futurecruise: trends and innovations in the cruise and ferry business

FutureCruise Exploring the trends and innovations

in the cruise and ferry business

Email: [email protected] Website: www.theGeniusWorks.com Book: www.Gamechangers.pro Twitter: @geniusworks

Future Drivers

2

Volatile Uncertain

Complex Ambiguous

+genius

Vibrant Unreal Crazy Astounding

Worldchanging decade

2010 Pop 6.9Bn GDP $63T

G7

2020 Pop 7.7Bn GDP $90T

E7

Worldchanging decade

2010 Pop 6.9Bn GDP $63T

G7

2020 Pop 7.7Bn GDP $90T

E7

Middle

Urban

Travel

Carbon

Worldchanging Growth

Guiyang Circle

Guiyang China

106.6 E, 26.6 N 4100km radius

Most of the world lives here

East Small

West Big

+genius

Profit Volume

Imagination Capability

+genius

Collaborative Independent Disrupting Evolving

Customer Pull

Relevance

Business Push

Average

+genius

Exponential change

Intelligent everything

Every second

Every minute

The 99 cent business model

Winning in a digital world

The $900 business model

Digitally enabled real world

Speedboats beat

fast and focused

supertankers

We live in a time of awesomeness

Think different

Can you see the man?

Intelligence + Imagination

25

Trends and Innovations

Global

East

Women

Ageing

Urban

Digital

Intelligent

Resources

Uncertainty

Global trends

The Future Travel Map

Global We

East Participation

Women Wellbeing

Ageing Exclusive

Urban Adventure

Digital Connected

Intelligent Solutions

Resources Responsible

Uncertainty Certainty

Global trends

Consumer trends


Consumers are not average

They all want something more

More about attitude

Young and older

Changing attitudes

Whats App

TechShop

Harley Davidson

Starbucks R

Global We Collaborate

East Participation Subscribe

Women Wellbeing Design

Ageing Exclusive Relevance

Urban Adventure Virtual

Digital Connected Mobile

Intelligent Solutions Predictive

Resources Responsible Sustainable

Uncertainty Certainty Simplicity

Global trends

Consumer trends

Business trends


Alibaba

es

1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight

1. Amazon 2. Aussie Farmers 3. Etsy 4. Fab 5. Greenbox 6. Le Pain Q 7. Positive Luxury 8. Trader Joes 9. ZaoZao 10. Zilok

1. Apple 2. Beautyin 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova

1. Alibaba 2. ARM 3. Bharti Airtel 4. Giff Gaff 5. Google X 6. Rackspace 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi

1. Aeromobil 2. Air Asia 3. AirBNB 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars

1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla

1. Aeroshots 2. Gram-Danone 3. Graze 4. Isis Organic 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri

1. Ashmei 2. Beats 3. Desigual 4. Gilan 5. Indetix 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Toms

1. Alior Sync 2. La Caixa 3. Fidor 4. First National 5. Itan Unibanco 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha

1. Al Jazeera 2. Coursera 3. Future 4. Pixar 5. Pledge Music 6. Red Bull 7. Rovio 8. Spotify 9. Ushahida 10. Wordpress

futureproduct futurefashion futurefood futurestore

futurehealth futuretech futuremakers futurebank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

futuremedia

1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator

1. FC Barcelona 2. Bitcoin 3. Bhutan 4. The Elders 5. Lovemarks 6. Oregon Project 7. ParkRun 8. WWF 9. Zoe Suggs 10. You

futureservice futurebrands

Peter Fisk 2014 [email protected]

www.Gamechangers.pro The book includes 100 case studies of brands, large and small, from across the world who are shaking

up their markets, as voted for by industry leaders in each sector. More at www.Gamechangers.pro

