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TRANSCRIPT
Advertisement as Scope of Contribution
Prepared by :-
Enrollment no:- 110110116001-07
Branch:- Information Technology
INTRODUCTION
Glassex window cleaner: Magician
Chupa Chup sugar free lollipops: Ants
Nikol Baking Tray : Jacuzzi
Bose Noise reduction Headphones: Waterfall
Cemex: Fast Drying Cement
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. – AMA
Advertising is to give public notice or to announce publicity. – Webster
Advertising has taken itself the task of interpreting the qualities of a product in terms of consumer needs and wants. – Prof.Sandge
Objectives of Advertising
A specific communication task to be accomplished with a specific target audience during a specific period of time.
Informative advertising
- Aims to create Brand Awareness and knowledge of new products. - Havells
Persuasive advertising
- Aims to create liking, preference, conviction, and purchase of a product / service
- Ujala fabric whitner, comparative ad
Reminder advertising
- Aims to stimulate repeat purchase of product/Service
- Coco Cola, Pepsico, Bike ads
Reinforcement Advertising
- Aims to convince current purchasers that they made the right choice
- Automobile Ads
SCOPE OF ADVERTISING
The Indian advertising industry is upcoming and has a lot of promise.
Only the hardworking and efficient companies will survive.
What matters most in this sector is knowledge and experience of the work and the industry. The better the research and analysis done by the agency, the better their chances of success.
WHY WE NEED ADVERTISMENTS?
PURPOSE OF ADVERTISING
The purpose of advertising is to convince the customer:
Company's services or products are the best
Enhance the image of the company
Point out and create a need for products or services
Demonstrate new uses for established products
Announce new products and programs
Draw customers to the business
To hold existing customers.
ANCIENT FORMS OF ADVERTISING
History tells us that out-of-home advertising and billboards
are the oldest forms of advertisement.
Egyptians used paper to make sales messages
and wall posters.
Wall or rock painting
Radio
Cinema advertising began
Satellite TV
Net Advertising
FUNCTIONS OF ADVERTISEMENTS
Functions of advertising
To differentiate the product from their competitors
This creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products this creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products
Example
GARNIER FRUTICS (shampoo) the shampoo bottle have the different color from all other shampoo available in the shelf. The bottle of the shampoo is unique from all others.
Example
Apple laptops make them different from others as the WHITE color and logo of APPLE on back of the screen.
Creates new demands
Advertising have to create new demands they should educate the people about more and more new things coming up in the market. Each year new products, including line extensions and new brands are introduced into groceries and drugstores.
DYSFUNCTIONS OF ADVERTISEMENTS
DYSFUNCTIONS
How accurate is the advertising?
Misrepresentation
PARTIAL DISCLOSURES
VISUAL DISTORTIONS
False Images
Conclusion:- So we can say that advertisements carry a
huge scope for an impact on minds of general consumers and thereby drastically affecting the sales of a product.
THANK YOU!