future

the

in

invest

tABLe Of COntents4 InvestinScouting

8 CivicEngagement

10 Environmental

Stewardship

12 HealthyLiving

14 CommunityOutreach

16 Science,Technology,

Engineering,andMath

18 TheSummitBechtelFamily

NationalScoutReserve

20 Life101

22 TheBSAHasBrandValue

Asoneofthenation’slargestandmosteffective

youthdevelopmentorganizations,wehaveserved

youngmenandwomenformorethan100years.

Togetherwithyourhelp,theBoyScoutsofAmerica

willcontinuetoinspireyoungpeopletomakeethi-

calandmoralchoices,becomeself-reliant,and

takeaprominentroleincivicengagementover

theirlifetimes.Preparetoday.Leadtomorrow.

InScouting’ssecond

century,wearebuilding

theleadersoftomorrow.

Ourexcitingprograms

andadventuresinspirelivesofleadership,character,

andservice.Relevantandadaptive,wearetrusted

advocatesforyouth.Scoutingreflectsandshapes

ournationbyusingprogramsthatareexciting,age-

appropriate,culturallyrelevant,andappealingto

today’syouth.

SupportingScoutingmeansbeingamemberof

aworldwidemovementthatstandsforcertain

valuesandbeliefs.BoyScoutingismorethan

somethingtodo.It’sallaboutbuildingleadersof

strongmoralcharacter.Aswelookforvitalityin

ourcommunities,wemustbewillingtoputforth

thecommitmenttoguaranteethatwedonotlose

ourmostpreciousresource—our children.Wecan

makethemleaders.

Fromelementaryschooltocollegeandeveryage

inbetween,theBoyScoutsofAmericainstills

intelligenceandconfidenceinthosewhomayfind

themselveswithouttheknowledgeortoolstosuc-

cessfullystridetowardapromisingfuture.Aswe

passthetorchofthefuture,itisonlyrightthatwe

providetheskillsnotjusttosucceedbutto

excel.

Today,youngpeoplearefacedwithmanychal-

lenges.Toooften,theyliveinfragilefamilies

anddisintegratingneighborhoods.Programs

oftheBoyScoutsofAmericameetthedevel-

opmentalneedsofyouthinurbansettingsas

diverseasmigrantcommunitiesoftheRioGrande

andthehousingdevelopmentsofWashington,D.C.

Ourprogramsalsofocusontheruralpopulationof

theUnitedStates.Scouting,byemphasizingethics

andmoralvalues,addressesmanyofthesocialcon-

cernsofparentsandyouthinourcountry.Scouting

preparesyouthtobeleaders,toacceptresponsibility,

andtocareaboutprinciplesandcausesbeyondtheir

ownself-interest.Preparetoday.Leadtomorrow.

Weserveyouthages7–20,andateachofourage-

appropriateprogramlevels,weprovidepositive

adultrolemodels.Eachvolunteerbringsaunique

perspective,allofwhichareinvaluableasachild

understandstheycandoanything!Inaworld

wherechildrenlookuptoandaspiretobereality

TVstarsandsportsfigures,providinganadult

invest in sCOuting

It Is vItal.

prepare them to lead tomorrow;

to attract young people and

It Is no longer optIonal

4

mentorwhocaresaboutachild,whoisbasedintheir

community,andwhooftenlookslikeandisfroma

backgroundsimilartothatchildprovidesthemwith

anextraordinaryandaccessiblerolemodeltoaspire

toandidentifywith.Thementorfostersindividual

identity,personalresponsibility,andactivecitizen-

ship,embodyingtheimportanceofcriticalthinking

andstrongcommunicationandhelpingeachchild

understandhowdecisionstodaywillaffectthem

tomorrowandthroughouttheirlives.

Ouradvancementandrecognitionprogramsare

designedtointroduceyoungpeopletolifelongskills,

careers,hobbies,andintereststhathavedrivenmany

intheircareerpathsandotherlifeambitions.They

alsoprovideaframeworkwhereayoungpersoncan

competeagainsttheirownabilitiesandachieveattheir

ownpace.Providingyouthwiththesteppingstonesto

positivelyaffecttheirlivesandthosearoundthemisthe

cornerstoneonwhichtheBoyScoutsofAmericaisbuilt.

