futuro del marketing - big data
DESCRIPTION
Presentación realizada en el #MarketingDay 2014 por Daniel Falcón - Director de Neo Consulting.TRANSCRIPT
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El futuro del marketing: Big Data Daniel Falcón @danielfalcon
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¿futuro?
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Entender el futuro no requiere de magia
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Analytics no es sólo números, es sobre todo entender de estrategia y negocios
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Tweets #MarketingDay
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Analytics es entender la realidad: pasado, presente y futuro
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@danielfalcon
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Me gusta investigar el futuro porque siempre me lleva a redescubrir el pasado y a valorar más el presente
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Pasado Presente Futuro
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All of this has happened before and will happen again Battlestar Galactica
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A Collector card from 1929 Credit: Museum für Kommunikation, Bern
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Presente Pasado Futuro
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02 ideas importantes
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The Future is already here, but it´s just not evenly distributed William Gibson
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Everything that’s already in the world when you’re born is just normal; anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it; anything that gets invented after you’re thirty is against the natural order of things and the beginning of the end of civilisation as we know Douglas Adams
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Mobile
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Banksy - Lovers
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Edición: Time - Sept. 22 2014
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Las oportunidades más importantes de crecimiento se dan en Mobile
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Mobile nos permite estar en contacto con los consumidores de una forma más cercana y personal
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Antes de comprar
En tránsito
En el lugar
Selección
Compra
Post Compra
Mobile Influence
Oportunidades de contacto
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Futuro Labs - Estudios sobre los millennials
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Wearable
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Experimentar es lo primero
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Google Glass para la investigación: Auditoria de presencia de marca
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Experiencia integrada
online
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Big Data
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Digital no es suficiente para explicar los resultados
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Cuando algo es gratis en Internet nosotros somos el producto
Revisar: www.google.com/dashboard
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Cuando algo es gratis en Internet nosotros somos el producto
Revisar: www.wolframalpha.com/facebook
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Predictive Analytics
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Predecir lo que las personas van a comprar haciendo test y análisis
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El Gobierno de Colombia utiliza Google Trends para brindar información económica
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Netflix
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Visualización
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Visualización es un punto primordial ahora que hay más información y menos tiempo
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http://www.influenxia.com/blog/
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Acuerdos estratégicos: Generación de paneles y desarrollo de bases de datos
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Personalización
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¿Por qué tendría que ver la misma página que todos?
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Nuevos perfiles en el equipo: Millennnials Ciencias de la computación y UX
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Futuro Pasado Futuro
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Personalización con reconocimiento biométrico
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Más sofisticación
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El smartphone será el control remoto de nuestras vidas
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Virtual Reality
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Todo será smart = tracking completo del proceso de decisión de compra
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Big data nos permitirá predecir aún más el comportamiento humano
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Robots / IA
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El reto:
Estar preparados para todos los cambios que seguirán viniendo
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La oportunidad:
En Internet disponemos de más información de la que requerimos
Pocos la convierten en conocimiento
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Innovate or Die
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En búsqueda de curiosos y creativos con la información [email protected]
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Gracias @danielfalcon