Ambient Location and the Future of the Interface

Street Fight Summit ‘12Amber Case, CEO, Geoloqi.com

Powering the next generation of location.

your phone is a remote control for reality.

Calm technology

• Actions as buttons• Invisible interfaces• Trigger-based

interactions

An Invisible Button

GeoTriggers:Many Invisible Buttons

Layer: a collection of Geotriggers

Types of Geofences

• Entering• Exiting• Dwelling at a place

Send messages to regions

• Area with radius• Users who have been in a certain area in the

last 7 days • Users in a given city or neighborhood

Accu

racy >

Battery Life >

Government real-time tracking

Mobile Workforce Management (Fleets)

Cab/ride finder

Mobile tour guides

CouponsAdvertisingLocal OffersMobile Marketing

Geo-Pattern Mapping/Alerting

GamesAccu

racy >

Battery Life >

Government real-time tracking

Mobile Workforce Management (Fleets)

Mobile IT Security/Conditional Access

Cab/ride finder

Mobile tour guides

Home Automation

Order management (pharmacy, food)

CouponsAdvertisingLocal OffersMobile Marketing

Hotel Check-inCustomer service

Loyalty Rewards

Social Discovery

Geo-Pattern Mapping/Alerting

Use Case: Personalized AdvertisingThe next generation advertising is local, personalized, and opted into

Premium for local targeted mobile CPM is 3.8X (Nexage).

Location combined with history (weather alerts, etc).

Use Case: SecurityA doctor’s car is broken into. 1000 patient's records are compromised. Millions of dollars in liability.

• Once the doctor walks 100 feet from the hospital, he can no longer access those patient records.

• Geofences define conditional access rights.

Gaming

Use Case: GamingGamebuilding• Scavenger hunts• Social, location-based

games using real-life as the gameboard

New revenue models• Unlock levels based

on venue access• Retail location

sponsorships

Use Case: Hospitality & Customer Service

• Customer’s prescription refill is ready when they get there.

• CRM Integration: based on their purchase history, a favorite item is on sale.

The Automatic Check-in

Use Case: Home

Automation

Energy management and notifications • Enter the house,

the lights turn on• Leave, and the

lights turn off

Real-Time Hyperlocal Weather

Bringing Wikipedia

to Life

Credit: Reid Beels

The Analytics of Real Life • Actions are Reduced

• Queries are Eliminated

Track Conversion of Push Notifications

Associate geofences with campaigns.

How many people who got this push notification visited the store?

Customize campaign tracking

Analyze time spent at locationsR

oad

map

: Sp

ring

2

01

2

0 20 40 60 80 100 120 140

Visit Duration

Num

ber o

f Vis

its

Analyze time spent at locations

11pm10pm

9pm8pm7pm6pm5pm4pm3pm2pm1pm

12pm11am10am

9am8am7am6am5am4am3am2am1am

12am

In-Store

Outside

Confidential

Confidential

Dwell-time analytics

Data collected by one person in battery-safe mode

Personal location

analytics

Monitor significant events, not all events

Friction disappears

Data becomes relevant when filtered by location

• Actions are Reduced• Queries are Eliminated

The future of interaction is location

The best technologyis invisible

It should get out of the way and connect people.

Thank you!Amber Case, CEOcase@geoloqi.compartners@geoloqi.com