E S S E N T I A L

S K I N C A R E

Your handbook to avon’s skin Care brands & innovations

G U I D E

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● to reveal my natural beauty and vibrancy, and gain a healthy look.

● i typically use simple, yet effective products and routines.

OR: i’m new to skin care.

● i’m using drugstore brands.

What is your main reason for usingskin care?

How would youdescribe your currentskin care routine?

What type of skin care brandsare you using?

YOUR IDEAL AVONSKIN CARE BRAND IS:

● to reduce signs of aging, such as fine lines and wrinkles.

● i use an a.m./p.m. regimen, plus specialty treatments that target signs of aging.

● i’m using higher-end drugstore or department store brands.

● to fight blemishes and help prevent acne.

● a routine, plus treatments that help reduce acne for skin that’s clearer.

● i’m using acne-fighting skin care products (varying from drugstore to higher-end brands).

INSPIRED BY NATURE’S SCIENCE

ACNE-FIGHTING ROUTINE

1. DEtERmINE WHICH AVON SKIN CARE BRAND IS RIgHt fOR YOU. the column with the most check marks is your ideal brand.

avon skin care customizerUse this tool to help her select the right Avon brand and products for her needs. In just a few steps, you can customize her skin care regimen—a special service that helps set you apart from drugstore and online shopping. This is the personalized experience that she can come to expect from Avon!

ANTI-AGING REGIMENS

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EARLY SIgNS Of AgINg

● Fine lines● some uneven skin tone● tired-looking eyes with some shadowing

mODERAtE SIgNS Of AgINg

● some wrinkles● uneven tone and

discolorations● dark circles, fine lines and wrinkles in eye area

ADVANCED SIgNS Of AgINg● deep wrinkles● age spots; loss of

cushion and firmness● under-eye bags;

crow’s-feet

SERIOUS SIgNS Of AgINg

● neck sagging and deep wrinkles

● Loss of volume● extreme dryness

REjUVENAtE 30+

REVERSALISt 40+

ULtImAtE 7S 50+

PLAtINUm 60+

● visibly brighter, more radiant skin

● More even-toned skin

● visibly younger- looking skin

● visibly softened fine lines

● an instant moisture boost and lasting hydration (for normal skin)

● a more balancedcomplexion

● a matte, shine-free finish (for oily skin)

SkIN REvITAlIzEwith aronia berrY

MOISTURE BOOSTnorMaL with sea oak

YOUTH RESTORING with aMethYst MineraL

MOISTURE BOOSToiL-Free with CaMeLLia tea LeaF

● Chronic acne ● blackheads ● Mild/occasional blemishes

● excess oil;enlarged pores

For blackheads

PROFESSIONAl BlACkHEAD ElIMINATING

BlEMISH ClEARING

PORE PENETRATING

2. DEtERmINE WHICH REgImEN/ROUtINE IS RIgHt fOR YOU. Within your selected brand column, check off the statements that best describe your skin.

fOR SKIN tHAt SHOWS: | USE: WHEN YOU WANt: | USE:

If YOU HAVE:

USE:

For Avon CleArskin®,product information, see pgs. 24–27.

For Avon elementsproduct information, see pgs. 16–23.

For AneW regimens product information, see pgs. 4–13.

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look 5 yeArs yoUnger*

GEN

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People experiencing key signs of aging, including discolorations and lack of vitality and firmness. Anew genics is designed to work with any Anew regimen to help deliver optimal results.

• Visibly reignites skin’s youth; looks dramatically smoother • Helps skin look 5 years younger • Dramatically reduces the look of fine lines and wrinkles • Provides a more radiant, brilliant look

What does genics do?*

Anew genics is the first with patented YouthGen™ Technology.

What is the key technology in genics?

Who is genics for?

*Based on a consumer-perception study on subjects 45–59 years old. † Versus Anew genics night Treatment Cream.††Based on a clinical study.