Itisnolongeroptionaltoattractyoungpeopleand

preparethemtoleadtomorrow;itisvital.Wecanpre-

parethemtodaysotheycanleadtomorrow,butonly

throughteamworkwithandinvestmentfromcorpo-

rations,foundations,andorganizationscanwecon-

tinuetodosoand,moreimportant,dosoforyoung

peopleofdiverseeconomicandethnicbackgrounds.

Ourobjectiveistohelpthisgenerationofyoung

peopledevelopstrongmoralcharacter,becomeself-

reliant,andbepreparedtolead.Weareasrelevant

andneededtodayaswewere100yearsagoand,with

ongoingsupport,willbeso100yearsfromnow.

we prepare youth today

to lead tomorrow

5

6

7

•FullyhalfofAmerica’syoungadultscan’tfind

OhioorNewYorkonaUnitedStatesmap.

•MoreAmericanscannametheThreeStooges

thanthethreebranchesofgovernment.

•VotingamongAmericansunder30yearsofage

hoversaround50percent—nearly20points

belowtheirparentsandgrandparents.

• Just19percentofhighschoolstudents

volunteeronaregularbasis.

•Youngmenages15to25arelesslikelythan

theirfemalepeerstovolunteer,raisemoneyfor

charity,andjoinpoliticalornonpoliticalgroups.

“We The PeoPle”

“Wethepeople.”ThosewordsfromtheConstitution

encompassallofAmerica’spowerandpromise.Formore

thantwocenturies,Americahasreliedonitscitizens

tobeinformedabouttheirrightsandresponsibilities,

engagedwiththeirgovernment,andinvolvedintheir

communities.Yetsince

WorldWarII,civicengage-

menthasplummetedby

virtuallyeverymeasure.

CiviC engAgement

8

civic en

gagemen

t

That’snotthecaseintheBoyScoutsofAmerica.Scoutswhoearnour

threecitizenshipmeritbadges—morethan8millionannually—attend

townmeetings,contacttheircongressionalrepresentatives,andstudy

worldissuesandcultures.Andmanydomore.Atleast25percentof

service-academycadetsareformerScouts,asaresome40percentof

membersofCongressandnearly60percentofAmerica’sastronauts.

Butboysdon’thavetowaituntiladulthoodtoservetheircountryand

communities.Eachyear,Scoutsprovidemorethan36millionhoursof

communityservice(worthsome$764million),andmostkeepvolunteering

foralifetime.

Still,wewanttodomore.That’swhywe’vedevelopednationwide

serviceopportunitieslikeArrowCorps5,whichmobilizedthousandsof

Scoutsandleaderstocompleteconservationprojectsinnationalforests

acrossAmerica.Andthat’swhywe’relaunchinginnovativeleadership

programstargetingat-riskHispanicyouthandothergroups.

DeepinScouts’DNAliesacommitmenttoleaveplacesbetterthanthey

foundthem,fromthecampsitestheyvisittothecommunitieswhere

theylive.TheBoyScoutsofAmericaiscommittedtogivingScoutsthe

toolstheyneedtomaketheircommunitiesandourcountrybetterthan

ever.America’sfuturedependsonit.

CiviC engagemenT–RelaTed boy sCouT meRiT badges

AmericanBusiness,AmericanCultures,AmericanHeritage,American

Labor,CitizenshipintheCommunity,CitizenshipintheNation,

CitizenshipintheWorld,Communication,CrimePrevention,Disabilities

Awareness,EmergencyPreparedness,FamilyLife,FirstAid,Public

Health,PublicSpeaking,Safety

CiviC engagemenT–RelaTed Cub sCouT belT looPs

Citizenship,Communicating,DisabilitiesAwareness,FamilyTravel,

GoodManners,Heritages,LanguageandCulture

9

envirOnmentAL stewArdship

• Theaverage7-year-oldcanidentify200corporatelogos—

butnotthetreesinhisownbackyard.

