future of the fitness industry
TRANSCRIPT
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Future of being active
Gijsbregt Brouwer EuropeActive - Berlin - June 16th, 2014
Creating sports experiences in a world that talks back
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Disruption
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!
When will internet video overtake TV?
“That already happened.” -
Eric Scmidt, CEO Google
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1 on 1
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1 to many
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Many to many
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Facts
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Social networks world wide
0
300
600
900
1200
Facebook Whatsapp Google+ Linkedin Twitter Instagram Tumblr Pinterest Vine
40
70108
200243
277300
450
1230
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Use of smartphone
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Use of smartphone2010
82%
18%
2014
37%
63%
Mobile Desktop
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Number of users of Runkeeper
0
8,75
17,5
26,25
35
2008 2009 2010 2011 2012 2013 now
30
23
9
6
2
00
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All running apps combined
Far more than 100M downloads
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Pump it
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Mobile revolution
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Trends 2nd decade 21st century
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Tracking
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"Sharing"
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Fenced off
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Smart real estate
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Smart everything
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Everything connected
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All senses touched
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Realtime world
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Realtime world
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Online = personal
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Offline = personal
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Define personal?
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Outside is the new inside
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“More people in the club”?
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Trends SPORTNEXT 2014
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Transparant athlete
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Transparant athlete
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Yoga & broga
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Desportification of sports
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Performance Fitness
Wellness Lifestyle
Desportification of sports
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Mind as the final frontier
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Mind as the final frontier
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Robots are coming
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Robots are coming
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Customer journey 2020
Engaging in activities
!
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Before
Body scan
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Before
Brain scan
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Before
Gene scan
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Before
print shoes & gear
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Before
print shoe & gear
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Before
Analysis of training
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Before
Someone to train with
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Before
Smart watch
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During
Smart wear
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During
Smart helmet
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During
real time body feedback
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During
real time body feedback
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During
real time hydro feedback
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During
ghosting
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During
social & geo feedback
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During
bio feedback
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During
cheering
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During
Screens everywhere
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During
real time music
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During
Gaming
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During
Video
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After
Track
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After
Competition
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After
Rewards
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After
Bio analysis
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After
smart recovery
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Be personal
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Be conceptual
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Be flexible
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Be connected
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Be different
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Follow me @gijsbregt