future platform for ez-link
DESCRIPTION
an app for tying your EZ link card to charity donationsTRANSCRIPT
Future Platform for EZ-Link
Tang Yu FengPan Chun Lei
24 June 2012
2 /2 / What is the future we like to have?
3 /3 / Targeted Audience – You & Me
Millions of similar person-journeys were made in the past.
The data can tell us how all those choices fare against each other.
Crunching…crunching…
Key criteria will be analyzed, you can make an informed decision.
4 /4 / Targeted Audience – Transportation Authority and Operator
0
20000
40000
60000
80000
100000
120000
1AM 2AM 3AM 4AM 5AM 6AM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM 12AMHour
Tra
nsa
ctio
n
Service
SBS.BUS.SERVICE
SMRT.SERVICE
SMRT.BUS.SERVICE
NEL.SERVICE
CCL.SERVICE
BPLRT.SERVICE
SKGLRT.SERVICE
PGLLRT.SERVICE
The data can tell us what the overall demand is and how it is evolving.
Make visible the shifting change in demand, or in supply and in emerging alternatives.
5 /5 / Benefits of Bridging
Better Informed Transporation Users
Effective Transportation Planning
EZ Links Platform to Influence Demand(Incentives, Rewards)
Data
6 /6 / The End
“Vote” for your favorite public transportation choice - by making more use of it.
7 /7 / How It Works“Long” Delay separates “Person Journey”
Start: Point A
Alight: Transit Point ...
“Short” Delay indicated as Transit
Bus 456
Start: Transit Point ...
Alight: Point B
MRT Line X
Start: Transit Point ...
Alight: Transit Point ...
“Long” Delay separates “Person Journey”
Anonymised Person X
Bus 123
Anonymised Person’s Choice
EZ-Link Events
Higher weight for recent data - it may indicate a shift has happened in demand, or in supply
A B
Millions person-journeys made for each scenario
An available choice - voted by rational person journeys