• Thepercentageofkidswhoplayoutsidehasdroppedby

50percentsince1997.

• Amere26percentofmotherslettheirchildrenplayoutdoors

daily,inlargepartduetoadults’safetyconcerns.

• Active,nature-basedrecreationhasdropped18to

25percentpercapitasince1981asAmericansshift

towardinactive,video-basedpursuits.

• Childhoodexperiencesinnaturelinkdirectlytoadult

attitudestowardenvironmentalstewardship.

ConseRvaTion/eduCaTion

Iffamiliaritycreatesrespect,whatdoesunfamiliaritybreed?

Canthosewho’vebarelyexperiencednaturerallytopreserve

it?We’llsoonfindoutasagenerationthat’sbeensheltered

fromtheenvironmentgrowsuptofacecomplicated

environmentalproblems.

TheBoyScoutsofAmericastandsreadytohelp.Fromour

earliestdays,wehaveofferededucationandbadgesincon-

servationandforestry,andtodayweaward15meritbadges

relatedtotheenvironment.It’snowonder95percentofmen

whowereScoutsforatleastfiveyearscreditScoutingwith

teachingthemtotakebettercareoftheenvironment.

10

environ

men

tal steward

ship

Ourmemberslearnthoselessonsfarfromtheclassroom.DuringourArrow-

Corps5programin2008,Scoutsspent280,000man-hoursworkinginfive

nationalforestsacrossthecountry.Thateffort—thelargestserviceproject

evertobenefittheU.S.ForestService—hasprovidedaroadmapforlocal

andregionalScoutingefforts.AmongthemisSummitCorps,duringwhich

1,400Scoutsandleadersspent80,000hoursbuildingtrailsnearournew

WestVirginiahigh-adventurebase.

Thatcamp—builtonreclaimedminelands—willbethegreenestcampinour

history,butwe’redoingevenmoretomakeScoutinggreenerthanever.Wehave

enhancedenvironmental-stewardshipcontentacrossourprograms.We’vemade

traininginLeaveNoTraceprinciplesanintegralpartofeveryScouttroopto

ensurethatallScoutsunderstandtheprinciplesofresponsiblelanduse.Andwe’re

reachingbeyondourownmembershiptoensurethat“nochildisleftinside.”

TheBoyScoutsofAmericawasgreenwhengreenwasjustacolor,andwe

alwaysseizeopportunitiestotakecareofoursurroundings.Whilewe’re

proudofourlegacyofenvironmentalstewardship,wewon’tbesatisfieduntil

youngpeopleacrossAmericamovefromapathytoaction,embracingtheir

responsibilitytotreadlightlyontheearthandworkmightilytopreserveit.

enviRonmenT-RelaTed boy sCouT meRiT badges

Astronomy,BirdStudy,Energy,Environmental

Science,FishandWildlifeManagement,

Forestry,Geology,InsectStudy,Mammal

Study,Nature,Oceanography,Plant

Science,ReptileandAmphibianStudy,

SoilandWaterConservation,Weather

enviRonmenT-RelaTed Cub sCouT belT looPs

Astronomy,Geography,Geology,

Weather,WildlifeConservation

11

• OneineverythreeAmericansages2through19is

overweightorobese.*

• Morethan70percentofobesechildrenareatriskof

developingheartdisease.

• Adult-onsetdiabetesnowappearsinchildrenasyoung

as10yearsofage.

• Obesityleadsto$3billionindirectmedicalcostsperyear.

• Kidsfromages8to18spendmorethansevenhoursaday

infrontoftelevisions,computers,andvideogames—about

asmuchtimeastheyspendinschool.Andwhenthey’rein

school,onlyathirdofhighschoolstudentsparticipatein

physicaleducationeachday.

• Absencefromnature-basedactivitiescontributesto

healthconcernsfromobesitytoattentiondeficitdisorder,

yetthepercentageofkidswhoplayoutsidehasdroppedby

50percentsince1997.