Anew Genics Night Treatment Creamthe one anti-aging treatment that everyone should use! a luxurious textured cream that leaves skin feeling silky and smooth. use every evening after cleansing, in place of your current night moisturizer. 1 oz. net wt. $38

Anew Genics Eye Treatmentanew Genics eye treatment will make your eyes look reenergized and younger.* Genics eye treatment is formulated with YouthGen™ technology and helps reclaim 5 years of visible youth*. .5 oz. net wt. $36

Anew Genics Treatment Concentratethe latest breakthrough from Genics contains 2X the concentration of YouthGen™ technology†. instantly, expression lines are softened*; skin looks and feels firmer*. the serum boosts skin’s moisture by 118%††. use after cleansing and follow with any anew day Cream with sPF in the morning and Genics night treatment Cream in the evening. 1 fl. oz. $39.99

PAULINA PORIzkOVA, sUPeRmOdeL, ActRess ANd AUthOR

reduCes the aPPearanCe oF Fine Lines & WrinkLes in just 3 daYs!

• MINI-ExTRACTION TECHNOlOGY • ExFO-SMOOTHING COMPlEx • REvITAFRESH TECHNOlOGY

People experiencing the first signs of aging, including fine lines, uneven skin tone, dullness, rough texture and visible pores.

Who is the Rejuvenate regimen for?

• smoothes skin texture • skin tone appears more even • Visibly refines the look of pores

What does the Rejuvenate regimen do?

Formulated to replicate the 3 steps of a professional anti-aging facial with a breakthrough fusion of pioneering technologies:

What is the key technology in Rejuvenate?

4-sTeP DAy & nIgHT regImen

steP 2 TREAT

steP 3 MOISTURIzE

Revitalizing 2-in-1 Gel Cleanser deep cleanses and tones. Leaves skin looking fresher and younger over time. 4.2 fl. oz. $10

steP 1 ClEANSE

steP 4 EYE24 Hour Eye Moisturizer SPF 25 Sunscreen Day Cream/Night Cream dual a.M./P.M. formulas. visibly reduces puffiness, brightens shadows and smoothes fine lines. .66 total fl. oz. $28

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Day Revitalizing Cream SPF 25 over time, 27% improvement in texture, clarity and tone. Protects against uva/uvb damage. 1.7 fl. oz. $30

Night Revitalizing Creamin just 7 days, smoothes texture and reduces the look of fine lines and pore size. 1.7 fl. oz. $30

Rejuvenate Revitalizing System 2-Week kit

FUll SIzE• 24 Hour Eye Moisturizer SPF 25

.66 total fl. oz. TRY-IT SIzES • 2-in-1 Gel Cleanser 1.7 fl. oz. • Day Cream SPF 25 .5 fl. oz.• Night Cream .5 fl. oz.$34 the kit

Rejuvenate Revitalizing System Full-Size kit

FUll SIzE• 2-in-1 Gel Cleanser 4.2 fl. oz. • Day Cream SPF 25 1.7 fl. oz.• Night Cream 1.7 fl. oz.• 24 Hour Eye Moisturizer SPF 25

.66 total fl. oz. $85 the kit

ADDRESSES EARLY SignS of AgingREJUVENATE30+

See pg. 14 for ANEW Clinical Treatments. select treatments to fit her specific skin care concerns.

4-StEP DAY & NIgHt REgImEN

steP 1 ClEANSERenewal Foaming CleanserCleanses gently without stripping skin of vital moisture. 4.2 fl. oz. $11

Illuminating Eye System instantly helps reduce the look of dark circles and fine lines. veil, .09 oz. net wt. Cream, .5 fl. oz. $30

*than reversalist night renewal Cream.

Day Renewal Cream Broad Spectrum SPF 25 Makes skin look and feel reborn. Protects against uva/uvb damage. 1.7 fl. oz. $32

Night Renewal Creamreduces the look of fine wrinkles and discolorations, leaving skin feeling dramatically tighter. 1.7 fl. oz. $32

Renewal Serum5x MORE ACTIvINOl TECHNOlOGY.* improves the look of discolorations by 60%. 1 fl. oz. $34.99

steP 2 TREATApply Renewal Serum after cleansing and before moisturizing—day and night

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Reversalist Renewal System 2-Week kit

FUll SIzE• Illuminating Eye System

Veil, .09 oz. net wt. Cream, .5 fl. oz. TRY-IT SIzES • Foaming Cleanser 1.7 fl. oz. • Day Cream Broad Spectrum

SPF 25 .5 fl. oz.• Night Cream .5 fl. oz.$36 the kit

Reversalist Renewal System Full-Size kit

FUll SIzE• Foaming Cleanser 4.2 fl. oz. • Day Cream Broad Spectrum SPF 25

1.7 fl. oz.• Night Cream 1.7 fl. oz.• Illuminating Eye System

Veil, .09 oz. net wt. Cream, .5 fl. oz. $90 the kit

• reduces the look of fine wrinkles• Helps reduce the look of blotchy discolorations • Visibly brightens and evens skin tone• makes skin feel tighter

People experiencing moderate signs of aging, including wrinkles and discolorations.

