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http://www.intage.co.jp Copyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp Copyright© 2007 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/ November 8, 2007 INTAGE Inc. FY2007 Half-Year Business Results Briefing

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  • http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jpCopyright© 2007 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/

    November 8, 2007

    INTAGE Inc.

    FY2007 Half-Year Business Results Briefing

  • 2http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 2

    Contents

    Plans, expectations, and strategies included in this document that are not historical facts are forward-looking statements related to INTAGE Inc. or the INTAGE Group decided by management based on currently available information. Accordingly, the reader should avoid placing undue reliance on these forward-looking statements. INTAGE cautions that a number of factors affecting the business could cause actual results to differ materially from these forward-looking statements. These include, but are not limited to, general economic conditions and changes or reforms in the industries in which our clients operate.

    ■ FY2007 Half-Year Business Results■ Mid-term Topics■ Future Growth Strategy

    *Note: FY 2007 represents the fiscal year ended March 31, 2008.In this document, FY stands for INTAGE’s fiscal year, which begins April 1 and ends March 31.

  • http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jpCopyright© 2007 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/

    ■ FY2007 Half-Year Business Results

    ■ Mid-term Topics■ Future Growth Strategy

  • 4http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 4

    Operating Income

    Ordinary Income

    Financial Highlights (Consolidated)Both sales and operating income developed favorably.

    (100 millions of yen)

    (100 millions of yen)Sales(100 millions of yen)

    Net Income(100 millions of yen)

    133.2 141.1 151.1 13.0 13.913.5

    12.7 13.3 13.8

    7.3 8.0 7.2

    200

    150

    100

    50

    0

    20

    15

    10

    5

    0

    20 20

    1515

    1010

    55

    00

    Sep. 2005Sep. 2005 Sep. 2006Sep. 2006 Sep. 2007Sep. 2007

    Sep. 2005Sep. 2005

    Sep. 2005Sep. 2005

    Sep. 2005Sep. 2005Sep. 2006Sep. 2006

    Sep. 2006Sep. 2006

    Sep. 2006Sep. 2006Sep. 2007Sep. 2007

    Sep. 2007Sep. 2007

    Sep. 2007Sep. 2007

  • 5http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 5

    FY2007 Half-Year Profit and Loss SummaryOperating income increased but fell short of the initial forecast.

    (Millions of yen)

    Sep. 2006 actual

    Sep. 2007 forecast

    Sep. 2007 actual

    Year-on-year change

    Sales 14,112 15,081 15,113 +7.1%

    Operating income

    Ordinary income

    Net income

    EPS

    Sales

    Operating income

    Ordinary income

    Net income

    EPS

    1,356 1,460 1,392 +2.7%

    1,332 1,446 1,385 +3.9%

    800 750 727 -9.2%

    938 1,103 1,096 +16.8%

    604 667 689 +13.9%

    ¥58.58 ¥64.70 ¥66.43 —

    ¥77.56 ¥72.68 ¥70.10 —

    11,656 11,842 12,062 +3.5%

    904 998 982 +8.7%

    Consolidated

    Non-consolidated

  • 6http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 6

    FY2007 Half-Year Balance Sheet and Cash Flow Summary

    Consolidated balance sheet summary

    Sep. 2006 Sep. 2007 Variance Remarks

    1,257 Principally increases in cash and time deposits and inventories

    Principally an increase in goodwill due to the subsidiarizationof TM Marketing

    Principally increases in short-term bank loans and bonds due within one year

    Primarily a decrease attendant on the reclassification of bonds due within one year

    Principally an increase in retained earnings due to the recording of a net profit —

    Principally an increase in the net assets of INTAGE Interactive

    820

    2,078

    2,015

    (1,473)

    541

    1,454

    0

    83

    1,536

    Current assets 10,171 11,429

    Total liabilities 9,618 10,159

    Shareholders’ equity

    Valuation and translation adjustments

    Minority interest

    7,921

    37

    189

    9,375

    36

    272

    Total net assets 8,147 9,684

    Fixed assets 7,594 8,415

    Total assets 17,766 19,844

    Current liabilities 5,936 7,952

    Fixed liabilities 3,681 2,207

    Consolidated cash flow summary Sep. 2006 Sep. 2007 Variance RemarksCash flows from operating activities 996 757 (238) Principally increases in income taxes paid and inventories

    432 Principally a decrease in payments for business transfer

    Principally an increase in proceeds from short-term bank loans

    57

    3

    255

    151

    407

    Cash flows from investing activities (705) (272)

    Cash flows from financing activities (557) (499)

    Effect of exchange rate changes on cash and cash equivalents

    (0) 3

    Net decrease in cash and cash equivalents (267) (11)