Childhood Wellness

Americaissinkingunderitsownweight.Everyday,wespend

morethan$8milliontreatingweight-relatedhealthproblems

inchildrenandadolescents,andmorethanaquarterof

today’syoungadultsaretooheavytojoinourarmedforces.

Butobesityisjustoneissueaffectingthebodies,minds,and

spiritsoftoday’syoungpeople.

heALthy Living

* Overweight is defined as having a body mass index between the 85th and 94th percentiles on the Centers for Disease Control and Prevention’s growth charts. Obese is defined as having a BMI at or above the 95th percentile.

12

health

y living

Oneprovensolutiontowellnessissuesisoutsideplay—acoreScoutingvaluefor

morethan100years.Infact,Scoutingneatlycomplementsnew“nochildleftinside”

measuresthatschoolsandgovernmentagenciesaretakingtocombatnature-deficit

disorder.Sincedayone,we’veintroducedkidstohiking,camping,climbing,swimming,

canoeing,andahostofotherhealthfulactivities,andinrecentdecadeswe’ve

emphasizedhowchoicesrelatedtodiet,drugs,andalcoholcanimpacthealth.

Aswebeginoursecondcenturyofservice,we’redoingevenmoretopromotewell-

ness.We’reeducatingScoutsandleadersonthedangersofobesityandchallenging

themtobecomemorefit.We’rereviewingouradvancementrequirementstoensure

thateveryprogramateveryagepromotesahealthylifestyle.We’veenlistedScouts

tocreateantismokingvideosandareteachingScoutshowtoresistbullies.And

we’rebuildingcampsthatfocusonactivelearning.Evenintheheartofthecity.

Andevenfornon-Scouts.

Three-quartersofouralumnisayScoutingincreasedtheirinterestinfitness,but

wewon’tbesatisfieduntilinterestbecomesactionandchildhoodwellnessproblems

becomebutfadingmemories.

“Tokeepmyselfphysicallystrong”isnotjustaphrasefromtheScoutOath.It’sa

nationalchallengetheBoyScoutsofAmericaisrisingtomeet.

Wellness-RelaTed boy sCouT meRiT badges

Athletics,Backpacking,Camping,Canoeing,Climbing,Cooking,Cycling,Hiking,

Kayaking,Lifesaving,Motorboating,Orienteering,PersonalFitness,PublicHealth,

Rowing,ScubaDiving,Skating,Small-BoatSailing,SnowSports,Sports,Swimming,

WaterSports,Whitewater

Wellness-RelaTed Cub sCouT belT looPs

Badminton,Baseball,Basketball,Bicycling,Bowling,

Fishing,FlagFootball,Golf,Gymnastics,Hiking,

Hockey,HorsebackRiding,IceSkating,Kickball,

Nutrition,RollerSkating,Skateboarding,

SnowSkiandBoardSports,Soccer,

Softball,Swimming,TableTennis,

Tennis,Ultimate,Volleyball

13

• Minoritiesnowmakeupthemajorityofchildrenunderthe

ageof1.

• By2025,Hispanicyouthwillcomprise25percentofAmerica’s

school-agepopulation,nearlydoublethepercentagein1990.

• Just54percentofAfricanAmericanscompletehighschool,

comparedwithmorethanthree-quartersofwhitesand

AsianAmericans.

• AfricanAmericanandMexicanAmericanadolescentsare50

percentmorelikelytobeoverweightthantheirnon-Hispanic

whitepeers.

• Onanygivenday,morethan87,000minorityyouthareincar-

ceratedintheUnitedStates.That’s65percentoftheyoung

peopleincustody.

• Youthviolence,ganginvolvement,anddrugusearegrowing

issuesamongAsianAmericans,a“modelminority”that’sall

toooftenexcludedfromresearchstudiesandpolicydiscussions.

