futurizer brochure
DESCRIPTION
last brochureTRANSCRIPT
Coming up 31 of march
We are a team of 8 entrepreneurs from Spain who have already cre-ated two companies. Nowadays we are part of the entrepreneurship unit of Mondragon University, one of the 120 companies of MONDRAGON Corporation. We follow the Tiimi-akatemia (Finland) learning method, one of the most modern and effec-tive learning methods in Europe.
FUTURIZER SHANGHAI is an event that develops the products and ser-vices for the companies to answer the needs of the future. This event has been created for companies that want to know how to define the strategy for the future in China. We are going to mix more than 200 young talents from all nationalities, companies and universities that we can.
200 young talents work together for designing the products and services of the future, for the best companies of the present.
China is the present, not only the fu-ture. Everyone says that China is dif-ferent, but here we are. Everyone is here, China is waking up, becom-ing the first of the world. There is a lot to be done and we want to put our personal small contribution to support this growing and make it stronger. Co-creating the event with Chinese people so they design-ing it for themselves; not a foreigner event for Chinese. Who knows bet-ter what they want but locals?
“Tomorrow’s leaders start building the future today”
It was a cross up between different degree students where they develop new business ideas around sports training and health. The event was promoted by an initiative called Kimu Berri, a program that promotes entre-preneurship among the youngsters of the Debagoiena valley.The event was promoted by some different companies and organizations: Debagoiena city hall , R&D centrums and companies from MONDRAGON Corporation, Mon-dragon Univertsity of Business, Education and Engineering, Saiolan Innovation Centre and Athlon S.Coop Company. They made innovative exercises for design-ing new business models for the compa-nies. Individual brain storming, super hero and brainsketching exercises, 3D prototyp-ing...
Why Futurizer? We fully believe that the future is now and the leading organizations of the future need to start today building that future.
Why with your organization? We fully believe that the organizations of the future, need to start today leading the change. They start building the Future today.
Why with Universities? We believe that students are not the future anymore, they are the pre-sent and they have to lead the change.
Why in Shanghai? China is not the future any-more. China is the present.
How? Creating an environment where leading companies build their future (they futurize) with university students creating the services and products of tomorrow.
What? An event in one of the most inspirational spaces of Shanghai with 200 students futur-izing for the biggest companies new futurist product and services.
9:30 WELCOME TO THE JUNGLE :sepa-rate them in teams.
9:45 INTRODUCTION. Present what are the objectives of the event.
10:00 FIRST CRAZY IDEA GENERATION
10:30 IDEA DEVELOPMENT.
12:00 3 PROPOSAL (1H) : (tittle/pattern/short explanation/added value)
13:00 LUNCH DIALOGUE
13:30 Customer Journey Map
13:45 Service Prototype: Prototipate in 3D made with “Play-doo”
14:45 Business Model Canvas ( give back the results ) template x20
15:45 Preparation of the presentations
16:30 PRESENTATIONS : All groups they will have 3 minutes to sell their ideas to the oth-ers. Free format
17:20 WINNERS ANNOUNCEMENT AND CLOSING.
Companies have to start to produce and design services locally.
“China is the biggest market of world, that’s why we want to be more Chinese than Chinese companies”, Rovio.
Do you really only want to produce and buy in China?
Looking at the new trend of the companies in China, there is a need of people with a bunch of new skills to lead. This new skills, in order to create new products and services adapted to the Chinese market, are based on tools for creativity. This companies and new skills need talents who know how to guide the process-es of service design and how to lead entrepreneurial teams. That is why they need to be in touch with universities, where this new talent comes from. Over it all, there is a need of the “to be more Chinese than the Chinese” philosophy, that is why empowering the processes starting local is the way to be followed.
Do you have the skills to produce, buy and then sell in China?
Being positioned as a company that innovates in its products and services, is not only a fashion trend, it so lead the market towards the future. Societe evolute really fast, and the Chinese society is going even faster, so the ability of creating new products and services that will suit the market of the future is the only way to become a leader.
WHAT IS TEAM ACADEMY?Team Academy that in Finland is called Tiimi Akatemia is a special unit for Entrepreneur-ship in Jyväskylä University of Applied Sciences. It was founded in 1993 by Mr. Johannes Partanen.
LEARNING PROCESThe basic elements are learning by doing, dialogue and team learning. According to that, the learning takes place in real life with real people and real businesses. The situation to-day is that there are 120 young entrepreneurs in 10 different team companies.
WHAT’S THE DIFFERENCE BETWEEN TEAM ACADEMY AND TRADITIONAL SCHOOL?No students, but team entrepreneurs.No class rooms, but open plan office.No teaching, but learning.No teachers, but coaches.No simulations, but real business.No control, but self-organizing.
VALUESHuman relations.Team entrepreneurship.Learning by doing.Continuous experiments and creating new innovations.Travelling.
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This book was written by Tom Kelley, the General Manager of IDEO, the World’s leading design firm, and it presents us 10 important behaviours to become inovator in all senses.It says that is not good to be just one of these faces, and each of us has to develop different skills by using them in different moments. These are the faces:
The Anthropologist: the one that gets new ideas base don observationThe Experimenter: his day by day is based on testing and retesting potential scenarios to make ideas tangible. The importance of proto-types.The Cross-Pollinator: he draws associations and connections between seemingly unrelated ideas or concepts to break new ground. The Hurdler: he always is willing to develop new ideas andi t does not matter what he has to do to get the goal. When confronted with a challenge, the Hurdler gracefully sidesteps the obstacle while maintaining a quiet, positive determination. The Collaborator: He is the person who truly values the team over the individual. The Director has an acute understanding of the bigger picture, with a firm grasp on the pulse of their organization. The Experience Architect He is relentlessly focused on creating remarkable individual experiences. Everything has to be a experience. The Set Designer: he says that you have to get inspired by your enviroment or workspace.The Storyteller: everything is a story, what happens outsider the company, what you have to tell to your customers, your day by day…and that is what you have to transmit. The Caregiver is the foundation of human-powered innovation. Through empathy, they work to understand each individual customer and create a relationship.
This is a book by Alexander Osterwalder & Yves Pigneur that has us motivated, so we are going to apply in to develop this project.
We are creating the project in an open way, our goal is to involve different agents and co-create in order to give the opportunity to more people to take part and enjoy the experience and also empowering and improve the value proposition.
In the introduction to the chapter "open business model" is defined the way we want to work like in this project.
“OPEN BUSINESS MODEL can be used to create and capture value through the systematic collaboration with external partners.
This can be done -from outside to inside- using ideas or assets that are not in the business, it can also be done-from inside to outside- providing to third parts ideas or incomes that they are not using in the companies yet.”
