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FY 2013-16 OBJECTIVE: What is Winning In close partnership with the MS Network, strengthen our leadership in sustainable community revitalization by advancing investments in historic downtowns and neighborhood commercial districts, delivering improved resources and recognition to member communities, and creating a more engaged and growing Network. STRATEGIES: (Captain) How we will Win 1.Strengthen & Broaden Our Leadership Establish NMSC as the leading national advocate for Main Street revitalization by increasing our visibility and communication with external audiences and within the MS Network. Ensure continuous two-way communications between NMSC, the Network and the broader community revitalization movement. Celebrate programs and places. and improve our publications. 2.Deliver Superior Programs Attain deeper understanding of what member communities the MS Network and the broader community development industry need for success, build a far more user friendly, research driven, innovative and responsive toolbox, and enhance the value of technical assistance, publications, conferences and trainings. 3.Build Tomorrows Network Building from our base, reach and cultivate new and more diverse members, align more proactively with strategic partners, connect our work better to the larger community revitalization industry, and build a technology platform to better connect all this efficiently. 4. Create A Sustainable Business Model Build a five year business plan to better match our resources and strategic aspirations; substantially increase and diversify funding sources. 5. Achieve Organizational Excellence Ensure that people, structures, systems and facilities are in place to support our ambitious growth vision. National Main Street Center One Page Strategic Plan DRAFT FY2014-2016 Updated: 12/16/2013 CONFIDENTIAL One Page Solutions LLC Copyright 2004-13 Format Only GOALS: Ending 6/30Ending FY13FY14FY15FY16 Coordinating Programs Designated Programs Accredited Programs Std Members Allied Members Mngr Retention Reinvest Ratio Found. Support Corp Support Twitter Followers FB Likes Conferences Spoken at # people at MS speaking events Solution Center Hits Our Mission: Inspire and enable leaders to build strong communities through investments in their historic and distinctive downtowns. 2013-14 PLANS: 1a)Develop a long-term two-way communications and marketing plan 1b) Offer GAMSA in 2014; explore potential of new awards 1c) Complete re-branding analysis/feasibility assessment 1d) Promote NMSC at high profile venues 2a) Complete Needs assessment, review & refresh the 4 Point Approach and 10 Criteria and 8 Principles. 2b) Deliver high quality field services. 2c) Deliver networking and training opportunities at the 2014 Detroit Conference 2d) Implement America Saves! program 2e) Implement new reinvestment statistics data processes 3a) Reinforce offerings to existing members 3b) Design an enhanced technology platform to support communications/programs 3c)Cultivate one or two national partnerships 3d)Identify and develop compelling offerings for new members 4a) Build a balanced operating pro forma for NMSC, with emphasis on membership offerings, field services, conferences/training 4b) Raise $200,000 in financial support in FY 14 from individual, corporate and foundation sources 5a) Fill critical staffing positions 5b)Implement network request tracking system 5c) Secure adequate space for Chicago HQ 5d) Offer at least two in-person team meetings 5e) Implement enhanced accounting, reporting & mgmt tools