Family values

Althoughsometimesviewedasjustaprogramformiddle-class

whitekids,Scoutinghasalwaysservedboysofeveryclass,color,

andcreed.Oneofourveryfirsttroopsincluded13whiteScouts

andsixmembersoftheOsageNation.WhenAsianAmericans

wereinternedduringWorldWarII,wewentwiththem,starting

packsandtroopsinresettlementcampsacrosstheWest.Among

ourdistinguishedalumniareErnestGreen,oneoftheLittleRock

Nine,TuskegeeAirmanCol.CharlesMcGee,andmarathoner

AlbertoSalazar.

COmmunity OutreACh

14

com

mu

nity o

utreach

Butwhilewehavearichheritageofservingminorityyouth,wewanttodobetter.Anddo

betterwemustasweareuniquelypositionedtoaddressissuesthatdisproportionately

affecttheseyouth.

RecognizingthatwemustdofarmorethansimplytranslatematerialsintoSpanishor

includephotosofAfricanAmericansinpublications,wehavecreatedadedicatedMulticul-

turalMarketsteamanddevelopedamultiprongedstrategy.Prioritiesincluderecruitment

ofbilingualandbiculturalprofessionals,strengtheningrelationshipswithleadingminority

organizations,adaptingourprogramstobetterserveeachcommunity’suniqueneeds,

andprovidinglocalcouncilswithextensivetrainingandsupport.

Theseeffortsarealreadypayingoff.Localcouncilsthathavehiredbilingual/bicultural

executiveshaveseentheirHispanicmembershipnearlydouble.Thosethathave

developedrelationshipswithminoritychurchesandcommunitygroupsarestarting

Scoutingunitswherenoneexistedbefore.

ThevaluesminorityfamiliesembracearethevaluestheBoyScoutsofAmericateaches.

Likeallparents,minorityparentswantnothingmorethanfortheirchildrentosucceed.

Andwewantnothingmorethantohelpthesefamilies,justaswe’vedoneformillionsof

otherfamiliesoverthepasthundredyears.

15

• Americanteensrank17thintheworldinscienceliteracy.Inmath

literacy,theyrank25th.

• Three-fourthsofAmerica’sfastestgrowingoccupationsrequire

significantmathandsciencepreparation,yetlessthan15percent

ofhigh-schoolgraduatesarepreparedtopursuescientificor

technicaltrainingincollege.

• In1960,science,technology,engineering,andmath(STEM)

accountedfor16percentofU.S.collegedegrees.Today,STEM’s

shareisjust8percent,a50percentdrop.

• Europeproducesthreetimesasmanyengineeringgraduates

astheUnitedStates,whileAsiaproducesalmostfivetimes

asmany.

• MorethanhalfofU.S.doctoratesinengineering,math,and

relatedfieldsgotoforeignstudents.

innovaTion

Intheracetoinnovate,Americaappearstobestandingstill.While

countriesaroundtheworldinvestmoreinscience,technology,

engineering,andmatheducation,Americaisproducingjusthalf

theSTEMgraduatesweneed.Withoutboldaction,computerlabs

andresearchparkscouldonedayjoinvacantfactoriesassymbols

offadingAmericanindustries.

AttheBoyScoutsofAmerica,ourSTEMcredentialsrundeep.Nearly

60percentofAmerica’sastronautswereScouts—including11of

the12menwhowalkedonthemoon—andwe’velongofferedmerit

badgesincomputers,spaceexploration,andothertechnology

topics.Andrecentlywe’velaunchedasustaineddrivetopromote

STEMamongour3millionmembers.

sCienCe, teChnOLOgy,

engineering, And mAth

16

scien

ce, tech

nology, en

gineerin

g, and

math

We’vejoinedwithinstitutionslikeMITandCarnegie-Mellontocreatemeritbadgesinrobotics

andinventing.We’reenhancingSTEMcontentineveryfacetofScoutingfromsummercampto

thepinewoodderbybydevelopingprogramsthatexploretheSTEMprinciplesbehindfamiliar

Scoutingactivities.Andwe’veteamedwithExxonMobiltocreateournewNovaandSupernova

awards,whichrecognizesuperiorSTEMachievementamongourScouts.Therealprize,

however,isvictoryintheracetoinnovate.ScoutingwillcontinuehelpingAmericarunthat

raceuntilvictoryisachieved.

