The Gunter Agency

MARKETING • ADVERTISING • DESIGN • INTERACTIVE • PUBLIC RELATIONS

We’re a lot closer to Madison, Wisconsin than we are to

Madison Avenue...but we bet you can’t tell by looking at

our work.

We’re The Gunter Agency, an advertising and design

company based in Wisconsin that understands what it

takes to create world-class marketing and advertising.

Our high standards are evident in the work that we’ve

done for some of the top brands in the world, including

OshKosh B’Gosh, Rayovac, John Deere, Firestone,

Kimberly-Clark, Kraft, General Casualty Insurance,

QTI (Itochu) and many others.

But we also work with brands that may not get as much

attention. We’ve had successes helping start-ups get off

the ground, introducing new technologies to the public,

building regional companies’ brands to compete with

their multi-national counterparts, and working with

non-profits to garner attention and change people’s lives.

Our beliefs are simple:

• Everything is built on a strategy. We don’t do creative

just for creative’s sake. We’ll present ideas and

programs that work towards achieving your goals.

We are a results-oriented company and there’s a

strategy behind everything we do.

• Creativity is not a luxury, it’s a necessity. If your

advertising doesn’t get noticed, then you’re throwing

your money away. We’ll make sure that your marketing

materials stand out from the crowd.

• Your budget is your budget. We will do everything we

can to make it work harder. From media strategies that

stretch your dollar, to production magic that makes a

hundred dollars look like a thousand (or a hundred

thousand look like a million), we can make a marketing

budget look bigger than it is.

• Honesty is the only policy. We’re straight shooters,

we tell it like it is. We expect our team, our clients, and

our vendors to work with the highest level of integrity.

And we’ll tell you what we think, not what we think you

want to hear.

• We listen. We hear that’s a lost art.

• We’re partners. Although it sounds cliché, we truly feel

like we are part of your company, an extension of your

own marketing department. We’ll roll-up our sleeves

to tackle your challenges and we’ll take pride in your

successes just as much as you do.

• We have fun. We think working with us on your

marketing and advertising should be the best part

of your day.

Here’s the question...If you can get the same strategy and creative that you would get from one of those big Madison Avenue ad agencies, but from a smaller agency outside of Madison, Wisconsin, is there any reason why you wouldn’t?

“The Gunter Agency has proven to be a responsive and flexible organization thatgoes the extra mile in delivering on-time and making sure we are satisfied.”

TOM ADLER, VICE PRESIDENT, DOMESTIC BUSINESS, QUALITY TECHNOLOGY INTERNATIONAL, INC.

“Some of the best beer advertising on TV.”

JIM KIRK, CHICAGO TRIBUNE

Visit www.gunteragency.com to learn more about our work, listen to radio, see interactive, and view television and long format video samples.

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Bacillus subtilis C-3102, the strain of bacteria in CALSPORIN, has often been shown in university and broiler integrator trials to improve broiler chicken feed conversion ratios. In two highly replicated trials (24 negative control pens and 48 CALSPORIN pens per trial), each on new litter and using healthy chicks, Fritts et al. (2000; J. Appl. Poult. Res.) at the University of Arkansas obtained an average improvement of -0.018 or -1.00% in feed conversion ratio. The high degree of replication was used to accurately detect small but consistent differences in performance.

Similarly, Hooge et al. (2004; J. Appl. Poult. Res.) reported results of three broiler pen trials at a commercial integrator’s facility. Across these three trials with healthy birds, the improvement in feed conversion ratio averaged -0.027 or -1.46%. Results of an additional broiler pen trial reported in the same paper showed that CALSPORIN diets improved feed conversion ratio by -0.146 or -6.92% compared to the negative control diets and -0.05 or -2.48% in comparison to the positive (BMD 50 g/ton) diets. This experiment employed a stress model involving higher stocking density, chicks with omphalitis, and barriers to prevent cross contamination with spores (but which interfered with ventilation and caused wet litter). All six of the above scientific studies were reported in a refereed journal. In a recent (2006) commercial integrator trial using three broiler houses divided in the center to provide three replicate pens of negative control and three replicate pens of CALSPORIN-fed birds, feed conversion ratio was improved by -0.039 or -1.94% (-0.043 or -2.13% when adjusted to equal body weights). (Continued on next page)

