fy19 category insights vision care€¦ · which began in 2014, myopia progression in children...
TRANSCRIPT
FY19
Category insights Vision Care
HOYA
Confidential information, nothing in these presentations can be copied or distributed outside of GV central HQ management team without
prior consent of Hoya
10-3-2019 2
Category Size and Definition
Market Dynamics
Consumer Insights
Marketing Tools
What is the Macro Category Perspective
What are the main market dynamics?
What are the Consumer Insights?
2
Category size and definitionMarket Dynamics
10-3-2019 4
10-3-2019 5
Source – SWV 2018
Total lens
business
10,036 bio €
(+2,9% CAGR 2011-2017)
constant exchange rate
used
Single Vision
3,578 bio €
(+1,1% CAGR 2011-2017)
PAL
5,669 bio €
(+6,1% CAGR 2011-2017)
Bifocal
0,789 bio €
(-5,6% CAGR 2011-2017)
• A total of 67 countries
representing 94,9% of the
world GDP were researched
in detail for the 2018 study.
• The 67 countries researched
made up 79.3% of the total
population of the world.
• The point of measurement
was the number of ophtalmic
lenses sold to optical
retailers.
• An optical outlet is defined as
a shop where a sales person
sells prescription eyewear.
10-3-2019 6
• Merket is slowing down in both volume and value. Main reasons:
• Low rate volume growth in the main optical markets of EU, no growth in USA,
low growth in Brazil and decline in Russia. Countries as Turkey (+5% per year)
and India (+3% per year) were not able to balance out the low growth.
• SV prices are not increasing or showing low level of increases in countries
where the currency was depreciating against US dollar. Another factor affecting
value growth was the decline of conventional progressives.
• In terms of material, mineral continues to decline while Trivex is growing in USA.
Polycarbonates volumes are flat.
• 1,5 index is the largest sub-category and grew at 1,4%
• Photocromic continue to grow at 4,4% volume rate in 2015-2017. Penetration is now
at 11,9%.
• 65% of the lenses are now anti-reflection coated.
Source – SWV 2018
10-3-2019 7
Eyeglass lens business is expected to grow adding 0,5 Bill. pieces in 2025.
Source – SWV and internal estimation
10-3-2019 8
10-3-2019 9
HOYA stands at the #2 position in the industry and in addition to organic growth has
expanded its share of the market throught M&A initiatives, including the 2013
acquisition of SEIKO’s eyeglass lens unit and US based Performance Optics, LLC
in 2017.
Essilor will expand
its business after the
merge with Luxottica
becoming the
dominant player in
the market
10-3-2019 10
20171° 3D tailored
eyewear
10-3-2019 11
Consumer InsightsHOYA innovation plan
10-3-2019 13
10-3-2019 14
AGING POPULATION AND
SENIOR SPENDING
POWER
ONLINE PRESENCE WILL
CONTINUE TO GROWSMARTER AND EASIER
SHOPPER EXPERIENCE
INCREASING DEMAND
OF UV PROTECTION
NEVER STOP DIGITAL
TOOLS USAGE
GROWTH OF MYOPIA
AMONG YOUNGEST
10-3-2019 15
People are living for much longer and want to remain active, contribute to society
and maintain an ageless attitude toward life. Almost every country in the world is
showing growth in the number and proportion of older people relative to the
general population.
Overall, later lifers are in better financial shapes than the rest of the population,
boasting the highest spending power among all age groups.
10-3-2019 16
Source – GFK 2018
10-3-2019 17
Source – GFK 2018
10-3-2019 18
Consumers will enjoy access to experience rich store offerings a huge of choice
of product and offering add-on such as customization and personalization.
10-3-2019 19
• The effect of UVR depends on:
- The concentration of atmospheric
ozone
- Geographic location
- Altitude
- Time of the day and seasons
- Weather: clouds, dust, smog
- Reflection:
➔ Snow – reflects up to 85%
➔ Water – reflects up to 100 %
➔ Dry sand or concrete –
reflects up to 25%
➔ Grass – reflects up to 3%
- Current illness or medications can
cause UV sensitivity
Source – The vision council
10-3-2019 20
Source – BAIN & Company
Taking a Break
Doesn’t Always Mean
Taking a Break From
Screens
For many, “breaks” are spent on
digital devices checking social
media, texting a friend, or
watching the latest viral video.