sTem-RelaTed boy sCouT meRiT badges

AmericanBusiness,AnimalScience,Archaeology,Archery,Architecture,Astronomy,Athletics,

AutomotiveMaintenance,Aviation,BirdStudy,Canoeing,Chemistry,Chess,CompositeMaterials,

Computers,Cycling,Dentistry,Drafting,Electricity,Electronics,Energy,Engineering,Entrepre-

neurship,EnvironmentalScience,FarmMechanics,FishandWildlifeManagement,Forestry,Gar-

dening,Geocaching,Geology,InsectStudy,Inventing,MammalStudy,Medicine,ModelDesignand

Building,Motorboating,Nature,NuclearScience,Oceanography,Orienteering,PersonalManage-

ment,PlantScience,PulpandPaper,Radio,Railroading,ReptileandAmphibianStudy,RifleShoot-

ing,Robotics,ScubaDiving,ShotgunShooting,Small-BoatSailing,SoilandWaterConservation,

SpaceExploration,Surveying,TruckTransportation,VeterinaryMedicine,Weather,Welding

sTem-RelaTed Cub sCouT belT looPs

Astronomy,Computers,Mathematics,Science,VideoGames

17

TheSummitBechtelFamilyNationalScoutReserveisScouting’s

newestsiteforoutdooradventure.

SituatedinthewildsofWestVirginia,theSummitisa10,600-acreplay-

groundforthemillionsofyouthandadultsintheBoyScoutsofAmerica,

aswellasforanyonewholovestheoutdoors.Withworld-classfacilities

andintenseoutdoorprograms,theSummittakeskidstothelimits

ofwhattheythinktheycando—andthentakesthemfurther.

Activitiesinclude:

• Whitewaterraftingandkayaking

• Climbingandrappelling

• MountainbikingandBMXprograms

• Zip-linecanopytours

• Ropescourses

• Skateboarding

• Fly-fishingandangling

• Hiking

• Shootingsports

• Camping

AligningtheSummitwithextremefunandathleticoutdoorexperiences

allowsustoattract,recruit,andretainyoungpeople,thusproviding

leadershipandvaluestrainingtoanever-increasingpercentageof

Americanyouth.

the summit BeChteL fAmiLy

nAtiOnAL sCOut reserve

18

Th

e Sum

mit B

echtel Fam

ily Nation

al Scou

t Reserve

ButtheSummitismorethanjustapremierhigh-adventure

base.It’stheplacewherewe’relaunchingScouting’snext

centuryofservice.AstheepicenterofScoutinginAmerica,

theSummitwillbecomeamultipurpose,year-round

destinationthatincludes:

• ApermanentlocationforthenationalScoutjamboree

• AflagshipnationalScoutcamp

• Anacademyforoutdooreducation

• Aleadershipexcellencecenter

• Acenterforsustainability

Everyfouryearsstartingin2013,theSummitwillhostthenationalScoutjamboree,anevent

thatletsScoutsandScouters,aswellasvisitorsandalumni,experiencenationalbrotherhood

andasharedsenseofresponsibilityforourcountry’sfuture.

TheSummit’simpactwillalsobefeltfarbeyondourshores.Scoutsfromnearly150countries

willattendthe24thWorldScoutJamboreetherein2019.Itwillbethefirstsucheventheldin

NorthAmericansince1983.

Whatevereventit’shosting,theSummitoffersuniquebenefits.Itslocationputsitwithina

day’sdriveofnearlytwo-thirdsofthepopulationoftheUnitedStatesandathirdofCanada.

ItsproximitytotheNewRiverGorgeNationalRivergivesScoutsaccesstoan80,000-acre

classroomwheretheycanexploreprinciplesofconservation,sustainability,healthyliving,

andSTEM.Anditshistoryasastripminemakesitbothalivinglaboratoryforlandreclamation

andrestorationandanenvironmentallysensitivecampingfacility.

Scoutspridethemselvesonleavingnotrace.AttheSummit,wearetakingthatcommitment

toanewlevel.WearehealingthescarsofthepastandpointingtheScoutsoftheworldtoward

amoresustainablefuture.