    Cash and cash equivalents at beginning of period 2,569 2,721

    Cash and cash equivalents at end of period 2,302 2,709

    (Millions of yen)

    (Millions of yen)

  • 7http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 7

    Contribution by Segment

    Sales

    Sep.2006 Sep.2007

    64% → 66%

    20%23%

    14%13%→

    ■ Marketing Research and Consulting

    ■ System Solutions

    ■ Medical Solutions

    Operating Income

    85%

    4%11%

    66%20%

    14%

    11%

    4%

    85%

    Sep.2007

    15%

    6%

    79%

    Sep.2006

    ■ Medical Solutions

    ■ System Solutions

    ■ Marketing Research and Consulting

  • 8http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 8

    Sales by SegmentSales from the Marketing Research and Consulting and Medical Solutions segments increased.

    Sep. 2006 Sep. 2007

    ・Sales of custom research rose sharply.・Sales of panel research also increased.

    ・Structural transformation to implement a shift to integrated solutions progressed.

    ■ Medical Solutions

    ■ System Solutions

    ■ Marketing Research and Consulting

    (Hundred millions of yen)

    (+13.8%)

    (-8.1%)

    (+11.1%)

    (Variance)

    Total: 151.1Total: 141.1

    40

    80

    120

    160

    90.4 100.4

    32.2

    29.6

    18.421.0 ・Sales of data management and statistical

    analysis services developed favorably.

    ・Sales of monitoring services increased but fell short of the planned level due to the discontinuation of a planned project.

    (+7.1%)

  • 9http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 9

    Total: 100.4

    Breakdown of Marketing Research and Consulting Sales

    (Hundred millions of yen)

    ■ Custom ResearchConventional research (mail surveys, interview surveys, etc.)Internet research

    ■ Panel ResearchSRI (nationwide retail panel)SDI (nationwide pharmacy and drugstore panel)SCI (nationwide consumer household panel)SLI (nationwide female consumer panel)personal eye (individual consumer panel)Other panel surveysSep. 2006 Sep. 2007

    Total: 90.4

    (Variance)

    (+26.1%)

    (+2.8%)

    100

    50

    58.2 59.8

    32.240.6

    Custom Research・Orders for major conventional research projects were obtained.・Sales of Internet research increased by 25.7%.・Sales of TM Marketing Inc. developed favorably.

    Panel Research・Sales of personal eye doubled (+105.8%).・Sales of mainstay panel research were nearly unchanged.

    (+11.1%)

  • 10http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 10

    Operating Income by SegmentAn increase in business premises costs and goodwill amortization due to M&A activities were absorbed and an increase in operating income achieved.

    Sep. 2006 Sep. 2007

    ・Profit from custom research increased due to sales expansion.

    ・Profit from panel research decreased slightly.

    ・Profit from data management and analysis services increased on strong sales.

    ・Profit from monitoring services decreased due to the impact of project discontinuation.

    ・Amid ongoing structural transformation, profit was nearly at the planned level.

    ■ Medical Solutions

    ■ System Solutions

    ■ Marketing Research and Consulting

    (Hundred millions of yen)

    (-26.3%)

    (-36.4%)

    (+11.2%)

    (Variance)

    Total: 13.9Total: 13.5

    15

    10

    5

    0

    11.9

    0.5

    0.7

    2.01.5

    10.7

    (+2.7%)

  • http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jpCopyright© 2007 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/

    ■ FY2007 Half-Year Business Results■ Mid-term Topics■ Future Growth Strategy

  • 12http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 12

    Significant Change in the Business Environment

    The competitor’s clients are switching to INTAGE’s SRI retail panel data.

    INTAGE will secure stable infrastructure to sustain growth and profitability in fiscal 2007 and beyond.

    INTAGE to guarantee investment capacity and social responsibility to construct a platform for manufacturer-retailer collaboration.

    Toward the Next Stage

    A shocking development for the research industry on a global scale having a great impact in Asia

    Result will have a major impact on INTAGE’s business performance and future strategy

    In the retail panel research sector, withdrawal of a major competitor from the Japanese market

  • 13http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 13

    INTAGE Forum 2007 (September 21, 2007)

    Keynote Speech

    Shopper Insight and Supply Chain DevelopmentManufacturer-Retailer Collaboration by Means of Information Sharing Promoted by Wal-Mart

    A Next-Generation Retail Solution

  • 14http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 14

    Growth in the Custom Research Sector

    Continuation of the Internet Shift

    TM Marketing Inc. Becomes a Consolidated SubsidiaryHalf-year: Sales of ¥ 568 million and favorable profits

    Sustained growth trend through implementation of the Internet shift25.7% growth in sales of Internet research