TWO-THIRDS OF OUR
PARTICIPANTS
DID NOT TAKE A BREAK FROM
THEIR SCREENS AT ANY MOMENT
FOR LONGER THAN 1 MINUTE.
Laptop and phone image (scott has this)
https://www.pexels.com/photo/adult-
beverage-cappuccino-chill-377909/
https://www.pexels.com/photo/man-holds-
digital-tablet-in-his-hands-6363/
Source – Qual research HOYA US 2017
10-3-2019 22
The prevalence of myopia is especially high reaching 80% in Asian Urban regions
and there is also an increasing trend among Caucasian countries. If the prevaence
continues to increase, it is predicted that by 2015 half of the world’s population will be
myopic. High myopia has long term retinal and ocular health consequences that
affect quality of life and is now considered a global public health issue.
10-3-2019 23
AGING POPULATION AND
SENIOR SPENDING
POWER
ONLINE PRESENCE WILL
CONTINUE TO GROWSMARTER AND EASIER
SHOPPER EXPERIENCE
INCREASING DEMAND
OF UV PROTECTION
INCREASED USAGE OF
DIGITAL TOOLS
GROWTH OF MYOPIA
AMONG YOUNGEST
I-GUIDE VISUREAL MASTER
NEW SVSUN RX
10-3-2019 24
10-3-2019 25
Relaxing our eyes in a digital world
Proposition:
Sync III enhanced single vision lenses are specifically
designed for people between 13-45 years old who spend
2+ hours a day looking at screens or any near task, and/or
suffer from digital eye strain.
Sync III lenses have the distance power for everyday use
and a 'boost zone' at the bottom of the lens. The boost zone
slightly increases lens power, which helps to relax the eye
muscles and focus more easily, relieving eye strain and
enhancing visual comfort during prolonged up-close
activities in a digital world.
According to recent study, the severity of eye strain
symptoms reduced in 84% of the cases2 after wearing
Hoya accommodative support lenses. 94.7% of wearers
said to be satisfied with Hoya accommodative support
lenses1
Our eyes are not made for screens. Sync III lenses are.
1Gosling T. Helping relieve new visual demands. Optician. 06/2017, vol. 253, no. 6605, p. 23-242 Ang C., Dinevski D., Vlasak N., Kok A. Taking the strain. Optician. 05/2017, vol. 253, no. 6600, p. 25-28
10-3-2019 26
• Optician Magazine
• Eyes
• Optometry Today
• Primary Health Net
• Vision Now (buying group)
Dr. Thomas Gosling: Key Opinion Leader opinion "The accommodative demands of screen addiction and the new Sync III lenses to rescue"
10-3-2019 27
MyoSmart with D.I.M.S. Technology, a lens for
myopia control in children and youth, developed
in cooperation with our partner, The Hong Kong
Polytechnic University. Wearing defocus
spectacles daily significantly slows myopia
progression and axial elongation in myopic
school children aged 8 to 13, according to a
two-year double-blind randomized clinical
trial in which 160 Chinese myopic children in
Hong Kong participated. Following the trial,
which began in 2014, myopia progression in
children wearing defocus lenses slowed in
average by 59% and axial elongation reduced in
average by 60%. In 21.5 % of the children the
myopia progression halted completely. The
findings provide strong evidence that defocus
lenses are effective in reducing myopia
progression.
Marketing tools ECP comms and aids , consumer
10-3-2019 29
EYE CATCHING
CAMPAIGN
VISUALS
SPECIFIC
TRAINING
COMPELLING
SALES AID &
ECP SELLING
TOOLS
10-3-2019 30
10-3-2019 31
Hoya ECP Tools - assist in decision
making process