g-acoustic wal
TRANSCRIPT
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G-Acoustic Wall Sdn. Bhd.Lot 8, Jalan Beremban,Seksyen 15,40300 Shah Alam,Selangor.
BACKGROUND OF COMPANY
MOTTO S.A.F.E.
VISION To create products that aim to improve the
domestic and work environment worldwide,minimizing the emission of noise and
improving the interior acoustics.
MISSION To be the best competitors and market leader.
To minimize loss and maximize profit.To enhance a high level profit.
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SHARE DISTRIBUTION
THE NAME OF PARTNER SHARE CONTRIBUTION (%)
NORZIANA BT ABD WAHID 40
NUR AFIFAH LIYANA BT ABU HANIPAH 20
SITI MAISARAH BT AHMAD 20
NOR-ASHIKIN BT MOHD NOH 20
Opening capital for G-Acoustic Wall Sdn Bhd is RM644,187 where thecapital from partners is RM100,000 and the loan is RM544, 187.
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ORGANISATION CHART
GENERAL MANAGER
CLERK
FINANCIAL MANAGEROPERATIONAL
MANAGERMARKETINGMANAGER
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LIST OF OFFICE EQUIPMENT &SUPPLIES
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ADMINISTRATION BUDGET
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MARKETING
PLAN]
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Introduction of Marketing Plan
• department where plan and arrangement of someactivities are needed to boost sales
• On important part of the company• Since the company is setting up a new business,
establishment of market analyses are needed.• Marketing plan will helps in ;
• Penetrate the market• Expose the product’s brand
• Evaluate market share• Identify any opportunity for the goods of company• Develop strategies to market our products• Promote the business.
department where plan and arrangement of some activities are needed toboost salesOn important part of the companySince the company is setting up a new business, establishment of market
analyses are needed.Marketing plan will helps in ;
•Penetrate the market•Expose the product’s brand •Evaluate market share
•Identify any opportunity for the goods of company•Develop strategies to market our products•Promote the business.
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PROFILE OF PRODUCT
keep unwanted sounds from penetrating into the other roomreduces the reverberations inside large spaces that produce high volume ofsoundeasily be converted from hard sound to soft sound by using G-Acoustic Wall
provide alternative materials used as wall panel from wasteprovides some features of goods which are
•Hexagon shape•Provide 10 various color•Eco-green materials
•100% local products•SIRIM certification•Easy installation•Light, long lasting and sustain to environment
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PRODUCT SPECIFICATION
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Target Market
Geographic •area around Selangor and Kuala Lumpur which is 80km 2 from ourbusiness location such as Bandar Shah Alam, Subang, Petaling Jaya,Klang, Puchong and more.
Demographic •appointed to all developer, contractor, architect, residents and interiorand exterior designer (I & E) (landscape)
Psychographic •consider on all class level, a person who concern with greenenvironment technology and aesthetic value in decoration.
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MARKET SIZE
• Estimating market size:1. Population in Selangor and Kuala Lumpur = 8,345,4542. Market size situated around 80km2 = 200,0003. Customer profile: Contractor (40%) = 80,000
Architect (25%) = 50,000Developer (20%) = 40,000I & E Designer (10%) = 20,000Residents (5%) = 10,000Total = 200,000
4. The price per pieces = RM13.705. Market size = Target market x Price per pieces
= 200,000 x RM13.70= RM 2,740,000
Estimating market size:1. Population in Selangor and Kuala Lumpur = 8,345,4542. Market size situated around 80km2 = 200,0003. Customer profile: Contractor (40%) = 80,000
Architect (25%) = 50,000Developer (20%) = 40,000I & E Designer (10%) = 20,000Residents (5%) = 10,000Total = 200,000
4. The price per pieces = RM13.70
5. Market size = Target market x Price per pieces= 200,000 x RM13.70= RM 2,740,000
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MARKET SHARE
Market Share before Entry
Market Share after Entry
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SALES FORECAST
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MARKET STRATEGY
To make sure that we will achieve our target salesforecast, the marketing department develop anappropriate marketing strategies, to generate salesfrom the target market which are
1. Pricing Strategies2. Distribution Strategies3. Promotion Strategies
• Business Card • Website • Media • Brochure • Signboard
To make sure that we will achieve our target sales forecast, themarketing department develop an appropriate marketingstrategies, to generate sales from the target market which are
1. Pricing Strategies2. Distribution Strategies3. Promotion Strategies
•Business Card •Website
•Media •Brochure •Signboard
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MARKET STRATEGY
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OPERATIONAL
PLANby siti maisarah bt ahmad
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PRODUCTION LAYOUT PLAN
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LIST OF MATERIAL FOR A UNIT OFPRODUCT
NO MATERIALS UNITS QUANTITYPRICE/UNIT
(RM)TOTAL PRICE
(RM)
1 Banana stem Kg 0.56 0.17 0.10
2 Wood dust Kg 0.24 0.33 0.10
3 Plywood m 2 0.72 5.00 3.60
4 Glue litre 0.1 12.00 1.20
5 Curtain fabric m 0.5 5.72 2.86
6 Others 7.34
TOTAL 13.70
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G-ACOUSTIC WALL
FABRICATION PROCESShappy watching…
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OPERATION PROCESS
Distribute / Store the products
Wrapping
Testing and Inspect the quality of products
CompactionCold Press - compact the mixed fibres Hot Press - shaping
Glue mixing processPhenol formaldehyde - 5%
Blending process
Preparation of wood dustDried in oven for several hours at 50 ° C
Fibre extracting processBasking under the sun for 2-3 days
Preparation of raw materials
Collecting banana stem Cutting process
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CAPACITY PLANNING
Average sales forecast per month = RM 228,333.00Price per unit = RM 13.70
Number of output = RM 228,333RM 13.70
= , /month= /
Notes: The production is depends on thematurities of raw materials and customer’s
demands.
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FINANCIAL PLAN
•
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INCOME STATEMENT
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GRAPH RELATEDCURRENT RATIO DEBTS TO EQUITY
NET PROFIT MARGIN
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CONCLUSION
People nowadays have more concern about noise pollution creates abreastwith the country development.
Introduction the new invention of dried banana stem fibre as absorbing
material is believed that it could reduced unwanted sound disperse intoanother area.
As the conclusions, the acoustic wall product invented by G-Acoustic WallSdn. Bhd. is hopefully can be penetrated into global market thus become a
well-known company in acoustic wall panel industries around the world.