future of leadership international w men’s day · support a charitable cause tap into a new,...

FUTURE OF LEADERSHIP

W MEN’S DAYINTERNATIONAL

COUR AGEOUS

CONVERSATIONS

2020 BreakfastSPONSORSHIP PROSPECTUS Partner Charity



COUR AGEOUS

CONVERSATIONS

2

3 Why is it important

4 What to expect at the event

5 Why partner with us

6 Access to Leaders

8 How to partner with us

13 About Hands Across the Water

14 Get in contact

12 About Future of Leadership

International Women’s Day Courageous Conversations Breakfast 2020

10 IWD Marketplace

7 Our Courageous Conversations panel

International Women’s Day Courageous Conversations Breakfast 2020 3

Why is it importantCREATING EQUITY FOR OUR FUTURE FEMALE LEADERS

An equal world is an enabled world. The aim of gender equality in the workplace is to achieve broadly equal opportunities and outcomes for women and men. In Australia, the gender gap in the workforce is still prevalent. Women continue to earn less than men and are less likely to advance their careers as far as men.

Achieving gender equality is important for workplaces not only because it is ‘the right thing to do,’ but because it is linked to the success of our overall economic performance. Workplace gender equality is associated with:

• Improved national productivity and economic growth• Increased organisational performance • Enhanced ability of companies to attract talent and retain employees, and• Enhanced organisational reputation

However, equality is the destination and we need to be courageous to challenge stereotypes, fight biases, broaden perceptions, improve situations and celebrate women’s achievements in order to create an equitable environment where equality can flourish. Individually, we’re all responsible for our own thoughts and actions - all day, every day. Collectively, each one of us can help create a gender equal world.

Let’s all be

Become a sponsor of the International Women’s Day Courageous Conversations Breakfast and give your organisation direct association, visibility and active leadership on matters relating to equality and equity in the workplace and in society.

#EachforEqual


equ(al)ityequality = the end goalequity = the means to get there

✓ Join us for NETWORKING over coffee

✓ Browse our MARKETPLACE celebrating female entrepreneurs and their innovative products

✓ Be inspired during a KEYNOTE ADDRESS over breakfast

✓ Engage in our COURAGEOUS CONVERSATION PANEL as we pose questions about gender equality in leadership, the workplace and society in general

I V Y B A L L R O O MS Y D N E Y

T U E S D A Y, 1 0 T H M A R C H 2 0 2 07 : 3 0 A M – 1 0 : 0 0 A M

What to expectat the event

PANEL TOPIC:


Boost your brand awareness and reach a new and highly engaged audience, with common values to your business and brand.

Brand Awareness

Align your brand with a program that is focused on curating and educating leaders of tomorrow.

Future of Leadership events attract thousands of attendees each year across AU & NZ.

Brand Alignment

Be an active part of the conversation by promoting and contributing to the journey to women’s equality, inclusion and diversity in the workplace and society.

Celebrate Equality

Do good, by doing good. All profits from the event fund the administration and operations of our partner charity – Hands Across the Water. Giving over 350 disadvantaged kids in Thailand a life of choice, not one of chance.

Support a Charitable Cause

Tap into a new, highly engaged audience from a cross section of business sectors whom you’ve never reached before.

Reach new audiences

Get your products in the hands of our audience with the opportunity to offer products samples or trials.

Sample your products

Embrace the opportunity to network with corporate leaders and showcase your products and services.

Capture leads and acquire new customers

Connect with senior change makers who share your values and can increase your network of influence.

Connect with top women in leadership

Why partner with us


PROMOTIONAL REACH

Access to Leaders

EVENT REACHOur International Women’s Day events have been running for the last two years in Sydney, and have consistently attracted and engaged female-led corporate audiences. Our typical audience member is career-minded in mid to senior executive roles and tertiary qualified.

NEWSLETTERDATABASE

Subscribers

23,000SOCIAL MEDIA

Followers

12,000WEBSITE

Monthly Visitors

2,000+

FUTURE OF LEADERSHIP / HANDS ACROSS THE WATER

NEWSLETTERDATABASE

DailySubscribers

22,000SOCIAL MEDIA

Followers

80,000+

WEBSITE

Monthly Visitors

250,000

WOMEN’S AGENDA

Attendees

200+Event Rating

9.2 OUT OF 10Female Audience

80%Aged 25 - 55

80%

We have partnered with media company, Women’s Agenda, to deliver our promotional plan for the International Women’s Day Courageous Conversations 2020 event. With this, our sponsoring partners will be featured in promotional material in both Future of Leadership and Women’s Agenda audiences.


