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Social Media Optimizationby
Importance of Social MediaSocial media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting your personal brand and help spread word-of-mouth about our books.
Importance of Social MediaDeveloping a personal brand takes time, but the good news is that the tools are free and you already have the expertise in your field. Social media now allows you to share your knowledge and build a following. Once you "know” your readers you'll have a lot more control over your career and will be able to promote not just your books but also your apps, conferences, videos, webinars, websites and more. Your personal brand will make you more valuable to your publisher and agent as well.
Do I need to be on Facebook? Quick answer is yes. Facebook has 500 million users worldwide. Together they are creating a community of savvy consumers, connecting with friends, family, co-workers and acquaintances to share advice, information and yes, recommendations. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month. People on Facebook read books and tell their friends and colleagues about books. Engaging on Facebook also allows you to be closer to your fans and prospective readers.
If you are hesitant to join Twitter, you are not alone. However, we want to encourage you to give it a shot. People on Twitter are very generous with their time and knowledge. Yes, you will spend time on Twitter that you already don't have, but you will also learn things that will make you more valuable, smarter and "in the know.” You can use Twitter to provide links to your blog posts, media events and reviews. The best advice is to spend time just observing and seeing what others are doing before posting much yourself. There are people you already know and now you can follow them on Twitter.
Some interesting facts• 27% of total U.S. internet time is spent on social networking sites• 15% of total U.S. mobile internet time is spent on social networking sites• Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC• Social media lead conversion rates are 13% higher than the average lead conversion rate• 21% of marketers say that social media has become more important to their company over the past six months• 74% of all marketers say Facebook is important to their lead generation strategies• Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day. (Source: HubSpot) Tweet this stat!• 52% of all marketers have found a customer via Facebook in 2013. On Facebook, brand posts get half of their reach within 30 minutes of being posted.
• 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users• 43% of all marketers have found a customer via LinkedIn in 2013• 36% of all marketers have found a customer via Twitter in 2013• HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month• 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population• 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour• Women are more likely than men to regularly check out a brand's social page (48% vs. 43%)• 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012
Some interesting facts
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