1. + Packaging TOTAL IDENTITYWhat does online have to do with packaging12012 Total Active Media Martijn Arts

2. TOTAL ACTIVE MEDIAPower of Packaging Martijn Arts @arts118 3. TOTAL IDENTITY Activities Positioning Proling Founded 1963 TOTAL DESIGN 2000 changed name TOTAL IDENTITY TOTAL ACTIVE MEDIAGroup TOTAL IDENTITY TOTAL PUBLIC TOTAL ACTIVE MEDIA ALLCOMMUNICATION SOFTWARE No staff 85Areas Consultancy Design Packaging Publishing Interaction PR Campaign Network partners CDR Gramma WirDesign Vermeulen Locations Amsterdam Antwerp Berlin Braunschweig Den Haag Landgraaf Seoul 4. TOTAL ACTIVE MEDIA Activities Design Realisation Communication Ambition Mapping Mixing Moving people Founded 1996 ZaPPWeRK TOTAL ACTIVE MEDIA2007 changed name TOTAL ACTIVE MEDIA No staff 18 5. MARTIJN ARTS Details Lives in Amsterdam Born in 1973 MsC Delft Tech. University marts@totalactivemedia.nl Total Active Media Founder (1996) Managing director TOTAL ACTIVE MEDIATotal Identity Shareholder Board of directors Social networks LinkedIn: martijnarts Twitter: @arts118 6. TOTAL ACTIVE MEDIAwhy am I here ? I am an online guy... 7. STERREICHISCHE POST AG TOTAL ACTIVE MEDIA15.500 m2 10.000 per hour 170.000 a day (max) 40% is bought via web 20.000 from Amazon (max) 8. TOTAL ACTIVE MEDIAWEB 1.0, 2.0, 3,0, 9. TOTAL ACTIVE MEDIAWebWeb 1.0 1997 - 2007Everybody's rst time Internet seen as antisocial Internet as speciality Use only on workstation 10. TOTAL ACTIVE MEDIAWebWeb 2.0 2007 - 2010Hype or marketing term User generated content Social-networks ourish Different places and moments 11. TOTAL ACTIVE MEDIAWebWeb 3.0 2010 - 2012People are part of the web More seamless & interoperable Open X, -ID, -APIs, -Data, -source Everywhere anytime 12. TOTAL ACTIVE MEDIAWebWeb 4.0 2013 - ...Web integrates in real world Technology is becoming invisible Everything is touchable 13. TOTAL ACTIVE MEDIAWhat about Packaging...? 14. TOTAL ACTIVE MEDIAWhat ispackage design is... sales & promotions 15. TOTAL ACTIVE MEDIAWhat ispackage design is... containing contents 16. TOTAL ACTIVE MEDIAWhat ispackage design is... intelligent design 17. TOTAL ACTIVE MEDIAWhat ispackage design is... information design 18. TOTAL ACTIVE MEDIAWhat ispackage design is... helping people understand 19. TOTAL ACTIVE MEDIAWhat ispackage design is... helping people out 20. TOTAL ACTIVE MEDIAWhat ispackage design is... imagination 21. TOTAL ACTIVE MEDIAWhat ispackaging design is... (bar-) coding products 22. TOTAL ACTIVE MEDIAWhat ispackaging design is... protecting products 23. TOTAL ACTIVE MEDIAWhat ispackage design could mean... fun, art and entertainment 24. TOTAL ACTIVE MEDIAWhat ispackage design could mean... social bonding & making friends 25. TOTAL ACTIVE MEDIAWhat ispackage design could mean... identity 26. TOTAL ACTIVE MEDIAWhat ispackage design could mean... high-tech 27. TOTAL ACTIVE MEDIAbut is this new ? 28. TOTAL ACTIVE MEDIATrends in Packaging... 