    Start of adoption by major clients of market tracking by means of Internet research synchronized with panel data

    Maintenance of the cooperative relationship with Yahoo JapanSharing of Yahoo! Research Monitor with Yahoo Japan Value Insight Corporation

    Start of Internet research in China

  • 15http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 15

    Plan(Hypothesis)

    Do(Verification through research)

    Action(Marketing implementation)

    Online, Discussion

    Focus Group/In-Depth Interviews

    Check(Analysis)

    Online, Quantitative

    CLT, In-home Interviews, HUT

    Beijing

    Shanghai

    Guangzhou Blog interaction

    Yes/No questionnaires

    Access panel activation plan

    Chinese and Japanese people may seem similar but are very different.That’s why… It is necessary to elicit true feelings and motivations and deepen understanding of the Chinese people.To that end… Information value creation through online resourcesFurthermore… Provision of comprehensive services by means of a hybrid research structure

    Understanding of China through new information value by INTAGE online resources

    Hybrid Chinese-Style Research Structure

    Online Research in China

    Development of the accesspanel into a source of

    honest consumer opinions INTAGE Marketing

    Consulting (Shanghai)

  • 16http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 16

    INTAGE Enters the Consumer Generated Media (CGM) Data Analysis BusinessTransfer of the Sanzi.com business (http://www.3zai.com) to INTAGE

    Consumer data gathering and analysis in the Web 2.0 eraSecuring a beachhead to the Internet business

    Sanzai.com Activities Flow and Business ModelWeb-based household bookkeeping for organizing expenditure information and

    sharing useful information with others

    DictionaryDB

    ProductDB

    StoreDB

    GeographicalDB

    Personal InformationDB

    Create valuable database sets

    Affiliation / Advertising

    Marketing data / Promotion

    Reward points, etc.

    PC Mobile phone

    Sanzai.com/ Sanzai.com applications

    Update

    Household account books

    Site users can enjoy realSite users can enjoy real--time information sharing about time information sharing about products, stores, and other topics of interest products, stores, and other topics of interest

    generated by other site usersgenerated by other site users

    User A User B User C User…

    Shopping

    http://www.3zai.com/

  • http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jpCopyright© 2007 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/

    ■ FY2007 Half-Year Business Results■ Mid-term Topics■ Future Growth Strategy

  • 18http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 18

    Formulation of the Ninth Medium-Term Business Plan and 50th Anniversary Vision

    Formulation of the Ninth Medium-Term Business Plan and 50th Anniversary Vision

    Initiatives to Advance to the Next Stage

    50th Anniversary Vision (2010 and beyond)

    Eight Medium-Term Business Plan(2005 to 2007)

    Ninth MediumNinth Medium--Term Term Business PlanBusiness Plan(2008 to 2010)

  • 19http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 19

    Positioning the INTAGE Group

    Research firmsResearch firms

    Internet businesses

    Internet businesses

    Information services companies

    Information services companies

    Consulting firmsConsulting firms

    Business intelligence Internet research, consumer generated media

    Web marketingIT and strategy consultingBusiness model convergence

    Platform providers

    Solutions providers

    The Intelligence Provider

  • 20http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 20

    Key Concepts for the Next Stage

    The Internet (Consumer Generated Media)

    Global (China, Asia and beyond)

    Healthcare

    Toward Construction of Industry-Specific Platforms

  • 21http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 21

    What Are Platforms?

    In computer terminology, “platform” means “A technical foundation that can be used across different applications or equipment or shared among manufacturers and the hardware and software that embodies it.”In recent years, in business terminology the term has come to be used in the sense of a broader foundation for various industrial activities.

    “In industries or products that can be hierarchically treated, the substructure (foundation) that regulates the superstructure” (Prof. Yoko Takeda and Prof. Jiro Kokuryo)

    Whereas “infrastructure” is regarded as hardware-centered and assumed to be provided for economies of scale and the public good, with “platforms” importance is placed on intangible value that can be achieved using a network or other means.

  • 22http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 22

    Business Models for the Next Stage

    ClientClient

    Business levelBusiness level

    Integrated solutions levelIntegrated

    solutions level

    Technological level

    (products)

    Technological level

    (products)

    Company A

    Company A

    Business modelsfor FMCG

    Business modelsfor FMCG

    Business categoryor industry level

    Business categoryor industry level

    Company B

    Company B

    Company C

    Company C

    Business modelsfor non-FMCG

    Business modelsfor non-FMCG

    Company D

    Company D

    Company E

    Company E

    Business modelsfor healthcare

    Business modelsfor healthcare

    Company F

    Company F

    Incubation(business model)

    Incubation(business model)