Who is the Reversalist regimen for?

What does the Reversalist regimen do?

Formulated with ACTIvINOl TECHNOlOGY, the regimen recreates fresh new skin and dramatically reverses the look of fine wrinkles.

What is the key technology in Reversalist?

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figHTS MoDERATE SignS of AgingREVERSAL IST40+

sTeP 4 EYE

sTeP 1 ClEANSECleanser helps minimize the appearance of fine lines and wrinkles. 4.2 fl. oz. $12

sTeP 3 MOISTURIzEDay Cream Broad Spectrum SPF 25instantly, skin looks more radiant and dramatically smoother. in 3 days, see natural volume return. 1.7 oz. net wt. $34

Night Creamvisibly restores cushion overnight; reduces the look of deep wrinkles over time. 1.7 oz. net wt. $34U

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sTeP 2 TREATApply 7S Elixir after cleansing and before moisturizing—day and night.

Elixirerases years from the look of skin. Formulated with 2x THE CONCENTRATION OF PRO SIRTUIN Tx TECHNOlOGY AND REMODElING PROTEIN BOOSTER.* 1 fl. oz. $34.99*Compared with Ultimate 7s night Cream

Who is the Ultimate 7S regimen for?

People experiencing advanced signs of aging, including loss of elasticity, volume and cushion, as well as deep wrinkles and age spots.

• restores cushion and bounce • reduces the look of wrinkles and age spots• Visibly restores a youthful vitality to skin

What does the Ultimate 7S regimen do?

Formulated with PRO 7 SIRTUIN TECHNOlOGY.

What is the key technology in Ultimate 7S?

Ultimate 7S full-Size Kit

FUll SIzE• Cleanser 4.2 fl. oz. • Day Cream Broad Spectrum

SPf 25 1.7 oz. net wt.• Night Cream 1.7 oz. net wt.• Eye System

Cream, .5 oz. net wt. elixir, .09 oz. net wt.

$95 the kit

Eye Systemaids in visibly reducing under-eye bags and deep wrinkles over time. helps visibly restore elasticity and firmness instantly.Cream, .5 oz. net wt. elixir, .09 oz. net wt. $32

Ultimate 7S 2-Week kit

FUll SIzE• Eye System

Cream, .5 oz. net wt. elixir, .09 oz. net wt.

TRY-IT SIzES • Cleanser 1.7 fl. oz. • Day Cream Broad Spectrum

SPf 25 .5 oz. net wt.• Night Cream .5 oz. net wt.$38 the kit 11

DEfiES ADVAnCED SignS of AgingULT IMATE 7S50+

4-sTeP DAy & nIgHT regImen

sTeP 1 ClEANSECleanserGentle yet rich-textured formula removes all traces of makeup and impurities while also making skin feel moisturized. 4.2 fl. oz. $13

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sTeP 3 MOISTURIzE

sTeP 4 EYEEye & lip Creamone formula visibly reshapes the delicate areas around eyes and lips for a more youthful definition. applicator included. .5 fl. oz. $36

Day Cream Broad Spectrum SPF 25helps restore youthful color and radiance to skin in 3 days. 1.7 fl. oz. $38

Night Creamdrapes skin in a veil of soft plushness, instantly. helps skin around the neck to look dramatically firmer in two weeks. 1.7 fl. oz. $38

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Anew Platinum is the first with patented PAxIllIUM TECHNOlOGY™.

What is the key technology in Platinum?

• Targets deep wrinkles • minimizes the look of neck sagging• restores youthful color and radiance• relieves extreme dryness

What does the Platinum regimen do?

People experiencing serious signs of aging, including neck sagging, deep wrinkles (on neck and between the brows), loss of color and extreme dryness.

