future of social recruiting - dallas, tx
Post on 19-Oct-2014
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At the Jobvite Future of Social Recruiting event in Dallas, Texas, Jobvite executives and customers discussed how social recruiting is changing the way we source and hire candidates. In these presentations, by Dan Finnigan, Jason Daniels, Emilia and Bill Glenn, you will learn everything you need to know about social and the future of recruiting.TRANSCRIPT
Welcome Texas Tornadoes: How to Help • Text "REDCROSS" to 90999 to make a $10 donation
Wifi Connection: Connect to “Kimpton” • Option 1 ([email protected])
Conference Hashtag: • #JobviteDAL
#JobviteDAL
Social Recruiting Playbook: 10 Winning Strategies for 2012 Jason Daniels
Sales Manager
#JobviteDAL #JobviteDAL
ALL JOB SEEKERS
SUPER SOCIALS
19%9%
7%
32%26%
18%
Social Recruiting for 2012 Social recruiting is more than just a buzzword.
Job seekers who modified privacy settings in the last year with work in mind.
#JobviteDAL
Social Recruiting Starbucks has dedicated social network channels for recruiting.
#JobviteDAL
Hiring Collaboration
Recruiter CRM
Applicant Tracking
Nothing slips through the cracks with efficient, responsive candidate management. Easily search, screen and schedule.
Make a real difference in the productivity of your whole team with easy collaboration every step of the way.
Bring together leads from all sourcing activities, then engage and communicate with your talent pool.
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Facebook App for Recruiting
Seamless Social Recruiting
The easiest way to get the word out. Target and track talent across every popular social platform in seconds.
Get more high quality referrals by making it a breeze for everyone in your company to refer friends and contacts.
Tap into the reach of Facebook by automatically sharing open jobs at your company with fans and friends.
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Viral Employee Referrals �
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Powerful Reporting and Analytics
Branded Career Site Convert visitors into candidates with an engaging, social career site and inviting application process.
One intuitive platform integrates all your job promotion activities and metrics wherever they are on the web.
Personalized dashboards give everyone the y need – real-time insights into what works.
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Recruitment Marketing �
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Effective Hiring Collaboration Start with a plan to get everyone involved, and make sure it is easy for everyone. 1. Employee engagement is challenging; 2. Identify points of contention in current workflows; 3. Make it easy for everyone.
#JobviteDAL
Streamline Workflow to Drive Collaboration Yelp has a unique workflow process to keep things on the go.
#JobviteDAL
Career Sites that Sell Have a roadmap for conversations for potential candidates. 1. Decide the types of candidates you want 2. Plan on how to attract them to apply 3. Make it easy for candidates to find out what they need to
apply
#JobviteDAL
Career Sites that Sell - RMS
#JobviteDAL
Employee Referrals Start with a plan to get everyone involved, and make sure it is easy for everyone. 1. Employee engagement is challenging 2. Identify points of contention in current workflows 3. Make it easy for everyone
#JobviteDAL
Employee Referrals Chiquita connections can post on Facebook, Twitter and LinkedIn or send an email.
#JobviteDAL
#JobviteDAL
Facebook Recruiting Apps Recruiting on Facebook should be a section in your overall social recruiting strategy. 1. Think about the type of candidate on Facebook; 2. Target them differently than other networks like LinkedIn; 3. Develop a plan of action and benchmark goals.
#JobviteDAL
Facebook Recruiting Apps Whole Foods Market Naperville has integrated the Jobvite Work With Us Facebook App.
#JobviteDAL
Facebook Recruiting Apps Zynga has integrated the Jobvite Employee Facebook App.
#JobviteDAL
Recruitment Marketing Begin with a clear understanding of your talent brand and what candidates you want to attract. 1. Not everyone who is qualified for a position is a good fit 2. After identifying your candidates, build email campaigns 3. Gear your career site towards desired applicants
#JobviteDAL
Recruitment Marketing TiVo sends separate recruiting emails twice a month to all employees with important recruiting information.
#JobviteDAL
Recruiter CRM Should be an accent to the plans designed for your talent acquisition campaigns. 1. Determine which communication channels to use; 2. Help organize and market to candidate pool.
#JobviteDAL
Benchmarks and Recruiting Analytics Analytics are essential to frame what works best and what needs to be fixed in your strategy.
#JobviteDAL
Benchmarks and Recruiting Analytics It is critical to decide which metrics are best for you and for your team members. Not every metric matters for everyone. 1. How are the most qualified candidates finding your jobs; 2. What is your career site conversion rate?