19

Imagineaschoolthatoffersdozensofcoursesintopicsrangingfrom

Americanbusinessandanimalsciencetoweldingandwoodworking.

Imaginethattheinstructors—morelikementors,really—areexpertsin

theirfieldswhoworkone-on-onewithstudentstohelpthemcomplete

theircourserequirements.Nowimaginethateachcoursecostslessthan

$7,includingatextbookandacompletioncertificate.

Suchaschoolmightsoundimaginary,butitactuallyexists.Calledthe

BoyScoutmeritbadgeprogram,this“school”hashandedoutmorethan

113millionbadgessince1910.

WithinthecontextofBoyScouting,themeritbadgeprogramdoestwo

things.First,itensuresthatScoutswhoearntheEagleScoutAward—

Scouting’shighestrank—havedevelopedcorecompetenciesinsuch

areasascamping,citizenship,environmentalscience,firstaid,and

personalfitness.Second,itencourageseveryScouttoexploretopicshe

mayknownothingabout.Aplumber’ssonmightearntheMedicinemerit

badge,forexample,whileadoctor’ssonmightearnabadgeinplumbing.

Inmanycases,ameritbadgerepresentsaScout’sonlyforayintoa

subjecthefindsunappealing.ButoftentimesabadgesignalsaScout’s

firstintroductiontoarewardingcareerorlifelongavocation.Moreover,

eachbadgeencouragesaScouttotesthislimits,broadenhishorizons,

andlearnhowtolearn.

Andthatmightbethe

mostimportantcourse

ofall.CallitLife101.

Life 101

20

life 101

moRe Than meRiT badges

MeritbadgesareamongScouting’smostfamiliarandenduringfeatures,buttheyaren’ttheonly

placeScoutslearnaboutcareersandhobbies.TheCubScoutAcademicsandSportsProgramlets

youngerScoutsearnbeltloopsin28sportsand25academicsubjects.Thesebeltloopsoffera

quickintroductiontotopicsrangingfromarcheryandarttovolleyballandwildlifeconservation.

BoyswholearnmoreaboutAcademicsandSportsProgramtopicsearnpinstheycanwearona

letterjacket—perhapsthefirstofmanyletterjacketsthey’llwearduringtheirschoolcareers.

21

natIonal exposure

our sponsors enjoy

wIth local relevance.

TheBSAhasabrandvalueofmorethan$850million.

Througheducation,adventure,andservice,theBSAbuildsthecharacterthatsets

Scoutsapart.Infact,theBSAcontinuestobeoneofthelargestyouth-serving

organizationsintheUnitedStates.Withalmost300localcouncilsacrossthe

country,theBSAservesouryouthmembersandvolunteerbaseatthegrassroots

level.Nomatterwhereayouthlivesorgoesto

school,theBSAhasasoundlocalcounciltoserve

thatyouth’sneedswiththeScoutingprogram.

Translation:Oursponsorsenjoynational

exposurewithlocalrelevance.

Additionally,analliancewiththe

BSAallowsyouto:

• Speakdirectlytomorethan

1millionadultvolunteersand

theirfamilies.

• Contributetoaqualityfutureworkforce.

• Helpinspiremillionsofyouth.

• Increasebrandawarenessandinspireloyalty.

Thisisapowerfulproposition.AccordingtotheConeNonprofitPowerBrand100,

theBSAis:

• Rankedinthetop15percentofallnonprofitbrands

• Rankedthirdinoverallyouth-focusednonprofits

• Rankedsecondinbrandimageamongyouthandnonprofitorganizations

You’veseenthenumbersandreviewedthestatistics.Areyoureadytoreach

tomorrow’sleaderstoday?

the BsA hAs BrAnd vALue

wIth logIcal relevance.

22

th

e Bsa

has B

rand

valu

e

natIonal exposure

our sponsors enjoy

23

540-0462012 Printing

Boy ScoutS of AmericA1325 West Walnut Hill LaneP.o. Box 152079irving, texas 75015-2079www.scouting.org