Change

Why enabling

Change the game

collaborative

intelligent

audacious

networked

audacious

Google X 23 and Me

Syngenta Tesla Motors

Amazon

Fidor Bank

Scanadu

Intuitive Surgical

intelligent

Airbnb Nike+

Lego

Threadless

collaborative

Li and Fung

Tencent

Alibaba 3DHubs

networked

Disney Moven

Epocrates

Safaricom

Change

Why enabling

Global We Collaborate Multi-vacation

East Participation Subscribe Asian

Women Wellbeing Design Boutique

Ageing Exclusive Relevance Older

Urban Adventure Virtual Solo

Digital Connected Mobile Integrated

Intelligent Solutions Predictive Personal

Resources Responsible Sustainable Localness

Uncertainty Certainty Simplicity Segmented

Global trends

Consumer trends

Business trends

Travel trends


Fast-changing leaders

Zipcars

Tripadvisor

Apple Passbook

KLM Meet & Seat

Delta Innovation Class

Citizen M

Airbnb

Airbnb

Airbnb

Kabina Hotels

69

Cruises and ferries

Global We Collaborate Multi-vacation Short-breaks

East Participation Subscribe Asian Aspirational

Women Wellbeing Design Boutique Healthy

Ageing Exclusive Relevance Older Special shows

Urban Adventure Virtual Solo Celebrations

Digital Connected Mobile Integrated In control

Intelligent Solutions Predictive Personal Immersive

Resources Responsible Sustainable Localness Giving back

Uncertainty Certainty Simplicity Segmented Modular

Global trends

Consumer trends

Business trends

Travel trends

Cruise trends


Disney MyMagic

Segmented spaces

Local, healthy, authentic

Ingredient branding

Modular pricing

Lark at Westin

Timely and topical

New and exclusive

Active and extreme

Gift Experiences

Make more time

Explorer Cruises

Be the Baltics

85

Big ship, small boats

Global We Collaborate Multi-vacation Short-breaks Smart

East Participation Subscribe Asian Aspirational Cheapnchic

Women Wellbeing Design Boutique Healthy Spa clean

Ageing Exclusive Relevance Older Special shows Always on

Urban Adventure Virtual Solo Celebrations Multi-retail

Digital Connected Mobile Integrated In control Global access

Intelligent Solutions Predictive Personal Immersive Fastneasy

Resources Responsible Sustainable Localness Giving back Good food

Uncertainty Certainty Simplicity Segmented Modular My offers

Global trends

Consumer trends

Business trends

Travel trends

Cruise trends

Ferry trends


Making it Happen

87

Cinnamon

Volume of innovation efforts Last 10 years

Business model

Finance Networking

Channel

Delivery Brand

Customer experience

Core process

Process Enabling process

Product performance

Offering Product system

Service

Where most innovation happens

Peter Fisk 2015

Business model

Finance Networking

Channel

Delivery Brand

Customer experience

Core process

Process Enabling process

Product performance

Offering Product system

Service

Cumulative value creation Last 10 years

Where innovation has most impact

Peter Fisk 2015

Put the customer first

Look beyond the average

Resolve the paradoxes

Learn from other places

Have a bigger vision

Be a bit different

Transport

Tallink

Travel

Retail

Hospitality

Destination

Wellbeing Education

Entertain

Global We Collaborate Multi-vacation Short-breaks Smart

East Participation Subscribe Asian Aspirational Cheapnchic

Women Wellbeing Design Boutique Healthy Spa clean

Ageing Exclusive Relevance Older Special shows Always on

Urban Adventure Virtual Solo Celebrations Multi-retail

Digital Connected Mobile Integrated In control Global access

Intelligent Solutions Predictive Personal Immersive Fastneasy

Resources Responsible Sustainable Localness Giving back Good food

Uncertainty Certainty Simplicity Segmented Modular My offers

Global trends

Consumer trends

Business trends

Travel trends

Cruise trends

Ferry trends


Be bold Be brave

Be brilliant

Email: [email protected] Website: www.theGeniusWorks.com Book: www.Gamechangers.pro Twitter: @geniusworks