g rap h ics

G R A P H I C S

Lisa brings a genuine excitement into every project which

others can’t help but get caught up in. Creatively, she never settles

for the quick answers and is always trying to dig deeper into a concept.

A strategic thinker and a work ethic that I’d like to think has rubbed off

a little on me during our time working together.

mike haggerty, associate creative director, arc worldwide/leo burnett

hyatt

art director

lisa hardy | 415.218.9571 | [email protected] | glowgraphics.comG R A P H I C S

hyatt

In the final analysis, every hotel guest is looking for a good night’s sleep. However, it neither starts nor

ends there. So let’s not talk about that; let’s talk about the experience — of the unexpected extras, little

touches — a Hyatt worth at least looking into.

This campaign is a glamorous, well-dressed way of putting the “ask” front and center:

art director

lisa hardy | 415.218.9571 | [email protected] | glowgraphics.comG R A P H I C S

Park Hyatt: Higher Tier

Spa “try it” Dimensional Piece

with Gift Card

Park Hyatt: Lower Tier

Grommeted DM

Mobile Application: GPS (Gold Passport Scout)

Downloadable from Micro Site: Permission-Based

Micro Site

Email Thank You

High Engagement: Registered and Stayed

Promise Offer

Spiral Bound DM Book

cokas-dikos

art director

G R A P H I C S

cokas-dikos

This proposed campaign for a fine furnishings company located in wine country included advertising,

direct mail and an online presence. The hook for them was to play up their lower prices while showing

the diversity, depth and beauty their furniture and accessories possessed.

art director

G R A P H I C S

lisa hardy | 415.218.9571 | [email protected] | glowgraphics.comlisa hardy | 415.218.9571 | [email protected] | glowgraphics.com

Expandable Banner Banner

New logo design

1

3

5

2

4

6

Ads

DM piece that rotates on grommet. New accessories pop up on right as you spin, with the incredible deals listed below.

symantec

associate creative director

G R A P H I C S

symantec

associate creative director

G R A P H I C S


Truck Tour Frisbee & Mousepad

Truck Tour Truck

Box Sticker

Limited-Edition Packaging

Truck Tour Crush-A-Cyber-Villain Arcade Game

Summer 2008, and as usual, the summer blockbusters are coming out full force—along with the

powerful co-branded opportunities that developed when Norton parternered up with The Incredible

Hulk. With this concept we pulled out the incredible strength and power that co-existed between the two

partners.

Initially, the first concepts we presented utilized the comic stylings of “POW” and “ZAM” to be used as

acronyms that would further display Norton’s ability to defend your computer against evil cyber-villains,

such as worms and hackers. These were to be portrayed in the same comic book stylings as the Hulk.

Unfortunately, Marvel thought otherwise, and did not want the threats to take on a life of their own. To get

around these parameters we made our threats into icons that the Hulk could smash.

This promotion spanned over 6 months and included: a major in-store POS presence, a micro-site, a

custom comic book, limited-edition packaging, online banners and a truck tour that displayed a huge Hulk

roaring out of the rear of the truck cab and a custom-made Crush-A-Cyber-Villain arcade game where

participants could take their frustrations out by whacking down online threats.

Initial Concept Ideas

Micro Site

Floorstand

fanappz

The Webgiftr application slowly emerged into FanAppz after it’s principals decided the name was a little

limiting. Armed with a brand new name, web site and targeted ads FanAppz has now found a niche in

the highly competitive Facebook apps atmosphere.

art director | copywriter

branchit corp.

Web site and identity system using bold colors and graphics helped BranchIt get noticed. Their app

made them the winner of salesforce.com’s appQuest 2010. BranchIt helps companies build relationship

networks that can grow revenues and improve operational efficiencies. Have also produced sales materi-

als, trade show graphics, power point and demo presentations for this up and coming start up.


G R A P H I C S G R A P H I C S


Web Site Banner

Logo Design & Business Card

1

3

2

Web Site

Logo Design & Business Card

boise inc.

Boise Inc. needed a one-stop shopping sample book for their printing and imaging paper line. Under

tight deadlines and a continuous flow of changes we utilized a fresh look with original artwork and

helped deliver an easy-to-read smapler of some of their most popular papers.

art director

G R A P H I C S

banana republic

This first attempt at redesigning the traditional employee sales catalog was a huge deviation from what

existed. In cooperation with the marketing department, we were able to leverage a beautiful campaign,

maintaining consistency throughout what the public and internal employees viewed. It was helpful and

informative, and from then on, set the precedence that even internal pieces could evoke emotion along

with helpful sales information.


G R A P H I C S


bamboo express

This fast food sushi establishment wanted 3 points made clear: they are reasonably priced, their chefs

are trained extensively at their private culinary school and they use only fresh fish. We think we handled

that tall order just fine.


G R A P H I C S

coleman sporting goods

Coleman’s known as one of the founding fathers of camping. It’s not for the extremist. It’s not North Face.

Armed with that in mind, our positioning was for the basic camper. Using humor entices the everyman by

delivering goods that work for them to conquer the more complicated extremes life throws at us everyday.


G R A P H I C S


We know coolers. With our 48 quart

Nightsight™ Cooler, we’ve perfected

perfection. While stumbling through

darkness you can now find your trusty

hand-mate that much easier when a light

pops on as soon as the lid goes up. Not

only will it keep your beverages extra

frosty, it might even help that outrageous

fish story from going bad.You’ll think you’re having delusions about our

low prices before you even take your first drink.

We receive a fresh shipment of fish daily to save

you from getting down on your knees.

Since all our chefs have extensive culinary

training it would be wise of you to eat here.

event design


G R A P H I C S

event design


G R A P H I C S


This wedding event design was chosen as one of the National Top 5 Real Weddings in the popular the knot

wedding magazine’s Fall ’09 | Winter ’10 edition. Also featured in the ever popular blogs: Style Me Pretty,

Southern Weddings and Wedding Wire. By combining the bride and groom’s initials a “lb.” logo was derived

and set the theme for the entire wedding. Every last detail played around the pound theme, from the programs

to mini pound cake favors to the vintage scale centerpieces.

Known for their love of France, Margot and Mallory wanted their baby shower to have a spring Parisian feel.

Every aspect of this party, from the tiny beignets served to wine labels incorporating the M&M crib treatment

spoke French. Guests contributed their picks of fav songs that were compiled and burned on a custom CD

and wrote down their life anectotes that have been put in a “time capsule” for the little one to enjoy later in life.

There’s only two rules of thumb when designing logos. One, that they have to work in one color,

and two, they have to be legible at one inch.

logo design

art director

G R A P H I C S

lisa hardy | 415.218.9571 | [email protected] | glowgraphics.com

logo design

art director

G R A P H I C S

lisa hardy | 415.218.9571 | [email protected] | glowgraphics.com

G R A P H I C S G E T N O T I C E D

g rap h ics

Documents