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Volume 1 • Issue 1

Media Planning

Budgeting, strategic planning,

negotiating, media audits Research & Marketing Planning

Marketing plans,

brand development programs,

primary and secondary research

Public Relations

Press releases, PR kits,

event promotion,

feature story development

Web and Interactive

Websites, interactive CD-ROMs,

DVD authoring, flash animation,

banner advertising, search engine

optimization and pay-per-click

Television & Radio

Creative development,

script writing,

production, direction,

editing

NewslettersWhite papers

Online and print

Direct Response

Direct mail,

direct media

Packaging

Structure and

graphic design

Identity Systems Logo design, graphic standards,

complete identity solutions

“...ingenious media strategy” JEREMY MURPHY, ADWEEK MAGAZINE

Winner of Adweek’s Media Plan of the Year Award

All work copyright the respective organizations and/or The Gunter Agency. The Gunter Agency is a division of Gunter Communications, LLC.

Collateral

Brochures, catalogs, flyers,

binders and books

Fleet Graphics

Trucks, trailers,

car graphics

Corporate Publications

Annual reports,

prospectuses

Photography

Studio, tabletop, location,

digital retouching

Illustration

Commercial, technical

Specialty

Promotional items,

specialty signage,

wearables

Training Programs

Training videos,

interactive training modules,

printed training manuals

HR & Recruiting

Recruitment advertising,

presentations,

internal programs

Sales Kits

Sales kits, binders,

sell sheets, interactive

and video presentations Outdoor

Billboards, building

and directional signage

Trade Show

Booth design,

presentation materials,

press materials,

pre-planning,

promotional items

NamingSlogans,

product names,

corporate names

Point of Purchase

In-store displays, coupon

dispensers and promotions

Print Advertising

Newspaper,

magazine, FSI, flyers,

for consumer

and trade

“The Gunter Agency is a true business partner, offering that rare combination of excellent strategic insight and outstanding creative to deliver business results.”

ROBERT HOPTON

FORMER SENIOR VICE PRESIDENT, NORTH AMERICA, SPECTRUM BRANDS, INC.

Agency Overview

We know how to reach your marketing goals with an

intelligent, strategic plan coupled with smart creative that

gets attention. With an integrated approach to marketing,

we’ve generated news stories on TV and in print from our

PR efforts, saved our clients a larger percentage of their

media budget through knowledgeable media planning,

and have developed

programs that resonate with

our targets due to effective

up-front research.

Creativity

The Gunter Agency is one

of the top-recognized,

independent agencies in the

country. That’s evidenced with the numerous advertising

Best of Shows, Best of Categories, and Judge’s Choice

Awards that we’ve won. Along with local and national

awards, you’ll find our work in numerous “Best of” books

and annuals. These recognitions are spread out amongst

all media, from TV to print, direct mail to packaging,

interactive to media buying.

In-House Capabilities

We believe having in-house production capabilities can give

you better value, quicker turn-around and better results.

Along with traditional ad agency services, like copy writing,

art direction and graphic design, our in-house capabilities

also include:

• Interactive design and basic

programming

• Digital photography

• Digital videography and editing

• Illustration

• DVD programming

• Audio and music production

In addition, we have a network of

marketing and production resources

available to assist whenever the need arises.

Contact

Whether you are looking for a full-service agency to help

with your complete marketing program, or for a creative

resource on a project basis, we’d be happy to discuss your

needs and see if there is a role we can play. Contact us to

find out more.

608.527.4800 inquiry@gunteragency.com

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The Gunter AgencyN9191 Cardina l Crest Lane • New Glarus , WI 53574

608. 527.4800 • to l l - free 877. 584.2100

Vis i t our webs i te atwww.GunterAgency.com