g322 key revision slides ocr

8/7/2019 G322 Key Revision Slides OCR

1/15

Key improvement points:TV DRAMA:

Look f or KEY REPRESENTATIONS

TALK ABOUT ALLTECHNICALAREAS THROUGHOUT THE COURSE OF THEESSAY

Whe re p ossibl e, a s many a s you can f or a sing le key rep.

A prior knowl edge o f WAYS OF DESCRIBINGrep g rou ps will give you bette r range o f rep s. To look f or e.g uppe r m idd le c lass; Anglo-Caribb ean ; hete ros exua l; menta lly impa ired ; whee l-cha ir bou nd ; Live rpudd lian etc.

Look f or ste reo type s, a rchetype s, he ro es, ant i-he ro es, Alfa ma les, dam se ls in d istress , iconography, pa ro d ies, hy bri ds, stat us re lat ionsh ips / stat us

sign if ie rs , un iqu e cha racte r constru ct ionsAbov e a ll, look f or cont rasts WITHIN GROUPS as we ll as bet ween them.


2/15

Key improvement points:INSTITUTIONS & AUDIENCES:

LOOSELY ATLEAST, FOLLOW THE STRUCURE OF addressing the key a rea o f the qu est ion f or each sect ion o f your essay:

1. PRODUCTION

2. DISTRIBUTION

3. MARKETING

4. EXHIBITION

5. EXCHANGE

TALK ABOUT CROSS MEDIA CONVERGENCE, SYNERGY & TECHNOLOGICALCONVERGENCEeven if they a re n o t d irect ly spec if ied in the qu est ion.

Trace the de ve lopment o f a spec if ic re lea se a ll the way th rou gh the 5 stage s. The m or erecent the bette r; mus t be 2005 onwards.

Talk abou t at lea st one ext ra company, t o ach ieve br eadth. (I ad vocate Un ive rsa l).

Talk abou t a ud ience ha bi ts, consu mpt ion t rend s, consu me r demand, a ud ience a s pro duct,content d riven techn olo gica l inn ovat ion.

The p robl em s faced h ow are they tac kled usi ng what strateg ies / techn olo gies.


3/15

production processes -distributionstrategies - technologies - audiencereception and consumption - media

ownership

Tue 20th April

OWNERSHIP ISSUES

STRUCTURE

CONCENTRATION

CONSUMPTION TRENDS

ABSORPTION OF INDEPENDENTS

SETTING UP OF INDEPENDENT-STYLESUBSIDARIES

COPYRIGHT THEFT

INDEPENDENTS NEEDING TOCOMPROMISE

MERGERS

BENEFITS OF CONVERGENCE

DOWNSIDE OF CONVERGENCE

REGULATION / CENSORSHIP /CLASSIFICATION

CONSIDER AT EVERY LEVE L


4/15

C ross media convergence / synergy

C ross media convergence / synergy:ISSUES

WITH WHOM HAVE YOUR CASE STUDY

COMPANIES COLLABORATED FORMUTUALPROFIT?

CONCENTRATION WHERESYNERGISTIC PRACTICES PRODUCESEPARATE PRODUCTS IN DISTINCTMEDIA, BUT THE OWNERSHIP CAN BE

TRACED BACK TO ONE BIG COMPANY

THE USE OF TV, RADIO, THE INTERNETPRINT & MOBILE COMMUNICATIONSDEVICES TO PROMOTE AND IN SOMECASES EXHIBIT THE SAME PRODUCT

HOW CONTENT / GENRE EVOLVESTHE PROS & CONS OF CMCONV. /

SYNERGY FOR INDEPENDENTS

C ONSIDER AT EVERY LEVE L


5/15

TECHNOLOGIESRE C EN T TEC HNO LOGIES :

ISSUES

SOUND RECORDING (LOGIC / ANALOG TODIGITAL / DOLBY DIGITALEX etc. [QUICK GLANCE ATDOLBY DOC SHOW STUDENTS WHERE IT IS]

DIGITALINSTRUMENTS

TYPES OF FILM E.G. 16mm ; 35mm ; 70mm f ilm ; IMAX 4:3 f rame etc.

TYPES OF CAMERATYPES OF SOFTWARE

ADVERTISING TECHNOLOGIES (inc lud ing theinte rnet & inte lligent screen s)

HOW CONTENT / GENRE EVOLVES DOES IT

DRIVE TECHNOLOGY OR IS IT DRIVEN BY IT?

THE EMPOWERING OF INDEPENDENT MEDIAPRODUCERS

FORMATS / FORMAT WARS


6/15

HARDWAREPRO LIFER ATION OF

H ARDW ARE : ISSUES

FORMATS / FORMAT WARS

IMPACT ON HOW THINGS ARE VIEWED/HEARD /PLAYED

WHAT PEOPLE ARE DOING WHILST VIEWING /LISTENING / PLAYING

DECLINE IN CD / DVD SALES (GET REAL,ACCURATE STATISTICS)

THE PLETHORA OF GAME FORMATS

WHAT IS THE SALES DISTRIBUTION IN PERCENTFORM BETWEEN DISCS / PC / VIRTUALPLAYERS?

2ND LIFE / VIRTUALREALITY / HOLOGRAPHYEXPERIENTALMEDIA

NOW THE LINES BECOME BLURRED: E.G.PETERJACKSON DIRECTIND A RIDE / THE SUCCESS OFGTA RADIO STATIONS Don

Tap sco tt


7/15

TechnologicalC onvergence

Technological C onvergence:

ISSUES

COMING TOGETHER

IMPACT ON HOW THINGS ARE VIEWED/HEARD /PLAYED

EMPOWERMENT OF INDEPENDENT MEDIAPRODUCERS

BENEFITS TO MARKETING FOR INDEPENDENTS

BENEFITS TO MARKETING FOR MAJORS SATURATION etc.

