future of video marketing – beyond pre-rolls
TRANSCRIPT
Beyond Pre-rollsWhat is next in video content marketing
24th June 2015 Videopath I Berlin !
@videopath
Digital Marketers
How do you take advantage of the
potential of video?
Here are the options:
Pre-rolls
Banner Ads
In-read
Original Content
Interactive Content
Merged Content
Distract Engage
Here are the options:
Pre-rolls
Banner Ads
In-read
Original Content
Interactive Content
Merged Content
Distract Engage
Its time to talk about Pre-rolls
Pre-rolls
94% skip rate
Can alienate viewers
Can damage the brand
“Pre-roll ads simply don’t fit the target audience anymore. The YouTube generation wants instant access to whatever they want to see. Waiting in
any form is a major turnoff, and it sets your brand off on the wrong foot for effective engagement.”
Pete Borum - Reelio writing for smartinsights.com
So what is a content marketer to do?
Here are the options:
Pre-rolls
Banner Ads
In-read
Original Content
Interactive Content
Merged Content
Distract Engage
Original content
Interactive Video Content
Merged Content =Multimedia content, such as video and
web, integrated into a seamless experience
We would love to hear from you!
@videopath !
videopath.com !