purchase

Approximately one third of all households

own a tablet

44%of people prefer to

buy homeware items in store rather than

online

46%of consumers

would be interested in an

interactive tablet app

79%would like to test and see products

in their room before actually purchasing them.

I was given a breif by the Homeware brand iLiv to create a concept for them to upsell / cross sell their products via. Prior to the creating the final concept I carried out thorough market reseearch to educate myself on the forecast of this particular field and to find what the core consumer for iLiv would be best suited with taking into account their age, gender and income. Overall the results that arose showed that women of the target age group wanted to be able to co-ordinate new products with furniture existing in their rooms. They also would be interested in testing these products out to see what they look like in thier homes before actually purchasing the products. Along with this 46% of consumers would be responsive to using an interactive tablet app while still prefering to buy homeware items instore rather than online. With all this research in mind I devised the concept of creating both a magazine and an app for tablets which work in sync with one another. The consumer is able to scan the page of a magazine using a QR code which then guides them to a screen on the app where they are then able to drag and drop products into their own living spaces by taking a picture of the room. The products chosen are then shown to the user where thenearest stores are for them to purchase, solving the issue that consumers prefer to purchase instore than online.

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FINAL ConceptThe App and the magazine are built in sync with one another to fit with consumer trends who still like to have printed copies while also fitting in with the rise of technology trends. Once recieving the free magazine consumers are able to flick through at their pleasure gaining interior inspiration from images and Industry hints and tips from proffessionals at iLiv. When the user finds a product page that they are interested in they can easily open the App on their Tablet and scan the QR code situated at the bottom left of every page with

added guidancefor the consumers that are notfully confident and experienced with using such technology. On completion of opening the App users also have the oppurtunity to search through previous looks that they have created and also scroll through various products that they have already saved.

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FINAL Concept

After successfully scanning the QR code from the magazine users will then be located to a new screen on the App where they are able to take a picture of their room that they want to drag and drop the products into. Once they have taken their chosen photo they are then guided to the a new page where the products once seen on the

magazine page. At this point consumers are able to tap the product once to enclose a full list of stockists nearest to their location, with the ability to save products into a specific area for convinient use. They are also able to use a swipe function to access more products and drag and drop once they have chosen the item that they would like to place into their room. From this point they then have the ability to scale and skew products to fit accordingly into the room and once they have finished the final look they can then save the layout to an easy accessible area.

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PROMOTINGthe App

To promote the new concept for iLiv there will be multiple ads seen on the home screen of the website as this is the first point of call for many consumers. Advertisments will also be seen in various homeware magazines with the function for consumers to scan the QR code which will then take them directly to the App Store where they are able to download the App, creating a more convinient and instant way for users. As the core cosumers are not heavily users of social media the App will not be promoted on these platforms. By creating an online and printed version of promotion the new App is able to be distributed to a large volume of consumers, catering to both types which enjoy printed and online mediums of communication.

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Debenhams StylingPROJECT 2

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STYLINGTheme

As a group we were given a styling brief by Debenhams to promote their Spring/Summer 2014 instore trends. For the concept we decided to incorporate both mens and womens trends into the shoot to correlate with Debenhams target market. The chosen trends included ‘Floral’ and ‘Brights’ for the women with the added touch of nude accessories which are all strong current instore trends for Debenhams. For the male styling we chose to focus around the ‘Black and Blue’ which mixes the two main colours with simplistic and smart tailoring. The shoot was set on location to create a

‘Summers Day’ vibe and the theme of the shoot was focused around a first date.

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HOW TO Wear the Trends

The styling and location of the photoshoot complimets Debenhams essence and helps to engage with consumers in the store. The images essentially had to display the clothes as a focul point to help consumers in terms of building their own outfits and increaseing sales for the brand. Using the Imagery with in a booklet format, helps to identify to the consumer how they are able to create similar looks using these particular trends. This is also helps to sell more products for Debenhams and therefore maximising sales. The Debenhams core customer is more accepting of this type of

promotion as they want the guidance when choosing outfis.

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The End

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