future of print
TRANSCRIPT
The Future of Print
Dirk Sabbe — Founder
Marketing, Design & Branding
18/03/2017
The Future of Print
Hallo, we’re Wijs
Marketing, Design & Branding
PrintConclusions
Questions
2006: Bart & Dirk
2006: Bart & Dirk
Marketing, Design & Branding
Product = Customer experienceProducts are easy to obtain, scarcity is not an issue
Social media amplify shared experience
Emotional interactionAll emotions matter
Storytelling
Person to person marketingHuman to human marketing
5 SensesSee, hear, taste, touch, smell
Touch
Smell
Experimentation & technology
ConclusionsThe Future of Print
Awareness
Appreciation
Action
Advocacy
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Impression
Conversion
Print and technology connectPrint is a starting point in the customer journey
Technology transforms into print
Digital print on demand & on location
Differentiation in identity and technology
Creatives and technology
Print is the Future of Digital
Questions?
WijsVoorhavenlaan 31/3 9000 Genthttp://wijs.be [email protected]+32 9 335 22 80
