gabriele gatti director marketing & international relations

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PowerPoint PresentationEnabling Technological Progress and Innovation
Advance in Technology Development and Industrial Innovation for Global Competitiveness the Experience of AREA Science Park
Istanbul, 27st November 2007
Gabriele Gatti
Director Marketing
& International Relations
G. Gatti
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“In the time of globalization and transition from the industrial economy to the knowledge-based economy, new technologies are not only useful but necessary for enterprises.
The tension towards innovation of products, productive processes, company organization, commercial networks and distribution channels must turn into a permanent attitude of our enterprises”.
Riccardo Illy
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Innovation
Innovation is considered the key factor for fostering territory economic growth and increasing the competitiveness of enterprises and industries on the global market
What is Innovation ?
It is about
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The ability to innovate depends on the Knowledge Capital
Innovation tends to be concentrated locally and has a regional dimension since the flow of knowledge - Knowledge Spillover - is based on social, cultural, institutional and informal relations that distinguish a certain territory
Knowledge Spillover is the force that drives Innovation
Innovation is a shared and interactive process
Innovation
Regional Authorities
Financial Organizations
Regional Clusters include concentrations of
small and medium sized craft firms and high technology firms related through the development and use of common technologies
production systems that contain large hub firms and their local suppliers and spinoffs
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Regional Clusters
facilitate the development of common visions and thus contribute to achievement of common goals
enhance the competitiveness of participating firms through the rapid diffusion of knowledge
facilitate and accelerate innovations
guarantee the dissemination of knowledge and expertise
represent an efficient instrument for the concentration of resources and funding
create value for the territory
act as a bridge-head in promoting interregional cooperation and networking
Cluster Policies are distinguished for three basic functions
to strengthen relationships, particularly among industry, research and regional government
to focus on R&TD cooperation among companies and between companies and research organisations
to encourage cooperation either horizontally between competitors or vertically along the value chain
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Research-driven Clusters
“Research-driven Clusters” are Clusters where R&TD is the power engine that drives the development of innovation for competitiveness of enterprises and industries
Suitable regional investment policies concerning R&TD and innovation for competitiveness into the global market are needed and have to focus on interregional clustering and networking in order to enhance the level of integration between research and industry and the capability to develop and manage innovation
The European program “Regions of Knowledge” paves the way to drive the European regions in sharing and adopting the best “innovation practices and policies” as well as to build up and network “Regional Research-driven Clusters”
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CLUSTER
MANAGEMENT
qualification
cooperation and development
marketing
internationalization
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Some key indicators to be determined for every cluster initiative
Key figures
Cumulative number of employees of partner companies
Qualification
Further indicators can be
Number of company visits
Number of involved actors/institutions
Rate of public funding for R&TD and innovation projects
Number of customer satisfaction analysis carried out per year
Rate of public funding for cluster management
Cooperation projects
Leverage of cluster initiative (grants compared to investment costs)
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Innovation Management Techniques for Cluster Initiatives
IMTs vs. R&TD Creativity development Technology watch R&TD strategic management IPR management
IMTs vs. product/ process development Industrial design Business process reengineering Management of quality CAD and decision support systems
IMTs vs. technology transfer Technology audit and brokerage Benchmarking Technology evaluation Technology licensing and patenting
IMTS vs. market Value analysis Supply chain management Outsourcing E-commerce
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R&TD and Innovation advancements apply to three fields
Knowledge increase increase the level of general knowledge of a territory in different branches
Territory development develop the quality of life and the attractiveness of a territory for investment in advanced industry
Competitiveness growth raise the capability of local enterprises to compete on the global market in the most innovative and technologically advanced sectors
Interregional Research-driven Clusters and Cluster Networks facilitate and widen advancements in all three of such fields
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How to create successful transnational networks to foster competitive and innovative industrial development
Connecting Industrial Chains to create chain projects that drive the realization of specific products by involving all the actors of the production and knowledge chains (examples: vehicles, boats, machines,…)
Industrial Chain the organized group of actors which contribute to develop, manufacture and distribute a final product which is the integration of several components and systems
includes the production chain (designers, assemblers, suppliers, partners, competitors, clients, end users,…) and the knowledge chain (universities, R&TD centres, innovation centres, public authorities,…)
Innovation for Competitiveness
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Connecting Systems to connect different chains creating system projects referred either to specific crosschain issues or to developing products and services coming from different chains (examples: logistical systems, production systems, softwares,…)
System the organized group of actors (private: SMEs, large companies, R&TD centres,… and public: universities, R&TD centres, public authorities,…) dealing with cross chain themes, products and services
Strategic actions and structures to pursue industrial innovation
develop and manage infrastructural arrangements (research-driven clusters, technology clusters, science and technology parks,…)