29. TOTAL ACTIVE MEDIATrendsLogistical trendsWeight reduction Stronger packaging http://www.ecolean.com/ 30. TOTAL ACTIVE MEDIATrendsContaining trendsImproved temperature stability Improved protection against ... Container that checks content! http://earth911.com/news/2010/03/19/future-packaging-could-actually-think-for-itself/ 31. TOTAL ACTIVE MEDIATrendsEnvironmental trendsSustainable packaging Cradle to cradle Biodegradable packaging http://www.earthshell.com/ 32. TOTAL ACTIVE MEDIATrendsGraphical trendsTypography Simple graphics Retro-interpretation http://www.xymara.com/index/designerscorner/Spotlight/12806/Packaging-Trends.htm 33. TOTAL ACTIVE MEDIATrendsMarketing trendsGuerrilla Infographics Unboxing (movies) 34. TOTAL ACTIVE MEDIAbut is this me ? 35. TOTAL ACTIVE MEDIATechTrends in Packaging... 36. TOTAL ACTIVE MEDIATechLogistics and coding: RF-ID, QRcode, HCCB, barcodes... 37. TOTAL ACTIVE MEDIATechCommunity and word-of-mouth: Social media packaging http://www.psfk.com/2009/07/perriers-social-media-packaging.html 38. TOTAL ACTIVE MEDIATech(multi) Sensory sales: Passive, active and intelligent packaging http://www.packagingconsultancy.com/food-packaging.html 39. TOTAL ACTIVE MEDIATechMobile rst: Everything can be done and detected by iPhone 40. TOTAL ACTIVE MEDIATechDetection and sensors: Electronically conductive ink http://www.xymara.com/index/news/TechnicalNews/5009/ciba_xymara_electra.htm en http://www.packaging-gateway.com/news/news1817.html 41. TOTAL ACTIVE MEDIATechInformative: Augmented Reality (AR) 42. TOTAL ACTIVE MEDIATechPersonalization: Printing on Demand (PoD) 43. TOTAL ACTIVE MEDIATechEcomagination: Think different! 44. TOTAL ACTIVE MEDIAthis is me! so more on this... 45. TOTAL ACTIVE MEDIAvideos... 46. TOTAL IDENTITYhttp://www.youtube.com/watch?v=7tzB4a1AyJoUnboxing 47. TOTAL IDENTITYhttp://www.youtube.com/watch?v=eob532iEpqkRF-ID 48. TOTAL IDENTITYhttp://www.youtube.com/watch?v=tpuv1hAUaOUPrinted electronics 49. TOTAL IDENTITYhttp://www.youtube.com/watch?v=_S_CekfLcugAugmented reality 50. TOTAL IDENTITYhttp://www.youtube.com/watch?v=deUDtw_GHewGamication 51. TOTAL IDENTITYhttp://www.youtube.com/watch?v=gQBjJjpkjl0Multipurpose 52. TOTAL ACTIVE MEDIASummary 53. TechTrends TOTAL ACTIVE MEDIALogistics and coding Community and word-of-mouth (multi) Sensory sales Detection and sensors Informative Personalization Ecomagination 54. TechTrends TOTAL ACTIVE MEDIALogistics Community (multi) Sensory Detection Informative Personalization EcomaginationRF-ID: tagging the real world Mobile devices: Scanning everywhere e-Ink: updateable paper Sensors: Everything senses everything Augmented reality: enriching reality PoD: mass customization Minimal: classic becomes future 55. Future? TOTAL ACTIVE MEDIALogistics Community (multi) Sensory Detection Informative Personalization Ecomaginationself regulation emerging mass markets creating an experience improving the contents educational maximizing margin new life 56. TOTAL ACTIVE MEDIAso now I know this... whats next? 57. TOTAL ACTIVE MEDIAtake care of the ingle-parcel s consumer 58. TOTAL ACTIVE MEDIA 59. TOTAL ACTIVE MEDIAPower of Packaging Martijn Arts @arts118 60. TOTAL IDENTITYTnx 602012 Total Active Media Martijn Arts