gaba presentation 11/12

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The Calaveras Visitors Bureau Mission Statement: To serve our members and community by supporting sustainable economic growth through the promotion of tourism in Calaveras County.

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Page 1: Gaba presentation 11/12

The Calaveras Visitors Bureau Mission Statement: To serve our members and

community by supporting sustainable economic growth through the promotion of tourism in

Calaveras County.

Page 2: Gaba presentation 11/12

Today’s Presentation

Quick overview of the CVB• Organization• Funding

Areas of focus• Marketing• Local Tourism Business• Ways YOU can help locally

Current Projects• 2013 Activities Guide• Online Presence for CVB• New Winter strategy for Hwy

4

Page 3: Gaba presentation 11/12

Organization

The Calaveras Visitors Bureau is a 501c6 Non-Profit Association governed by a 9 member Board of Directors which meets monthly.

CVB OVERVIEW

Besides marketing Calaveras County to travel trade, media and tourists, we operate a Visitor Center in downtown Angels Camp which is open 7 days a week, year round. Our current staff comprises: • 1 full time Executive Director• 1 part time Office Manager covering 3

days • 2 part time Visitor Services Staff

covering 4 days• 1 Volunteer working Sundays

Page 4: Gaba presentation 11/12

Funding

Transient Occupancy Tax• 33% of the 6% tax from the County• 13% of the 10% tax from the City of Angels Camp• Membership investment

Membership / Partnership Investment• New first-year introductory level $150• Bronze level (regular) $250Retail• Visitor Center Merchandise

CVB OVERVIEW

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Local Tourism BusinessThink of us as YOUR marketing firm. We need you to send us your latest and greatest information so we can keep travel trade, media and tourists up to date with the best of Calaveras County.

Even if you’re not a member, keep us informed of• Event information• Photos and videos• Concerns about what we’re

doing• Your ideas for marketing• Ways we can better support your

business• New contact information

We try to keep up with local trends and assist local tourism business by• Attending business association

meetings• Creating marketing/promo

partnerships

AREAS OF FOCUS

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MarketingTarget markets (greater distance = more overnight stays)• Bay Area, Central Valley, Los Angeles

Strategies• Create multi-day travel itineraries• Blog and FB about events and

attractions• Deliver message to targeted travel

trade & media• Leverage our marketing $$ with

regional partnerships• Create content rich website • Invest in Search Engine Optimization –

currently obtaining average of 6150 unique visits per month

• Invest in online pay per click advertising – Google Adwords currently delivering 9,733 impressions a month with a .75% click through rate

• Facilitate media visits with member businesses

AREAS OF FOCUS

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Ways YOU can help

How can YOU help the Visitors Bureau be more successful at promoting Calaveras County?

AREAS OF FOCUS

• Taking and submitting photos of events

• Sharing our blogs• Becoming a member• Joining our VIP program• Linking to our website• Liking our Facebook page• Submitting a guest blog• Liking other local business Facebook

pages• Reviewing local businesses on Yelp• Volunteering at the Visitor Center• Submitting comments on our website• Sharing our web and facebook

content

Page 8: Gaba presentation 11/12

Calaveras Activities Guide

• 75,000 printed annually• 5,000+ viewed online annually• Most requested media at travel shows• Available FREE to members• VIA and Sunset fulfillment piece• Full color, magazine quality• Distributed at travel & trade shows, Visitor Centers throughout Gold Country and San Francisco• Improvements planned for 2013

New Kids Section Expanded pullout map VIP callout at bottom of each

page New photography Kid friendly icons added

CURRENT PROJECTS

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Online Presence for CVB

Website Improvements• Member & Non-member listings• Featured member callouts • VIP Program• Related links• Blogs• Videos• SEO investment• Mobile website

Social Media• Facebook• Email campaigns• Pinterest• Twitter

CURRENT PROJECTS

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Winter Strategy for Hwy 4 CorridorA robust and sustainable winter tourism base that is not entirely dependent on downhill skiing and snowboarding is needed in Calaveras County. What can we do?

CURRENT PROJECTS

Identify additional winter recreation opportunities within the county: • Cross country skiing• Snow shoeing• Snowmobiling• Caving expeditions• Zip lining• Sea kayaking on lakes

Create a partnership providing discounts and ease of use between businesses within the following tourism assets while cross-promoting to create a buzz with savvy, deal seeking vacationers:

• Lodging establishments along the Hwy 4 corridor

• Sports equipment rental and sales outlets• Winter sports providers (including non-

traditional)

Page 11: Gaba presentation 11/12

The CVB is Your Resource

• We are here for you• Let us know how we can help• Read our emails• Keep us updated• Come to our Open House

December 1st All day Get to know CVB directors

and staff Network with other CVB

members Share your ideas Drink wine and hot drinks Eat yummy snacks Celebrate the season