foster the participation of regional enterprises in national and international R&TD programs as the European Research FP7
establish technology transfer services in different industrial sectors
arrange discussion tables, focus groups, information platforms,…
set up regulation issues, innovation policies, funding schemes,…
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From Research-driven Clusters to Industrial Chains and Systems
How to identify and evaluate industrial innovation levels and results in the frame of regional or national plans for developing and funding sectorial innovation
The case of “Industry 2015” , the Italian Government programme to promote and co-finance large scale industrial innovation projects in strategic sectors as energy and mobility
Totem functioning prototype which successfully integrates several innovations in one single product and involves as much as possible the related industrial chain
must be a physical object that allows the valorisation of innovative components and systems developed by different actors involved in the innovation process
should be market-oriented and developed according to the needs of end users
Innovative components and systems can be part of different totems belonging to different industrial sectors when they are based on cross technologies (ICT, nanotechnologies, new materials,…) and can be transferred to different industrial sectors
Functioning Prototype for innovative components and systems a unique specimen of a product/process/service/methodology
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Totems and Functioning Prototypes of products/processes/services/methodologies
must allow
to perform testing activities
to evaluate the industrial feasibility
Main actors involved in the process of fostering and evaluating industrial innovation
Chambers of Commerce and Industry
Industrialists Associations
Research-driven Clusters
Technology Clusters
Cluster-based Regional Innovation Systems
and access doors to the Knowledge Economy
A Science and Technology Park (STP) is an organisation managed by specialised professionals, whose main aim is to increase the wealth of its community by promoting the culture and diffusion of innovation and the competitiveness of its associated businesses and knowledge-based institutions.
To enable these goals to be met, an STP stimulates and manages the flow of knowledge and technology amongst universities, R&D institutions, companies and markets; it facilitates the creation and growth of innovative companies through incubation and spin-off processes; and provides other value-added services together with high quality space and facilities.
IASP Source
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deal with R&TD, knowledge management and hi-tech industry
are supporters of companies and entrepreneurs and are partners of universities and academia
are meeting points of researchers and businessmen
aim at bringing the standards of regional industry up to the level of international competition
have a social role
the leading Science and Technology Park in Italy
managed by a research institution of the Italian Ministry for University and Research
2100 qualified persons: researchers, technicians, entrepreneurs and service staff
two extended campuses (55 hectares) in Padriciano and Basovizza on the hills surrounding Trieste in the Friuli Venezia Giulia Region
84 R&D organizations: PROs, industrial R&D centres, knowledge-based companies
state of the art facilities (81.000 sqm), world-class infrastructures and instrumentation
a structure of valued services to support innovation, technology transfer and business development
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biotechnologies and diagnostics
Innovation, Technology Transfer and Knowledge-based Business
facilitated access to regional, national and international funds for R&D and innovation development
high level training and education on managerial and entrepreneurial issues
in-house technical, financial, business and marketing consultancy
management of national and international joint R&D programs
common image promotion and communication
regional hub for the valorization of research results
promotion of innovation and technology transfer
promotion of investments in technology-oriented business
promotion of technology clusters and of national and international partenariats and business networks
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Innovation, Technology Transfer and Knowledge-based Business
AREA Science Park is partner of the regional Maritime Technology Cluster “DITENAVE” that relies on 800 SMEs and the headquarters of FINCANTIERI SpA- the well known world class ship manufacturer- with about 8.700 employes, a sound presence of sectorial research and innovation centres and technical universities, a favourable framework of regional innovation policies
The Technology Cluster of Molecular Biomedicine is a multidisciplinary structure specialized in genomics, proteomics and innovative molecular medicine, connects public research to innovative industry, finances joint R&TD and stimulates hi-tech enterpreneurial spin-offs
AREA Science Park includes the headquarters and the main R&TD facilities of the national Technology Cluster of Molecular Biomedicine and is the main shareholder of CBM Scrl, the company that manages the Technology Cluster
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Hi-tech Companies
Scientific Institutions
Technology
Transfer
Centres
Industries
Ministry of Foreign Affairs
Ministry of Economic Development
Start-ups
Objectives
Innovation
Cooperation
Internationalization
development of regional, national and international networks of operative and institutional relations and partnerships
promotion of internationalization programs to enhance incoming and outcoming investments in hi-tech sectors
creation of regional technology clusters and innovative industrial districts
management of R&D and industrial innovation interregional projects in strategical fields for regional development
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international markets
A multi-feature fully integrated action
introducing new technologies to improve the business
exploring the commercial feasibility of an idea and bringing new products to market
protecting the intellectual property and searching published patents as a source of ideas and information
competing successfully and profitably in today fast-changing marketplace
Services
the regional network of competence centers for managing and diffusing technologies and innovation inside the regional productive system
“The Technology Broker”
Innovation Campus goal
in technology transfer
Services
a permanent regional system to improve the transferability of the research results from academia to industry
equipped spaces
administrative and legal aids
