Future of Online Retail

Recent trends collected by The Opinion Company

Social Media platforms are changing the way that brands and their customers interact

Brand-led messaging is being replaced by a two way dialogue that is giving voice to the consumer and empowering them to demand more participation

Shopper as retail partnerPeople engage with other shoppers to sell on behalf of brands

Shopper as product designerCustomers give input into what products/services are made and sold

Shopper serving shopperFans share their experience and provide one-on-one advice to fellow shoppers

Shopper designed dealsShoppers set the price they are willing to pay for a product or service

MULUCommission earned from influencing online purchases

GIFFGAFFCommunity powered mobile network involves members in tariff design

LEISURE PROPairs customers with prospects for real-time product advice

BAGTHATGroup buying site that offers best available deal

Retail Trends – Consumer

Retail Trends – Retail on Demand

The growth of online shopping and anywhere access via mobile phones are creating a multi-channel retail environment

Shoppers expect retailers to create an individual experience that is seamless, personal, engaging and relevant

Service with an opt inRetailers ask shoppers to trade personal data for a better deal

Shopper coachingBrands make shopper education a key element of the shopper experience

Curated shoppingBrands leverage a shopper’s social data and purchase history to create customised experiences

Bespoke customisationBrands create options for shoppers to choose a tailored product

MODCLOTHStylists look to shopper past purchases to tailor advice

LENBROOKGuides to show customers how to access higher audio performance

GLIMPSESocial shopping channel uses Facebook likes to build custom catalogues

EVOLVEXCustomising products online to specific customer needs

About The Opinion Company

We bring customers and brands closer together to:

• To design better products

• To develop smarter communications

• To create more satisfying services

To find out how we can help you please get in touch:

T: 00 44 (0)0203 507 1963E: info@theopinioncompany.comW: www.theopinioncompany.com