g. zaccai - human centered design innovation process - innovation day
TRANSCRIPT
CONTINUUMHuman Centered
Design Innovation Process
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL
CONTINUUM
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Continuum
Innovazionecon l’essere umano al
centro
PPeople
Tech.Value
CONTINUUM
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1989
La “lezione storica” di Continuum:
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL
Nel 1988 Nike lancia la Air Jordan…….
Fase “0”: Scoprire
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© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL
Sviluppo veloce
Nel 1989 Reebok presenta la Pump!
Progetto “segreto” di Nike8 anni di investimenti
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL
Progetto “segreto” di NikeRisultato:
Le 3 domande fondamentali:
Chi?Cosa?Come?
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL
Pianeta
Psicologia
Fisiologia
Fisica
Profitto
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Back-Casting (���������� ��������������: vedere e creare il futuro
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Chi?
Cosa?
Come?
Decoding Good Drivers
The ultimate driving
machine
BMW / Driving the Information Superhighway
* BMW Website 2001
Risultati
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL
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Lo sviluppo “Human Centered”
eveloce
L’esperienza ideale per lui?
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$1mm seed funding
$11mm funding
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$22mm funding
$35.5mm funding
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Human Centered Innovation: Raccolta fondi + sviluppo veloce = FDA + NASDAQ
$50mm funding Production
starts
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3 ANNI dal concetto fino all’approvazionedel FDA + $ 150,000,000 di fondi raccolti
IPO a NASDAQ Valutazione attuale: ~1.500.000.000 Euro
Servizio
Building the Customer Centric Bank
1. Banking is made available everywhere2. Consistent, simple customer experience3. Comprehensive, real time knowledge management4. Customized solutions based on deep customer understanding5. Connected to social networks
Transformed internet, processes, knowledge management, product offers, staff roles, and branch design to reflect the new reality
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U=P5 + Human Centered Design + Ecosistema Innovazione
Trasformazione di Sistema