a domestic spin-off incubator from academic research for innovative start-ups
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the training for innovation
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A permanent regional system to foster relations between academia and business and to develop and manage IPRs
A structured process has been developed for scouting and exploiting the findings of research and for managing and enhancing their transfer to market
The first part of the process is where findings are controlled and validated
The second part comprises 3 alternatives of enhancement:
acquisition of the findings by the companies, partnership in research and development or creation of a spin-off research company
Each stage entails a coordinated series of operations and services to provide support to the researcher
Exploitation of Research
3
Scouting
interaction with researchers aimed at obtaining information of the findings and identifying potential applications
Document and
patent analysis
prior-case assessment of the findings, defining the context in which to locate the findings and providing inputs for patentability assessment and for desk analysis
Patentability
assessment
Evaluation of the possibilities of protecting the IP underlying the findings and to identify the most suitable strategies
CHECKS AND VALIDATION
Desk analysis
the commercial context for marketing the findings is defined by the analysis and interpretation of information gathered with the document and patent control carried out on the major databases
Plan of enhancement
identification of the steps to conform the findings to the requirements of protectability and marketing
work schedule – actions, time, costs, resources - necessary to implement the plan
Validation
financial and organizational support in developing findings based on market requirements and in protecting the relevant IP
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Exploitation process
identification of potential users of the findings, contact and information management, support in negotiating agreements and drafting contracts
R&TD partnership
Spin-off companies
support and assistance throughout all the phases of a new business start-up
THE THREE ENHANCEMENT PATHS
needs
link business demand of technology and innovation with competences able
to provide suitable innovative solutions
provide companies with reliable and independent supports all the way up to implement an innovation project
Innovation Network relies on more than 20 technology and innovation brokers which are members of a multi-sector and multidisciplinary network of competence centres located in the whole Region
The technology and innovation brokers can
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TECHNOLOGY AUDITING
Short-term actions to assess the need for innovation within the business.
Identification of potential solutions 
Patent information retrieval and gathering of information on scientific, technical and industrial issues. Analysis and synthesis of the resultant information. Technology forecast and foresight. Technology monitoring service
ASSISTANCE IN IMPLEMENTING INNOVATION PROJECTS
Assistance during the steps of study, planning and development of innovative solutions. Technical and economic feasibility studies.
Assessment of the impact of innovation on company organization
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Supporting businesses in developing and refining projects in collaboration with research institutes to achieve original and innovative solutions
VALIDATION OF BUSINESS IDEAS
the new business initiative
In-depth analysis of state-of-the-art technologies and of technology and market trends
of industrial relevance
Starting from regional innovation policies
NOVAregio a pilot project that has been conceived by the Friuli Venezia Giulia Regional Authority and AREA Science Park and developed by a network of innovative regions - in the frame of the European “Regions of Knowledge” programme - in order to
enhance the interaction among regional innovation policies by means of self-assessment and benchmarking actions
provide guidelines to policy makers through mutual learning
select the best industrial innovation practices to be adopted at the largest extent
facilitate interregional integration, coordination and collaboration and establish knowledge clusters and networks
www.novaregio.net
The Project Goals
to foster mutual learning on R&TD and regional innovation policies
to get a more efficient use of Structural Funds to support R&TD investments
to set up a permanent European board of experts to steer regional innovation policies
to share and encourage the adoption of new policies and practices for promotion of innovation
to foster cooperation between public research and business
to set up a Guide and Best Practices Manual to assess and establish effective regional innovation policies
www.novaregio.net
Technology and Innovation Transferring
www.novaregio.net
IDENTIFICATION
VALIDATION
ENGINEERING
MONITORING
identification of innovation areas and processes to be benchmarked
analysis of the innovation hot topics and performance indicators
selection of the most performant policies and practices
verification of the information provided
acquisition of further information and data
evaluation and selection
break-down of policies and practices into structured and sequential steps
arrangement of a framework for innovation policies assessment and adoption
from an interregional Joint learning experience to the knowledge sharing of 11 best innovation policies and practices
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Results achieved
establishing and managing service structures abroad for Italian innovative hi-tech SMEs interested in starting up activities on international markets
proving value added services for industrial innovation and international tech-based business development
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International Networking and Partnering
valorising at the largest extent the regional research and industry systems
promoting the creation of technical, economic and industrial partnerships
sharing methodologies, services and structures
creating innovation systems, business centres and technology clusters abroad
set up overseas branch offices in world-class technology parks or business incubators
attracting foreign investments in R&D and technology-intensive sectors
providing market and contacts search services to Italian SMEs interested in foreign markets
fostering cooperation with science parks, technology transfer organizations, universities and research centres
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“The true discovery travel does not consist in searching for new lands but in having new eyes”.
Marcel Proust
G. Gatti
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Thank you