G2 | Workplace | Midterm| Angela Gonzalez

ORIGINAL AMERICAN HOUSE OF LEATHERCoach is a leading New York design house of modern luxury accessories and lifestyle collections for women and men. The Coach brand represents a blend of classic American style with a distinctive New York spirit, offering a design that is known for a unique combination of style and function. The Coach brand stands for authenticity, innovation, relevance and…

EFFORTLESS NEW YORKSTYLE

THIS IS A COACH BAG.

FULL OF HERITAGE

AUTHENTIC & GENUINE

DIVERSE & VIBRANT

VINTAGE BAG MONOGRAM BAG PATCHWORK BAG FLORAL BAG

Deeply rooted in their heritage and ways, Coach has maintained the way in which they design and craft their bags, with the same diligence, craftsmanship and care. “It was built to wear, and hold a lot.”

Coach bags are made of the finest leathers and materials. “The average bag is made up of approximately 40 to 50 individual pieces sewn together to create the finished product (like a puzzle)” and “one bag can take up to an entire day to create” making the design process very authentic and genuine.

Vevers’ arrival to Coach as Creative Director has brought forth an introduction of “youthful” and “free spirited” designes that have led to the expansion of more playful and unique collections, redefining a new era for Coach.

STACKDIAGRAM

The second level occupies the majority of public spaces,

granting employees and visitors spaces for

collaboration, recreation and exploration. The third level is

more private, establishing hierarchical and

confidentiality needs of the company.

PRIMARY CIRCULATION

SECONDARY CIRCULATION

REQUIRES SOME PRIVACY

PRIVATE SPACES

PUBLIC SPACES

NATURAL LIGHT

BLOCK &CIRCULATION

PUBLIC/OPEN

LEVEL 2 LEVEL 3

PRIVATE/ENCLOSED CIRCULATION

DESIGNGUIDELINES

1

2

3

4

5

Provide a range of settings that support collaboration, creativity individuality, and education.

Reflect brand identity through design that enraptures the classic craftsmanship and innovated spunk.

Enhance mobility and rejuvenation by supplying spaces and circulation patterns that encourage employee well being.

Allocate departments that need collaboration in the second level, making this level public and the third level more private.

Staircase centrally located to allow ease in transitioning around the office that also works as a collision and impromptu zone.

LAYERSMOVEMENTJUXTAPOSITION

The layers of contrasting texture and patterns evoke that sense of freedom and effortlessness that the brand stands for.

The posture and movement of the models is unrestrained and real, emitting a sense of genuineness in the products they advertise, making them livable and relatable for the customers.

The juxtaposition of the layering of different prints and textiles defines the overall variety offered by the brand. It showcases versatility and variance in a fun way.

WEAVEPATTERNDETAILS

Each piece is bold in its own unique way. With the striking New York City skyline in the background, and the products in the forefront; the picture gives the notion that we only need to focus on the statement this look is creating in its respective setting.

It is plain to see the amount of detailing that goes into each one of their products. Hand-applied, leather Tea Roses adorn this sweet clutch while these rebellious moccasins are fully stacked with studs, fringe, stitching and mini-belts.

The patterns create an eye-pleasing repetition that move the eyes from one piece to the next. Distinctly, the floral prints are repeated in different scales, colors and textures, whereas the fringing of the shoes is systematically reproduced.

WRAPSUPPLEPLAYFUL

The careful craft in this quilted leather bag design illustrates the craft and detailing that goes behind all of their products. The ribs wraparound with such ease that it accentuates the femininity and elegance of the bag.

The styling of the bag addresses it’s versatility. The way she drapes it so gently showcases its elegance in an effortless way.

The combination of the two original pieces shown in this picture demonstrate their playful design style. Combining such an elegant bag with a quirky and sportier jacket, completely corresponds with the way Coach brands itself.

MODELPICTURES

The layered wood pieces weaving with each other create shadows and patterns that have inspired many architectural features within my design. The transition from the traditional and playful use of colors, plays an ode to Coach’s introduction to more youthful and vibrant designs while still maintaining the traditional aspects of how they craft. This will also translate to my design, in how I will balance more traditional and elegant materials, such as wood and steel, with Miami Art Deco inspired colors and fun textiles and patterns.

FLOOR PLANLEVEL 2

Scale 1/16”

FLOOR PLANLEVEL 3

Scale 1/16”

LOBBY & WAITING

LEVEL 2

SALES &ACCOUNTING

LEVEL 2

CAFÉ ELEVATIONCAFÉ VIEW

LEARNING CENTER ELEVATIONCAFÉ VIEW

CREATECRAFT LAB

LEVEL 2