Who is the Platinum regimen for?

Platinum Recontouring System 2-Week kit

FUll SIzE• Eye & lip Cream .5 fl. oz. TRY-IT SIzES • Cleanser 1.7 fl. oz. • Day Cream Broad Spectrum

SPF 25 .5 fl. oz.• Night Cream .5 fl. oz.$40 the kit

Platinum Recontouring System Full-Size kit

FUll SIzE• Cleanser 4.2 fl. oz• Day Cream Broad Spectrum

SPF 25 1.7 fl. oz.• Night Cream 1.7 fl. oz.• Eye & lip Cream .5 fl. oz. $105 the kit

sTeP 2 TREAT

SerumFacial contours look reshaped for a more youthful definition. 1 fl. oz. $34.99

Apply Serum after cleansing and before moisturizing—day and night.

Use together with Night Cream to increase skin softness by over 40%.

CoMbATS SERiouS SignS of AgingPLAT INUM60+

ABsolUTe eVen mUlTI-Tone skIn CorreCTor

✓ DRAMATICAllY REDUCES THE lOOk OF 7 TYPES OF DISCOlORATIONS*:

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**In 6 of 8 attributes tested over a 7-week period.

Advanced Retexturizing Peel

30 pads. $25

Results superior to

a 35% glycolic peel**

Dramatically retexturizes skin to reveal the look

of youthful radiance

ThermaFirm Face lifting

Cream 1 fl. oz.

$32

visibly tightens and

firms skin in just 3 days

Eye lift Pro Dual

Eye System.66 total fl. oz.

$30

visibly lifts both the upper and

lower eye areas

Advanced Wrinkle Corrector

1.7 fl. oz. $32

Improves the look of deep wrinkles by 28%

Use with any ANEW regimen. Apply Clinical treatments after cleansing and before moisturizing. Can also use in addition to ANEW serum or elixir treatments to help

target multiple skin care concerns.

Pro line Eraser Eye Treatment

.5 oz. net wt. $34.99

See deep wrinkling around eyes

reduced in 3 days

Targets fine and deep

wrinkles

Instantly, skin looks tightened

and lifted

lift & Firm Pro Serum1 fl. oz. $39.99

Resurfacing Expert

Smoothing Fluid 1 oz. net wt.

$38

Pro line Eraser Treatment

1 fl. oz. $39.99

1 dark spots 2 uneven skin tone 3 post-acne marks 4 brown patches5 blotchy red patches 6 freckles 7 sallowness (yellowish skin tone)

Absolute Even Multi-Tone Skin CorrectorClinically tested to be mild and gentle. use aM and PM before moisturizing. 1 oz. net wt. $39.99

Spot Correcting Hand Cream SPF 15improves texture, tone and clarity of hands for remarkably younger-looking skin. 2.6 fl. oz. $14.99

for hands too!

CLINICAL

✓ CAN BE INCORPORATED INTO ANY ANEW REGIMEN AS THE TREAT STEP

1 ClEANSE

3 MOISTURIzE

4 EYE

2 TREAT

IMPROvES THE lOOk OF DARk SPOTS ON HANDS

✓ 9 OUT OF 10 WOMEN SAW DRAMATIC IMPROvEMENT IN SkIN TONE FOR FlAWlESS, YOUNGER-lOOkING SkIN**

✓ EFFECTIvE FOR WOMEN OF All SkIN TONES*

*Based on a consumer-perception study **Based on those who expressed an opinion in a consumer-perception study. †Based on a dermatologist-supervised clinical study after 4 weeks.

improvementin skin clarity†

of women showed an

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introducing

elementsSkIN REvITAlIzEfor a more radiant, even skin tone

YOUTH RESTORINGfor healthy,

younger-looking skin

MOISTURE BOOSTNORMAL for lasting hydration

MOISTURE BOOSTOIL-FREE

for a moisturized feel and shine-free complexion

SkIN CARE SCIENCE INSPIRED BY NATURE.tell her to use Avon Elements, if she wants...

✓ Quality products that are each under $13.

✓ skin care to suit her specific skin type and skin needs.

✓ An enhanced replacement to Solutions (available for the last timein the C-9 Brochure).

