TRENDS IN TECHNOLOGYFor Small Business © 2013

Bill Eagerwww.beager.com

Bill Eager• Wrote Using the Internet – one of the first

books written about the Internet.

• 12 books about the Internet.

• More than 1 million books sold.

Bill works with small and large business to create and implement online strategies to connect with customers and employees.

This Short Powerpoint…

BIG PICTURE Assess the growth and impact of technology on

society and the workplace.

SNEAK PEAK AT INTERNET APPLICATIONS Evaluate Internet technologies that can drive

organizational change, improve communication and enhance productivity.

BIG PICTURE

Technology Through Time

The greatest value in understanding and predicting the future comes from spotting cultural, demographic, societal, technological and economic shifts early, then translating them into viable business opportunities.

110 Years Ago1903 - Horatio Nelson Jackson• First U.S. cross country trip in a car

• Only 150 miles of paved road in U.S.

• Maximum speed 25 MPH

• No maps

• No AAA

TODAY

The Transportation of People,Products and Now

INFORMATION & MEDIA

Recent Events In Our World That May Create Technology

EVENTS

Terrorism

Energy issues

Aging population

Global economy

TECHNOLOGIES

Airport security

Hybrid automobiles

Botox

Portable computing

Technology and Information as a Product

TIME & SPACEMany technologies focus attention on our desire

to conquer time and space...

Saturn Moon Phoebe – nice picture from 2 billion miles

Virgin Galactic

Isn’t that what e-mail does?

Working Smarter, Living Longer But…

• We can now work 24/7 • We can work at the office, home & on vacation.• Our children are spending a huge amount of time

with technological entertainment (XBOX360) and communication devices (smart phones)

How is technology changing our relationships? How is it impacting our society?

TRENDS & PRACTICAL

APPLICATIONS

For the first time in history we are each becoming mass media...

We not only determine what we get feed by traditional media - we also create the new media we consume!

The Internet Gives Voices To Many Individuals and Groups

Any Person, Organization or Company Can Cost Effectively

– Create a Blog, Facebook Page, Twitter

– Shoot, edit and distribute video– Publish and distribute e-books and mp3s– Have a network of friends around the world

who share content

Number of Facebook

Pages

1BILLION

And Podcastswww.smallbusinesspodcast.com

And Books On Demand

1. Write

2. Upload

3. Publish

4. Distribute through Amazon and other online outlets. Hardcopy and e-books.

Time to Market: 4 weeks

Why It Works

OLD: Broad topics delivered to mass audiences only via major publishers or media outlets. Time to market 1 year.

NEW: Niche topics can sell significant amount of books because the Internet facilitates “narrowcasting.” Time to market 1 month.

Niche Does Sell And Can Help A Business Grow

• Illustrated Dream Dictionary

800,000 copies

• The New Router Handbook

2 million+ copies

• Yoga for Wimps

110,000 copies

WE are creating the new

ideas – the future of business

and society.

And this is just the beginning…social networksviral marketingcloud computinggroupware project managementcontent for portable usersleadership and technology…

Bill Eager www.beager.comLet’s co-create the future