TheFutureofCasinosbyKoriLee

It'saNewWorld,It'saNewDayOurworldischangingrapidly,perhapsevenfasterthanever.Newtechnologiesemergewhileexistingonesbecomemoreandmoresophisticated.Ourlivesarechangingaccordinglyandimpactingthewayweconsumecontent,interactwithothers,spendourleisuretimeand,ofcourse,thewaywespendourmoney.

Millionsofpeoplevisitcasinosorgamblebyusingtheirmobilephonesortabletseveryday.Thishasturnedgamblingintooneofthemostprofitableindustriesintheworldwithestimatedrevenuesof$350billionin2015(Statista2015).

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Thequestion,however,ishowcanclassiccasinosmaintaintheirsuccessinanerawhenpeoplecanplayandgambleawayfromthecasinoestablishment.Wecanplayandbetwhilesippingadrinkatanicebar,restinginourhotelroomorwhilerelaxingbythesea.Whatchangesshouldcasinosmaketoadaptforthefuture?Howwilltechnologyimpactthewayweplayandgambleonlineandoffline?

TheDeathoftheDinosaurToday,slotmachinesareresponsiblefor70%ofrevenueatcasinosworldwide.However,iftraditionalcasinosdontmakethenecessaryadjustmentstoadapttothenewtechnologicalage,especiallyforyoungeraudiences,thereisnodoubtthattheirrevenuewillgraduallydecreaseandmorepeoplewillprefertoplaygamesontheirmobiledevicesratherthangototheactualcasino.

Classicslotsmachines,asweknowthemtoday,areboundtograduallydecreaseandtobereplacedbyLCDscreenswithtouchtechnology.Theywillberenewedanddesignedtobecomemoreinnovative,surprisingandcapableofmeetingdifferentusers'preferencesintermsofmusic,gametypes,sittingposture,etc.

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Moreover,thegamingexperiencewilltremendouslyincreasewhencasinoswillofferpersonalgameconsolesthatwillallowgamblerstoplaytheirfavoritegamesusing3Dand4Dtechnology.Withthistechnology,playerscanactuallyfeelasbeingpartofthegameandnotjustobservers.Itwillallowgamblerstoplayandevenparticipateandcompetewithandagainstothergamblers.

Youngerpeopleareverymuchfamiliarwithgamingastheyplaymanykindsofgamesontheirconsoles,tabletsandphones.Thegamblingindustrywillhavetofindawaytointegrategamblingintothisworld.

Thegamesthemselveswillbecomemorepersonalandcustomizedtocustomers'preferences.PrinciplesandfeaturesofpopularconsolegamessuchasSonyPlayStationandXBOXwillbeintegratedmoreandmoreintogamblinggamesincasinos.Forexample:

1.Allowplayerstoleveragetheirskillinabonusroundtoearnpoints,insteadofreceivingafreespinbonus.2.Creategamesbasedonpopularbrandsandthemes.3.Therewillbemanymoresocialgames.4.Therewillbemoreserver-basedgames.Deviceswillremainthesamewhileplayerswillbeabletochoosethegamestheywanttoplaywithit,justbypushingabutton.6.Gameswillbebasedmoreonskillsandtherewillbemorechoiceswithinthem.7.Asocialgamingplatformwillenablecompetitionbetweenplayers.Casinoswillfeatureskillmatchesbetweenplayers,whilepeoplewillpaytowatchthemandbetontheoutcomes.8.Gamingexperienceswillbesharedonsocialnetworks.Gamerswillbeabletosharehowmuchtheywon,theirprogressinthegame,geographicallocation,etc.

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ADifferentLookCasino-floordesignwillbemorecreative,imaginativeandfun.Itwillhavetoanswerallvisitors'wishesanddesiresinordertokeeptheirexperiencegoing.

Casinoswillbemuchsmallerboutiqueornicheandwillbedesignedtotargetmorespecificclientele.

Thecasinogamingspacewillbeplannedinawaysothatitsinteriordesignincludinglightingandsoundscomplementthegamesofthefuture.

Successfulcasinoswillbetheonesthatprovideauniqueexperienceforgamingthatpeoplecantgetathomeorelsewhere.Theywillbetheonesthatcustomersdontwanttoleaveandwheretheygeteverythingtheyneedunderthesameroof.Suppliersandoperatorswillhavetoworktogethertocreateexperiencesplayerscannotfindonline.