WEB 2.0 SOCIALMEDIA ENGAGEMENT /AUDIENCE CREATIVITY DAVID GAUNTLETT MAKINGCONNECTIONS (2010) AUDIENCE HAPPINESS

2ND LIFE / VIRTUALREALITY /

HOLOGRAPHY

EXCHANGE pros & cons f or INSTITUTIONS &AUDIENCES David

Gaunt lett


8/15

success of previous titles

star persona

*stage of development of the genre (Christian Metz 1974) - WEB 2.0 / CINEMA 2.0? -Don Tapscott / David Gauntlett

*ways of advertising: ABOVE THE LINE; BELOW THE LINE; THROUGH THE LINE *CROSS MEDIA CONVERGENT ADVERTISING (linked to ownership; esp. for majors whoown stakes in other platforms e.g. news corp. owning sky, the sun & the times as well as 20th C. Fox / film 4 / channel 4 etc.)

*types of audience research (surveys and genre / audience theory etc.)

* The problems posed by regulation (BBFC FOR FILMS & GAMES / PARENT

ADVISORY STICKERS FOR MUSIC) getting a 15 cert. is preferable to an 18 because it expands target audience.

*money issues including the recession linked to audience habits

*Technological convergence including mobile web 2.0 technologies and the links toadvertising

*How warnings about copyright theft are included in advertising (e.g. love film / hate piracy)

*Audience habits / consumption trends change & durability (what changes? What stays the same?

C ONSUMP TION TRENDS

INDEPENDEN TS NEEDING TO C OMPROMISE

C ONVERGEN C E pros & cons

[ FINDSPECIFIC EXAMPLESOF EACH]*

TARGE TING

AUDIEN C ES :

ISSUES


9/15

OWN EXPERIENCE

Ow n Ex periences / Consumption:

ISSUES

USES AND GRATIFICATIONS

app ly to se lf / f riend s

CD / DVD PURCHASING ow n expe rience / ma rkettrend s

EXPERIENCES OF DOWNLOADING musi c / f ilms /game s

EXPERIENCES OF EXCHANGE

EXPERIENCES OF BLANKET, VIRAL, ABOVE & BELOWTHELINE ADVERTISING etc.

EXPERIENCES OF SATURATED ADVERTISING etc.

WEB 2.0 SOCIALMEDIA ENGAGEMENT /AUDIENCE CREATIVITY DAVID GAUNTLETT MAKINGCONNECTIONS (2010) AUDIENCE HAPPINESS

EXPERIENCES OF EXCHANGE

MICHAEL WESCH


10/15

theories and theorists- P art 1Peop le o ften a sk how much the or y is expected in theexam ; do student s need t o quo te the ori es and thename s o f crit ics/the oris ts? The an sw e r is yes, you areexpected t o know so me RELEVANT theor y and t o beable t o app ly it t o examp les, pa rt icularly to acce ss theh ighe r ma rks . You are a lso expected t o be a ble t o acc ur ate ly cite the name s o f crit ics/ resea rche rs andthe oris ts and t o set ou t the ir posi t ion- bu t you ce rta in ly don't ha ve t o ag ree with them! In fact, the reare m or e ma rks f or pe op le who can a rgue effect ive lywith so me one e lse' s idea s.


11/15

Pro fessor Son ia Living stone is Head o f Med ia andComm un icat ions at the Lond on Sch ool o f Econom ics. Her resea rch on te levisio n a ud ience s and m or e recent ly onch ildren' s us e o f the inte rnet woul d be ve ry us ef ul f or bo thMed ia in the on line age and R egulation as top ics f or theexam.

David Ga unt lett

http:// www .the or y.or g.uk /da vid/

The ori es and the oris ts


12/15

David Ga unt lett

http:// www .the or y.or g.uk /da vid/


In 2007, Ga unt lett p ublis hed on line the a rt icle Med ia St ud ies 2.0, a rguing that we need t o recogn ise the chang ing med ia

land scape in wh ich the categ ori es of 'a ud ience s ' and'p ro duce rs ' blur togethe r. He a rgues that the re is a sh ift f ro ma ' sit-back-and -be -told c ul tur e' t o a 'ma king -and -doingcul tur e'. H is vide o is essent ia l viewing!


13/15


H enry Jenkins

Jenkins has w ritten about fan cultures for many years and the w ays inw hich fans re- w rite media te x ts for their o w n purposes. In his recentbook Convergence culture he looks at ho w the convergence of differentmedia forms should be understood less in terms of technology and morein terms of w hat people are doing w ith them.


14/15


Michae l We schWe sch is assis tant p ro fessor o f cul tur a l anth ro polo gy at Kan sas State Un ive rsi ty.

We sch is inte rested in digita l ethn ography , whe re he stud ies the effect o f ne w med ia on h uman inte ract ion. He c reated a shor t vide o , "We b 2.0 ... The Mach ineis Us/ ing Us." and p u t it on you tub e in ea rly 2007. H is late r vide os , madecollabor at ive ly with h is student s are a ll rea lly inte rest ing ref lect ions on h ow pe op le us e the web .

Michae l We schhttp://med iatedc ul tur es.net/a bou t.htm


15/15


Ma rt in Barke r

Any study of Med ia reg ulat ion or fan s ou ght t o ta ke acc ou nt of the work of Ma rt in Ba rke r, curr ent ly at A be rystwyth Un ive rsi ty.He ha s wri tten and re sea rched exten sive ly on com ics, f ilms andthe ir aud ience s, a s we ll as mor a l pan ics abou t the med ia, su chas the V ide o na st ies 'sca re' of the m id 1980 s and the Ch ilds p lay3 pan ic of the m id 1990 s.

g322 key revision slides ocr

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