✓ Avon alternatives to drugstore brands—that come with the Avon Guarantee!

The skin you were meant to have

Formulated with an extract of edelweiss, a symbol of purity from the swiss alps.

COMING IN C-16! lightweight, oil-freeMoisturizing Cream Cleanser With papaya extract. 5 fl. oz. $6.99

deep cleanses without drying skinPurifying Gel Cleanser With Pro-vitamin b5. 5 fl. oz. $6.99

COMING IN C-19!great anywhere…no water neededRefreshing Cleansing Wipes no greasy residue. Lightly scented. 24 wipes. $5.99

avon elements Cleansers3 WaYs to CLean!

• select cleanser based on form preference.

• Use with any Avon elements product lines.

NONCOmEDOgENIC (Does not clog pores.)

†All cleansers are suitable for sensitive skin except Refreshing Cleansing Wipes, which are hypoallergenic and noncomedogenic only.

†

VIBRAtINg ROLLER BALLinstantly wakes up tired eyes!

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Avon Elements skin revitalize

C. 2-in-1 Brightening Eye Roller visibly brightens under-eye area and reduces puffiness. .4 fl. oz$12.99

B. Night Radiance Cream renews the look of skin overnight. 1.7 fl. oz. $9.99

A. Instant Radiance lotion Broad Spectrum SPF 20 improves tone, texture and clarity. 1.7 fl. oz. $9.99

see the return oF heaLthYGLoWinG skin

The skin you were meant to have

Moisturizing formula with aronia berry Complex. designed to deliver the look of more radiant, even-toned skin.

• More even skin tone

• Silky smooth skin

• The look of dark circles diminished and

reduced puffiness under eyes

the Skin Revitalize Customer wants:

What is Avon Elements Skin Revitalize?

• Apply Day and Night products to cleansed, dry face

• Use with any Avon Elements Cleanser

• Use Eye Roller for 5–10 seconds under each eye

How to use:

A

B

C

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COOLINg CERAmIC ROLLER BALL smoothes the look of fine wrinkles!

Avon Elements youth restoring

A. Anti-Wrinkle Eye Roller see the youthful spark to eyes restored. .5 fl. oz. $11.99

When skin Looks heaLthier, You Look YounGer

The skin you were meant to have

B. Anti-Wrinkle Night Creamreduces the appearance of fine lines and wrinkles. 1.7 fl. oz. $11.99

C. Anti-Wrinkle Moisture Cream Broad Spectrum SPF 20 Fine lines appear faded, skin looks healthier. 1.7 fl. oz. $11.99

Moisturizing formula with Amethyst Mineral Complex. Designed to visibly soften fine lines and restore the look of healthier, younger skin.

• The appearance of fine lines and wrinkles reduced

• Younger-looking skin

• The look of wrinkles diminished around the eyes

the Youth Restoring Customer wants:

What is Avon Elements Youth Restoring?

• Apply Day and Night products to cleansed, dry face

• Use with any Avon Elements Cleanser

• Glide Eye Roller under each eye

How to use:

A

B

C

†

†All products are suitable for sensitive skin except the Anti-Wrinkle Night Cream, which is hypoallergenic only.

23The skin you were meant to have

moisture boostAvon Elementsquench thirsty skin with MOisture

A. Night Cream NORMAl Leaves skin feeling hydrated. 1.7 fl. oz. $8.99

B. Daily Moisture lotion Broad Spectrum SPF 15 NORMAl instantly increases skin’s moisture by 264%. 4 fl. oz.$8.99

Infused with Sea Oak Complex. Sea Oak has the ability to hold 10X its weight in water. Our formula is designed to deliver deep, lasting hydration to your skin.

fOR NORmAL SKIN

• All skin types: dry, normal and oily • All-day hydration

moisture Boost NORmAL is for:

AB

A. Eye Cream* eye area feels hydrated and refreshed all day. .5 fl. oz. $8.99* For both normal and Combination skin.

B. Night Gel Cream OIl-FREEProvides a balanced complexion overnight. 1.7 fl. oz. $8.99

C. Daily Moisture Cream Broad Spectrum SPF 15 OIl-FREE skin looks balanced. Cheeks feel soft, t-zone looks shine-free. 1.7 fl. oz. $8.99

Formulated with Camellia Tea Leaf. Formula helps to reduce excess oil and deliver a shine-free complexion.