HeadingForwardTheevolutionintechnologyandsmartdeviceswillbringnewandinterestingopportunitiestothegamblingworldanditsabilitytoexciteandreachplayers.Severalonlinegamblingcompaniesarealreadytakingadvantageofthegreatpotentialthatlieswithinnewtechnologiesandaredevelopingrelevantapplications.Forexample,RoyalVegasCasinohasrecentlylaunchedAIRRoyalVegasAndroidAIRapplicationforAndroidSmartWatch.

Anotherfuturisticdeviceissmarteyewear.Bycombiningthesedeviceswithavirtualrealitytechnology,playerswillbeabletostrollaroundavirtualcasino,joinotherplayerswhoareusingthesametechnologyattheblackjacktableorforathrillingpokergameeveniftheyareactuallylocatedatadifferentcasinooronadifferentcontinent.

AnotherwaytoWOWguestsatthecasinomaybebyrevivinganalreadyknowntechnology-thehologram.JustimagineyourselfwithacoldbeeroraglassofthefinestscotchwatchingthelegendaryFloydMayweatherundefeatedboxingchampiontearinghisopponentapartsoclosetoyousoyoucouldalmosthearhisbreathing.Thiswillincreasethethrillofgamblingonanymatch.

Inaddition,justlikeplayinganinteractivegamebyusingsensorsonXBOX,playerswillbeabletogiveallkindsofcommandswhileplayingongamingmachinesonlybydoingdifferentkindsofgestureswiththeirhandsatthecasino.Forexample,theywillbeabletoraisetheirdebtbyraisingtheirhands,orviceversa,loweringtheirhandwhentheywanttodecreasethebetorfinishthegame.

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Oneofthemoreintriguingchangesthatalreadyexistsandisexpectedtoexpandinthecasinoindustryisthetransitionfromrealtovirtualmoney.Thedaysofpilingupmountainsofcasinochipsthatfilltheblackjackandpokertablesareabouttobegone.Instead,playerswillincreasetheuseinDigitalWallets,SmartTicketsandotheradvancedtechnologysolutionstotransfermoney.Thiswillmakecashhandlingsimplerandsaferfortheplayersandthecasinos,andislikelytomakeplayersspendmorethantheyotherwisewould.Playerswon'thavetoleavetheirplaystationandwalktothecashierboothtocashouttheirchips.Moreover,bynothandlingrealmoney,theywon'tfeelhowmuchtheyareactuallyspending.

Itisnotlongbeforepaymentandmoneytransferwillbemadeusingourfingerprints,eyesorvoiceforidentification.Thecasinowillusethesemethodstoconnectustoourcreditcardsorbankinformationandmoneytransferwillbemuchsimpler.

Thesetechnologicalsolutionswillalsoenablecasinostogaininformationaboutthegamblingcrowdattheirlocation.Theycanaccumulateinformationonhowoftengamblerscometothecasino;theirfavoritegames;timespentatthegamingtable;successrate;depositamounts,etc.Thiswaythecasinoswillgettoknowtheircustomersbetterandprovidethemwiththemostsuitabledealsandoffers,benefitingbothcustomersandthecasinos.

Anywhere,AnytimeThedevelopmentintechnologyandmobiledevicescreatesnumerousbusinessopportunitiesforgamblingestablishmentstoreachnewcustomersorencourageexistingonestoplayandgamblemore.Thegamblingworldmaycooperatewithnewindustries.Forexample,airtravelerswillplayandgambleonpersonalscreensduringflightsorevenconnectdirectlywithacameratoalivecasinogame.Hotelswillencouragegueststobetonsmart,touchscreendevices,televisionsintheirroom.

Andifyouthoughtyoucouldescapegamblingwhenyougoshoppingyouareabsolutelywrong.Acooperationbetweendifferentkindsofstoreswillincreaseandsmall,boutiqueplayingstationswillbeplacedforshoppersentertainmentinfoodchains,furniturestoresetc.withtemptingofferssuchas"100%refundonyourpurchase".Thiswillnotonlyincreasestoresprofits,butwillalsomakeshoppingexperiencemoreentertaining.

Thegamblingindustryisexpectedtochangesignificantlyinupcomingyears,maybemorethaneverbefore.Professionalgamblers,gamblingenthusiastsorsimplycurioustourists,youshoulddefinitelyvisitcasinosinthecomingyearsasyouareabouttoexperiencestunningsurprises!