Our Courageous Conversations Panel

Executive DirectorPragmatic Thinking

Darren Hill

EGM, Brand & MarketingSuncorp

Mim Haysom

CEOElla Baché

Pippa Hallas

CEO & FounderPuffling & PufflingTECH

Lija Wilson

CEOChanging Change International

Julie Alexander (Moderator)


Are you an organisation who supports equity and equality in the workplace, and in society?

We would love to discuss our sponsorship opportunities with you to drive your brand awareness, engage a targeted primarily female audience and be a change maker on International Women’s Day!

And best of all we are a not-for-profit, so all profits go towards funding the operation and administration of our partner charity Hands Across the Water, founded by Peter Baines OAM. At Hands Group we believe the best way we can generate income is by doing what we do best - creating meaningful shared experiences that add value to everyone involved.

Herein, you will find an overview of types of sponsorships we can facilitate and the opportunities available to your business, brand and people.

But… we believe that the best experiences and best outcomes are derived from collaboration. For this reason, you will not find the standard Gold, Silver, Bronze packages, but for the purpose of commercial planning we understand having a yard stick is important to determine suitability.

I would love for you to get in touch to discuss your objectives, what value for your business look like, and see what an amazing experience we can create, together.

How to partner with us


I’M ALL IN I WANT TO BE INVOLVED

$15,000 $3,000P

RE

-EV

EN

T Logo on all event collateral ✓ ✓

Partner content on social channels ✓ X

Logo on event website ✓ ✓

Logo on all event emails ✓ X

Inclusion of logo on all 3rd party event marketing (ads) ✓ X

EV

EN

T D

AY

Complimentary tickets to IWD event RRP $ (priority seating) 20 5

Acknowledgement in MC address ✓ ✓

Collateral / sample in event goodie bags (min. 200) ✓ X

Discounted rates for additional guests (priority seating) 20% off 20% off

Integrated product promotion opportunity ✓ X

PO

ST

-EV

EN

T

Post event thank you on social channels ✓ ✓

Logo on all post event communications ✓ X

First right of refusal of sponsorship for 2021 ✓ ✓

Inclusion of Survey Questions in post-event survey ✓ X

Complimentary tickets to Future of Leadership 2020 event series(RRP $349) 5 1


IWD MarketplaceOur marketplace is a chance for you to showcase your products to a highly engaged audience. Our market stalls feature IN the room, so your brand and products are constantly on display to maximise your exposure to the audience and capitalise on breaks in the agenda to engage with the audience.

The Marketplace is an opportunity to:

• Drive brand awareness and engagement• Convert sales on the day• Capture customer leads• Sample your products with a new audience

Who doesn’t love an exclusive shopping experience? And plenty of $ to spend!

HOW IT WORKS

1. ACTIVE ENGAGEMENT WITH ATTENDEESThere is nothing worse than booking a stand at an event, only to end up like a wall flower. Through targeted communications pre, during, and post the event you will be afforded increased foot traffic to engage with your business’ products or services.

2. INCREASE YOUR ROIWe understand that engaging in any event marketing needs to drive a good return. Above and beyond the exposure to our audience, this Marketplace mechanic ensures you are best placed to convert sales, therefore driving a positive return on your investment.

WHAT DOES THIS MEAN FOR YOUR BRAND?

Upon registration, each attendee is issued with $150 IWD Dollars

to spend at our Marketplace.

Attendees will get two opportunities, pre and post breakfast, to shop the

marketplace stalls.

