Future Trends Of Search Engine Optimization

Search engine optimization, as we are all familiar with, is a technique used to acquire top rankings in the search results

over the Internet. It helps businesses to generate traffic on their website, and increase sales. Over the past few years,

Internet has become a prominent platform for businesses to showcase their calibre. This has resulted in a fierce

competition to secure top rankings in search results. As a result of this competition, the trends in utilizing the techniques

employed in search engine optimization have also evolved. In the year that went by, mostly, written content was used as

a promotional tool. Let us see what this year has to add to the trends of the SEO techniques and industry on the whole.

Interactive, video-oriented content

While written content still remains a benchmark and a standardized method to advertise a brand, this year will see a

shift towards advertising through videos. This can mainly be attributed to the fact that videos are more engaging,

interactive and offer more flexibility in creativity. According to an article published by Forbes, B2C businesses are

expected to utilize this trend to the maximum.

Smartphone trend

We’re all well aware of how smart phones have taken over our daily lives. This has resulted in a significant reduction in

the time people spend on desktops and television – for that matter, reading. Smartphones allow smart delivery of

content through a stream of applications, enabling better generation of traffic as compared to optimizing content for

desktops or laptops.

Interactive searches

Think of Siri and Cortana. The fact that search engines no longer need to depend on perfectly-phrased keyword searches

has raised concerns among businesses to optimize their websites in line with spoken-language oriented search. This

trend is highly likely to continue and grow.

Social media contribution

The social media will be contributing heavily to search results in Google, as per the article of Forbes. The fact that

exhaustive content takes up more time to read and comprehend has made businesses to switch to engaging methods of

advertising. Indexing of social media content will be done more accurately according to the same article.

Seeing the shift in trends of search engine optimization, you may now be thinking to realign your energies towards

keeping in pace with this change. Written content delivery follows a completely different approach than those explained

above. It is prudent to think of hiring an online marketing agency to help you with making your business known and seen

on the Internet. It is important to induce flexibility in your business owing to these changes. Since SEO companies have

the skill set and manpower to deal with these changes, outsourcing this work to the professionals is a wise thing to do.