OIL-fREE fOR COmBINAtION SKIN

A

B

• Combination or oil-prone skin • A more balanced complexion

moisture Boost OIL-fREE is for:

C

moIsTUre BoosT eye CreAm CAn Be UseD WITH oIl-Free AnD normAl

Deep Pore Cleansing Scrub 4.2 fl. oz.

Daily Correcting lotion 2 fl. oz.

Clarifying Toner Pads 45 pads.

fULL-SIzE KIt INCLUDES:

fights all phases of the acne cycle—before, during and after a breakout.

for chronic acne.

skin looks clearer IN jUSt 3 DAYS

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ACNE TREATMENT SYSTEM $32 the kit

AVAiLAbLE inDiViDuALLY

*Helps prevent against UVA/UVB rays; not for the prevention of acne.

deep Pore cleansing scrub 4.2 fl. oz. $12

clarifying toner Pads 45 pads. $12

daily correcting Lotion 2 fl. oz. $16

Oil Free Lotion sPF 15* 2.5 fl. oz. $16

Invisible Blemish treatment .5 fl. oz. $12

clear Pore thermal mask 2.5 fl. oz. $12

Includes convenient 7-day trial sizes: deep Pore cleansing scrub 1.3 fl. oz. clarifying toner Pads 14 pads.daily correcting Lotion .5 fl. oz.$15 the kit

AVAiLAbLE in A Mini kiT

“clearskin® Professional is a simple, effective and affordable solution for anyone struggling with acne.”

— dr. cheryl karcher Board-certified dermatologist and nationally recognized expert in aesthetic medicine; professional consultant for Avon.

Acne mark treatment1.7 fl. oz. $12

eAsY- tO-Use ROLLeR BALL!

goES on AS A LiquiD— pEELS off AS A DRY STRip!• Removes pore-clogging dirt instantly• strips away dirt and oil

Liquid extraction strip Use one to two times a week around nose, forehead, T-zone and chin. 1 fl. oz. $14

COMING IN C-14!

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start-to-finish anti-acne routines

1. Daily Cleanser4.2 fl. oz. $5.49

2. Daily Astringent8.4 fl. oz. $4.49

3. Deep Treatment Mask 2.5 fl. oz. $5.49

4. Dual-Ended Blackhead Remover 5" L. $5.00

blackhead eliminating

tough on blemishes, not your skin

2726

blemish clearing

For blackheads1

2

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pore penetrating*

1. Gel Cleanser4.2 fl. oz. $6.49

2. Invigorating Scrub 2.5 fl. oz. $6.49

3. Pore Penetrating Cooling Toner8.4 fl. oz.$5.49

1 2 3

1

2

4

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1. 2-in-1 Treatment & Hydrator 1 fl. oz. $5.99

2. Foaming Cleanser4.2 fl. oz. $5.49

3. Acne Pads30 pads. $4.49

4. Blemish Clearing Acne Body Wash 8.4 fl. oz. $7.99

Back Scrub Brush10" L. $7.99

1. Intensive Spot Treatment.5 fl. oz. $6.99

2. IntensiveCreamCleanser2.5 fl. oz. $6.49

3. Intensive TreatmentPack of 10. $9.99

clear emergency

1

3

2

* the Gel Cleanser and invigorating scrub are designed for cleansing and are not anti-acne.

CoMinG in C-18!Black Mineral MaskChanges from black to white when pores are purified.2.5 fl. oz.$6.99

D. Moisture Replenish Daily Hydrating Cream SPF 156.7 fl. oz. $5.99

E. Soothing Cream Cold Cream Cleanser 3.4 fl. oz. $3.99

A. Care Deeply lip Balm .15 oz. net wt. 99¢

B. Silicone Glove Protective Hand Cream3.4 fl. oz. $5.00

C. 3-in-1 Cleansing lotion 3.4 fl. oz. $3.99

taking good care of your everyday needs

A

B

C

E

D

F. Rich Moisture Comforting Nourishing Cream 6.7 fl. oz. $5.99

G. Comforting Moisture Multi-Purpose Cream 13.5 fl. oz. $6.99

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