Attendees can redeem up to an agreed value of IWD Dollars with

each stall holder


PREMIUM PACKAGE - $1,500.00

1. Market Stall with branding• Stand hire and installation• Site power• Stand custom branding with your logo• Onsite event support

2. Branding on Event Collateral• Website• Half Page advertisement in Event Program• Marketplace Listing• Inclusion of item in Goodie Bags

3. Promotional Callouts • 2 x post to social channels (1 x pre event, 1 x post event)• 1 x promotional banner in post event email to attendees• MC Acknowledgement during event

YOUR INVESTMENT

STANDARD PACKAGE - $500.00

1. Market Stall• Trestle table with floor length table cover • Site power• Onsite event support

2. Branding on Event Collateral• Website• Marketplace Listing

3. Promotional Callouts • 1 x post to social channels (IG, FB, LI)• 1 x promotional call out in post event email to attendees• MC Acknowledgement

We will agree with you in advance, how many IWD dollars each attendee can redeem at your market stall. We encourage you to make this as attractive as possible to drive sales and increase your ROI. Our savvy shoppers will know a good deal when they see one!

Bring along stock to sell. Consider a restricted range to reduce the amount of stock variants you need to bring and capitalise on the space you have available to you. We will provide all attendees with a reusable shopping bag to fill up with their goodies on the day!

Bring Cash or Card facilities. We want you to be able to close your sales on the spot, therefore we highly recommend having Card facilities available. We can recommend some good options if you need help here.

We ask that you issue receipts for all purchases and display/communicate your returns and exchange policies clearly.

WHAT WE ASK FROM YOU?


SYDNEY7 T H A U G

BRISBANE20 T H A U G

MELBOURNE13 T H A U G

CANBERRA1 S T S E P

ADELAIDE8 T H S E P

PERTH9 T H S E P

NEWCASTLE26 T H A U G

AUCKLAND15 T H S E P

WELLINGTON16 T H S E P

FUTURE OF LEADERSHIP2020 SERIES

About Future of LeadershipThe leadership and management needs of organisations are changing faster today than ever before. The business world is becoming more sophisticated and complex, automation is on the rise, and the inability to innovate is resulting in bankruptcies and closures.

In addition to these challenges, as Millennials enter the workforce and the last of the Baby Boomers head towards retirement, we’re going to see an increasing gap in leadership if we don’t focus on succession planning and developing our future leaders.

But here’s the thing, in the digital era that we are in, many roles that exist today won’t be there in the future and on the otherside of that coin new roles that are not even on our radar will emerge. So how does one even begin to plan for that? Much of what we need in the future will come from refining and adapting skills that are already part of best leadership practices, therefore we must invest in continuous learning for our people.

We treat leadership development as a journey rather than a one off program or coaching course.

Future of Leadership, arms people, teams and organisations with tools to be a better leader, to walk away inspired and ready to take action personally and professionally. Learn more about the Future of Leadership programs and events at: www.futureofleadership.com.au.

http://www.futureofleadership.com.au


About Hands Across the Water

All of the children in our homes were created equal. Society stepped in and put limitations on what they could achieve. Society says they can’t get work because of medical conditions (HIV virus) or unable to attend school because of financial limitations.

At Hands, we believe every child deserves a life of choice, not one of chance.

For those in Thailand, the kids and communities whose lives are positively changed each and every day, we measure the impact of our work, not on the number of kids, not on the number of homes and not on the amount of money we raise. They can certainly be tangible measures, but the one metric we value most is the choices the kids have when it’s time to leave their home.

The Hands community, that works hard to generate the funds necessary to enable us to create a life of choice, often benefit more than they could ever imagine by supporting someone else. This often comes in the form of their participation in one of our incredibly popular shared experiences.

At Hands we work on the principle that supporting charity, as an individual or as a business should be good for you, not just those receiving the money. Personally benefiting from your involvement in charity is not just a good thing it’s so often necessary for that long term involvement.

The money that is raised and entrusted with Hands to bring about change is used to provide the life saving necessities for the kids in our homes and importantly it supports many families in an outreach program to keep kids out of our homes. We know the best place for kids when all things are equal is in a family. When that doesn’t exist we provide a home for those kids, which really is just one big family.

100% of all donations go directly to the kids and communities that we support.

Learn more about Hands Across the Water and the Hands Group at www.handsacrossthewater.org.au.

ALL MEN HUMANS ARE CREATED EQUAL

http://www.handsacrossthewater.org.au



COUR AGEOUS

CONVERSATIONS


Get in contactReady to join a great day in support of International Women’s Day and Hands

Across the Water?

I’d love to hear from you.

TARA JACKSONHead of Sales and Marketing

HANDS GROUP0420 717 201

[email protected]

future of leadership international w men’s day · support a charitable cause tap into a new,...

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