savage@totalsavagetech.com http://savagemarketingtech.com

Secrets and Future

Trends of CEOs on

Social Media

Ana Marinovic

61%

Fortune 500 CEOs still not on

social media

3

Top 100 CEOs on Social Media

4

Top 10 CEOs on Social Media?

5

Top 10 CEOs on Social Media?

6

What are the top 10 CEOs on social media

doing?

• Causes they believe in

• Leadership philosophies

• Exciting company stuff

• Customer conversations

• Employee engagement

• Tech & social media

7

What are the top 10 CEOs on social media

doing? Linkedin….

• Linkedin influencer

• Great long & short form

• Collaborating with other influencers

8

Why are CEOs still not on social media?

• Fear of stuffing it up

• Privacy

• There’s no need

• Time

• Not knowing

• Thinking it’s only something fun

Corporate Entrepreneur

Martin Sorrell, WPP

Show Others

Cash

- Something to prove

- Believe in a better way

- Breakthrough opportunities

- Company is their life

Financial Value driver

Richard Pennycook, The Co-Op

Shareholder Value

EPS and deal value

- Shareholder value

- Grasp key value metrics of industry

- Transactions and portfolio disposals

Study

Focus

Measure of Success

Typical Traits

The top 1/3 of Western CEOs work in 6

different ways

Each with their own challenges

Commercial Executor

Terry Leahy, Tesco

Results

Business Metrics

- Driving focus best in their industry

- Relentless focus and attention to detail

Corporate Ambassador

Mark Bolland, Ex M&S

Society

Market Cap

- Global vision for broader societal impact

- Operate at the geo-political level

- Transform industries

People Champion

Angela Ahrendts,

Apple

Right People

Key metrics+ engagement

- Get the right people

- Empower people to do the right thing for customers

- Unblock the culture, environment and system

Global Missionaries

Paul Polman, Unilever

Corporate Mission

Holistic management

measures

- Personal mission to make a significant difference

- Corporate mission: make their company great

Commercial Executor Financial Value driver Corporate Entrepreneur

Corporate Ambassador

People Champion

Global Missionaries

Study Terry Leahy, Tesco

Richard Pennycook, The Co-Op

Martin Sorrell, WPP

Mark Bolland, Ex M&S

Angela Ahrendts, Apple

Paul Polman, Unilever

Focus Results Shareholder Value Show Others Society Right People

Corporate Mission

Are they on social media?

How do you get them engaged on social media?

Which CEOs are likely to use social

media?

SOME SOME

Create metrics to justify ROI

Don’t bother… better to figure it out yourself and just keep them updated

Show them how it will increase their power

Take them on a journey with you

Give them the insights and trends of what’s next

Show them how they can magnify their impact globally

Why do CEOs need to be on

social media?

11

12

Social media and social retail will

combine and will become more

important over time…

13

Company websites and social

media will blend – social media will

affect more buying decisions.

14

New face for customer as people

demand real time.

15

If the CEO is not on social media,

the company is missing a vital

voice. They will lose a vital channel

to talent.

16

Disruption executors: an opportunity

for CEOs to talk to millions of

people but only if they are a top

CEO on social media.

17

How to set up the social CEO for

the future?

18

Short Form

19

Long Form

Video

Upcoming post on Brexit

20

• 90k - 380k followers 6 months

• 2k plus likes on short form

• 750k plus views on long form

• Top 100 Influencer

Case Study – Steve Tappin CEO

Xinfu Host BBC CEO Guru

21

Case Study – Steve Tappin CEO

Xinfu Host BBC CEO Guru

- Have an area of expertise and a key

focus

- Mobile friendly content

- Create a system and post regularly

- Set targets (number of followers)

22

What’s going to happen on social

media next year?

23

Fortune 500 CEOs on social media

will reach 50%, this will be the

tipping point for most CEOs

24

There will be more controversy on

social media as CEOs ”come out”.

25

More use of video both positively

and negatively.

26

CEOs will be showing more of

themselves and their private life.

27

Steve Tappin

Ana Marinovic

@SteveTappin

@Ana1Marinovic

Any questions?

savage@totalsavagetech.com http://savagemarketingtech.com