    GG HH

    FMCGFMCG Non-FMCGNon-FMCG HealthcareHealthcare

    Integrated solutions(Sales force automation, customer relationship

    management, brand management, business process solutions …)

    Integrated solutions(Sales force automation, customer relationship

    management, brand management, business process solutions …)

    Marketing information technologies(Research techniques, data handling, systems development, data cleaning, warehousing, maintenance and operation …)

    Marketing information technologies(Research techniques, data handling, systems development, data cleaning, warehousing, maintenance and operation …)

    R&D(elemental

    technologies)

    R&D(elemental

    technologies)

    OthersOthers

    Strategy building units

    Realization of an integrated solutions through a combination of elemental technologies

    Platform construction for each business model

  • 23http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 23

    A New Platform for Manufacturer-Retailer Collaboration in the FMCG Industry

    Data Infrastructure Expansion

    Systematization of Solutions

    Formation of Public Consensus

    Third-Generation Retail Information System

  • 24http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 24

    From Consumer Insights to Shopper Insights

    Consumer Panel Integration and Expansion

    Shared PlatformShared Platform

    Shift to Census Data

    Provision of Market Insights

    Collaboration Support

    Retailers

    Manufacturers

    Revelation of Store Use Behavior and In-Store Purchasing Behavior

  • 25http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 25

    Outlook for the Custom Research Sector

    Continue to drive growth by means of Internet research.Anticipated second-half growth of 20%Sustainment of growth exceeding the industry average amid a market shakeout and realignment

    Boost competitive strength in preparation for the next stage.

    Proposal of a new research structure to clientsEstablishment of specialized expertise through Web technologies

    Accelerate global development.Internet research-driven share expansion in ChinaEstablishment of a second business base in Asia in addition to China

  • 26http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 26

    Outlook for the Medical Solutions Business

    Contract Research Organization (CRO) operation: ASKLEP Inc.Construction of a full-support structure for services ranging from development strategysupport to regulatory affairs and application consultingStrengthening of the anticancer agent clinical trial outsourcingBusiness expansion by means of the active utilization of electronic data capturing (EDC) and a response to clinical trial globalization

    Site Management Organization (SMO) operation split-off and reestablished as a new company

    Rigorous adherence to a stand-alone business structure through a corporate separationCreation of a specialty SMO that meets unmet medical needs

    Growth of 15% or Higher in the Pharmaceuticals Development Support Sector

    New SMO company

    ASKLEP

    INTAGE

    SMO

    SMO sub-subsidiary(subsidiary of ASKLEP)

    New company name: ASKLEP MEDIO Inc. (provisional)

    INTAGE

  • 27http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 27

    Establishment of a Shared Service Center (April 2008)

    1. Change the business activities of INTAGE Links.

    2. Consolidate the Group’s back-office functions.

    3. Achieve cost reductions and efficiency through business process standardization and systematization.

    4. Assure business process quality through business process standardization and the pursuit of specialization.

    Seek Greater Efficiency in Group-Level Management

    New company name: INTAGE Associates Inc. (provisional)

    INTAGE Associates(provisional)

    INTAGE Links

    INTAGE Group Companies

    ASKLEP INTAGE Research

    INTAGE Nagano

    INTAGE Interactive

    TM Marketing

    INTAGE

  • 28http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 28

    Forecast for Fiscal 2007

    FY2006Actual

    FY2007 Forecast

    Year-on-Year

    ChangeSales 30,800 33,227

    3,2793,2691,727

    +7.9+11.9+12.5+6.2

    Operating income 2,930Ordinary income 2,905Net income 1,626

    Consolidated

    (Millions of yen)

    The forecast of business results has been prepared based on information currently available to the Company and includes a number of uncertainties. Actual results may differ from the projected figures.

    Sales and profit from SRI in the second half are expected to increase due to a competitor’s withdrawal from the retail panel research business.

    INTAGE anticipates fully achieving the initial forecast for the full year.

  • 29http://www.intage.co.jpCopyright© 2001-2006 INTAGE Inc. All Rights Reserved. http://www.intage.co.jp/Copyright© 2007 INTAGE Inc. All Rights Reserved. 29

    Intelligence Inspiring Marketing Innovation,

    Empowering Business Solutions

    Significant Change in the Business EnvironmentINTAGE Forum 2007 (September 21, 2007)Growth in the Custom Research SectorHybrid Chinese-Style Research Structure�Online Research in ChinaInitiatives to Advance to the Next StageKey Concepts for the Next StageWhat Are Platforms?A New Platform for Manufacturer-Retailer Collaboration in the FMCG IndustryOutlook for the Custom Research SectorOutlook for the Medical Solutions BusinessEstablishment of a Shared Service Center �(April 2008)