NameStudent IdMohammad Moniruzzaman 13164046

IntroductionFounded in 1980, evolved from a local supermarket into the worlds largest retail chain of natural and organic foods.Four local business people was the founder of Whole Foods Market.Opened in 1980 having only 19 people as employee.Whole Foods Market has been developed very rapidly by mergers and acquisitions of many companies

MissionThe Mission Statement of the Whole Foods Market is : Whole Foods, Whole People, Whole Planet The company's mission is to promote the vitality and well being of all individuals by supplying the highest quality, most wholesome foods available.

VisionTo become an international brandTheir goal is to balance the needs and desires of their customers, team members, shareholders, communities and the environment while creating value for all.

Core ValuesSelling the maximum quality natural and organic foodsSatisfying and delighting all the customersSupporting all the team members in their joy and brillianceCreating wealth through profits & growthCaring about the communities & environment in which they are operatingCreating good relationships with the suppliersPromoting the health of all the people through healthy eating

Current SituationCompetitive Advantage

Whole Foods Strategy

Differentiating Competitive advantage:Serve a narrow market nicheOffering features and benefit that attracts the market nicheCommitment to serve the market niche better than the rivalsValue added pricingCreating strong barriers of entry for new comersExpanding into new and existing areas

Growth Strategy:

Marketing Strategy:

Welfare of employees:

Store Operations:

Corporate Social Responsibility:

Total Quality Management:

Purchasing & Distribution:

Pricing:

Financial Performance

Industry Analysis

(Porters Five Forces Model)

SWOT Analysis

SWOT Analysis

Strengths Differentiation with the natural and organic product they sell. Have a big capital investment. Whole Foods have a large number of chain stores with large average store size, which is spread throughout the Americas and Europe. Company's image that close to environmental care and healthy living. Have employees, divided into teams, who have competence in their field.

Weaknesses Controversy

Opportunities

Threats

Analyzing the External Environment1.Political/Legal -taxation, product line of USDA, - tariffs, safety and government strategy2. Economic - demographic of higher income level, - market stock and recession.3. Social - more health conscious, - knowledge of health issue and food4.Technological -offer online shopping service -gift cards and flower arrangements5.Demographic -provide products to healthy people targeting families with with extra income6. Environmental -operating its business in conformance to environmental practice and regulation.7.Global -whole food market reached out internationally in united kingdom and Canada.

Internal Environment assessment.

A. Primary Activities:

1. Inbound Logistics: -several distribution center to reduce shipping cost

2. Operations -each of many department is run by reliable team member.3. Outbound Logistics - Transportation -refrigeration - quick delivery - Material handling - Packaging 4. Marketing and Sales - innovative way to market and advertise -website , blogs and brand loyalty5. Service -employee are very knowledgeable about product well staffed in a team based environment

B. Support Activities: 1. Human Resource Management - there are extensive training programs - unique in house advancement for employee. 2. Assets: Tangible Assets: -farmers -54000 employees - 300 stores I the US CANADA AND THE UK Intangible Assets: - Reputation brand name - Human: knowledgeable and experienced employee trust.

ProblemsHigh Price during recession period

Limited Market Segments

Lack of diversification Controversy

RecommendationsIncreasing Marketing Effort

Educating More People about Organic Product

Building Good Relation with Suppliers

Developing a Strong Retention strategy