g1 group6 presentation

8/14/2019 G1 Group6 Presentation

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Presented By :

Rajkumar Banne - 03

Namrata Chavan - 07Shantanu Gaikwad -19Priti Kosambia - 27Heema Parekh - 39

Amruta Wagde - 59

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Forward Integration

It involves Gaining Ownership or Increased ControlOver Distributors or Retailers.

Example:Reliance Fresh

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It Involves Purchase of Suppliers in Order to reduceDependency

Example: RIL & RPL, Bakery Business

Backward Integration


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What Is Business Portfolio?

A Business Portfolio is the collection of Strategic BusinessUnit (SBU) that make up a corporation.

The aim of portfolio analysis is:

Analyze its current business portfolio & decide which

SBUs should receive more or less investmentDevelop growth strategies for adding new products and

business to the portfolio

Decide which business or products should no longer be

retained.

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A unit comprising one or more products having a

common market base whose manager has complete

responsibility for integrating all functions into strategy

against an identifiable competitor.

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Strategic Business Unit (sbu)

Example : TATA Group
http://videos/Doc34.docxhttp://videos/Doc34.docx


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Frederick Herzberg performed studies to determinewhich factors in an employee's work environment

caused satisfaction or dissatisfaction.

Herzberg found that the factors causing job

satisfaction (and presumably motivation) were different

from those causing job dissatisfaction.

He developed the motivation-hygiene theory to explain

these results.

He called the satisfiers motivators and the dissatisfiers

hygiene factors, using the term "hygiene" in the sensethat they are considered maintenance factors that are

necessary to avoid dissatisfaction but that by

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Frederick Herzberg Theory


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Two Factor Theory


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7-s framework of mckinsey theory


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The Meaning Of 7-S

Strategy a means to achieve objectives.

Structure basic framework to designateResponsibilities and Functions.

Systems management tools for planning, decisionmaking, Communication and control.

Staffs human resources of the organization.

Skillsorganizational and individual capabilities.

Styleishow Managers lead and motivate.

Shared values organizational values which governbehavior of its members.

Example: INFOYSYS
http://videos/Infosys.pptxhttp://videos/Infosys.pptx


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BCG Matrix Of Maruti Suzuki

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Stars: High Market Share / High Market GrowthHere you're well-established, and growth is exciting!These are fantastic opportunities, and you should work

hard to realize them.

SWIFT

Question Marks:Low Market Share / High Market GrowthThese are the opportunities no one knows what to do with. They

aren't generating much revenue right now because you don't have a

large market share. But, they are in high growth markets so thepotential to make money is there.

SX4
http://videos/swift%20(2).mp4http://videos/save-video.mp4http://videos/save-video.mp4http://videos/swift%20(2).mp4


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Product Development: It is a strategy to develop

new product of potential interest to its currentmarket.Done for continuously broadening product

horizons to better serve existing market.

SURF EXCEL MATIC

Market Penetration : It is a strategy of deeperpenetration in the market. Done to gain more market

share with its current products in their current markets.CLINIC PLUS

Marketing Strategies

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http://videos/video%20surf.flvhttp://videos/video%20clinic.flvhttp://videos/video%20clinic.flvhttp://videos/video%20surf.flv


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g1 group6 presentation

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