#JobviteDAL
Benchmarks and Recruiting Analytics Benefits: 1. See which tactics work and where to allocate spend 2. Develop goals for continual improvement 3. Get results from different campaigns and test theories
#JobviteDAL
Jason Daniels Sales Manager [email protected]
@jobvite
www.facebook.com/jobvite
www.linkedin.com/in/jobvite
www.youtube.com/jobvite
#JobviteDAL
Break
Texas Tornadoes: How to Help • Text "REDCROSS" to 90999 to make a $10 donation
#JobviteDAL
Jobvite Event – Top Trends in Employment Screening
Bill Glenn -‐ @williamwglenn VP, Marke4ng & Alliances
March 23, 2012
#JobviteDAL
#JobviteDAL #JobviteDAL
Company Overview
• Founded in 2006
• HQ in Bothell, WA
• 175 employees and growing • Single solu4on to manage
the hiring process • Recognized for innova4ve
products and award-‐winning service
TalentWise + Jobvite Customers
STATISTICS THAT WILL KEEP YOU UP AT NIGHT
RESUME MISREPRESENTATION
3 in 10
Source: Harris Interac4ve Survey, 2011
PEOPLE THAT HAVE CRIMINAL HISTORIES
65 million
Source: ESR, 2011
ILLICIT DRUG USAGE IN THE WORKPLACE
1 in 6
Source: SAMHSA study, 2010
COST OF ILLICIT DRUG USAGE IN THE WORKPLACE
5x & 300%
Source: SAMHSA Study, 2010
SOCIAL MEDIA SCREENING USAGE
80-‐90%
Source: Jobvite and Reppler
450M 490M 462M 845M 130M 80M
The Alarming Part!
69% of recruiters admi]ed sleuthing a
candidate’s social networking profile and later rejec4ng their applica4on based on
the content they found
Source: Reppler
SOCIAL MEDIA SCREENING LEGAL PITFALLS
• No formal policies or protocols in place • Must be compliant with FCRA • Mul4ple online iden44es • Matching to the CORRECT online iden4ty
BEST PRACTICES IN EMPLOYMENT SCREENING
• Embrace social media!
• Seek advice
• Keep detailed records
• Go the extra mile to ensure your candidates are treated fairly
Best PracYces for Social Media Screening
Leverage New Employment Screening Tools
TalentShield – www.talentshield.com
DON’T JUST USE TOOLS; INTEGRATE THEM WITH YOUR APPLICANT TRACKING SYSTEM
Source: Aberdeen Group, 2011
Benefits: ü Increase efficiency by eliminating duplicate data entry ü Reduce risk by lowering the probability of manual data entry errors ü Increase productivity by eliminating the need to work in multiple systems ü Improve compliance by automating and tracking your hiring process from
end to end
PRE-POPULATED CANDIDATE INFO
AUTOMATIC REPORT STATUS
• Single Sign-On • Encrypted Transport • Intuitive Interface
#JobviteDAL
#JobviteDAL
THANK YOU!
CASE STUDY: INCREASING EMPLOYEE REFERRALS
Emilia D’Anzica Director, Customer Success
#JobviteDAL
WHY HAVE AN EMPLOYEE REFERRAL PROGRAM?
• Ease of Use • Return on Investment • Brand & Culture • Tracking and Reward
#JobviteDAL
Jobvite Your Network – a Viral Way to Reach the Right Talent
#JobviteDAL
Unique Links and Automatic Tracking Help You Measure Impact
#JobviteDAL
Make It Easy for Employees to Get Involved with Jobvite Publisher
#JobviteDAL
#JobviteDAL
Target Talent Directly by Matching Contacts to Jobs
#JobviteDAL
Engage Your Fans and Followers
#JobviteDAL
Weekly Job Reminders to the Company
#JobviteDAL
Engage Employees and Track Referrals
#JobviteDAL
Activation Overview – 4 Easy Steps
1 Kickoff • Target Go-Live Date • Data Fields and Imports • Career Site Survey • Jobvite Messaging • Employees and My Account
Configuration • Account Settings • Approval Workflow • Candidate Workflow • Evaluation Forms • Offer Letters
Testing and Training • HR and Recruiter Training • Test Drive • Video Library on Community
Go Live • Activate Career Site • Update Job Links • Invite Employees
2
3 4
#JobviteDAL
Case Study
Challenges • Growing company • Advanced hiring technology needed • Decentralized offices • Intense competition for talent
Solution • Jobvite Hire for ATS • Web 2.0 SaaS solution • Centralized recruiting data • Full access to social media
Results • Employee referrals have doubled • Easier to achieve 10% growth • Decreased use of agencies
#JobviteDAL
Value created for customers
Jobvite customer
actual referral hire rate
average referral hire rate
referral upside
sample per hire savings
2011 hires
total referral hire savings
Company 1 73% 22% 51% $4,000 128 $261,120
Company 2 31% 22% 9% $4,000 571 $205,560
Company 3 50% 22% 28% $4,000 302 $338,240
Company 4 27% 22% 5% $4,000 2315 $463,000
#JobviteDAL
Emilia D’Anzica Director, Customer Success [email protected]
@jobvite
www.facebook.com/jobvite
www.linkedin.com/in/jobvite
www.youtube.com/jobvite
#JobviteDAL