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GG UU LL LL AA PP AA LL LL II && AA SS SS OO CC II AA TTEE SSPeerPoint Medic al Education Institute and Gullapalli and Assoc iates Provide Ground-

Breaking Quality Imp rovement Medic al Educ ation Initiatives through Unique

Collaboration

Eva nsto n, IL, Jersey City, NJ, Ma rch 31st, 2008 The Pee rPoint Med ica l Educ ation Institute LLC, a n

accredited provider of continuing medical education, together with Gullapalli and Associates, a

consulting firm specializing in the development of collaborative educational strategies, announce the

formation of a partnership to improve the overall quality of healthcare through the development of

unique a nd innova tive CME ac tivities. The pa rtnership co mb ines Pee rPoint s qua lity improvem ent (QI)

me thod olog ies with G& A s expe rtise in develop ing ed ucationa l strate gies with key stakeholde rs--me dica l

societies, associations, patient advocacy groups, academic centers of excellence and research

centersto provide more effective educational programs.

Rick Kenn ison, President a nd Ge neral Ma na ge r of Pee rPoint, sta tes As a leader in QI-ba sed CM E, we are

c omm itted to p ioneering the ap plic ation of true QI to improve med ic al ed uca tion. We c onstantly seek

transformative educational opportunities and approaches that positively impact the health care

c om munity, individual hea lth professiona ls, and , ultima tely, patient c are a nd outc om es. We a re c onfident

this pa rtne rship w ith G&A b rings us c loser to tha t g oa l.

I be lieve a pa rtnership such a s this will lea d to a funda mental shift in how medic al ed uc at ion is provided

to hea lth ca re p rofessiona ls , sta tes Dr. Venkat G ullapa lli, CEO o f Gullap a lli and Assoc iates. Hav ing b oth

organizations integrate their expertise ensures that healthcare providers receive and participate in

prac tice-impa c ting ed uc at iona l ac tivities that truly de liver mea surab le results at the p atient level.

He a dd s, We b elieve tha t a c ritica l succ ess fac tor in the d evelopme nt and imp leme ntation of med ica l

ed uca tion is a c ollab orative fram ewo rk where e ac h pa rtner brings their c ore co mp etenc y to the ta ble.

This pa rtne rship furthers tha t p hilosop hy in new and exc iting ways.

About PeerPoint

The PeerPoint M ed ica l Educ ation Institute , LLC, (www.peerpt.com) is an ACCME-accredited provider of

continuing medical education and an independent, fire-walled subsidiary of MedPoint. PeerPoint

develops accredited educational programs for physicians, nurses, pharmacists, dietitians, and other

healthcare professionals through strategic partnerships with professional organizations and with the

supp ort of lead ers in the biop harma ceutica l industry.

For add itiona l informa tion o n PeerPoint, p lease visit www.peerpt.com

Abo ut Gullapa lli and A ssoc iates

Gullap a lli & A ssoc ia tes (G&A) is a lead ing consulting firm spe c ializing in the d evelop ment o f c ollab orative

educational strategies with a variety of CME stakeholders, ensuring consistent educational strategy, goals

and ob ject ives. G&A identifies and ma nag es a rang e o f strat eg ic pa rtnerships, cha nnels, and resources

to a ugme nt the impa ct of the service s provide d.

For ad d itiona l informat ion on G&A, p lease visit www.gullapalliandassoc.com