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FUTURE MODELS FOR MOBILITY. BMW I AND MOBILITY SERVICES. Tony Douglas, June 2012 @ BASE LONDON

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Page 1: FUTURE MODELS FOR MOBILITY. BMW I AND MOBILITY SERVICES. Tony Douglas, June 2012 @ BASE LONDON

FUTURE MODELS FOR MOBILITY.BMW I AND MOBILITY SERVICES.

Tony Douglas, June 2012 @ BASE LONDON

Page 2: FUTURE MODELS FOR MOBILITY. BMW I AND MOBILITY SERVICES. Tony Douglas, June 2012 @ BASE LONDON

Customer

needs Cultur

e Environment Urbanisation Politic

sEconomy

THE PLANET.

Page 3: FUTURE MODELS FOR MOBILITY. BMW I AND MOBILITY SERVICES. Tony Douglas, June 2012 @ BASE LONDON

Visionary Mobility

InspiringDesign Next Premium

THE PLANET HAS A NEW MOON.

Page 4: FUTURE MODELS FOR MOBILITY. BMW I AND MOBILITY SERVICES. Tony Douglas, June 2012 @ BASE LONDON

MOBILITY SERVICES.LAUNCHED TOGETHER WITH BMW I.

Thema, Abteilung, XX. Monat 20XX, Seite XX

Hervorhebungen in Palatino Bold 17 pt./20 pt.Bildunterschrift in Palatino Regular 17 pt./20 pt.

Page 5: FUTURE MODELS FOR MOBILITY. BMW I AND MOBILITY SERVICES. Tony Douglas, June 2012 @ BASE LONDON
Page 6: FUTURE MODELS FOR MOBILITY. BMW I AND MOBILITY SERVICES. Tony Douglas, June 2012 @ BASE LONDON

Thema, Abteilung, Datum

MOBILITY SERVICES:ADDRESSING NEW CUSTOMER SEGMENTS AND NEEDS.

Car-enabled Mobility Services

BMW and MINIDrivers

Automobile User

Mobile User

Car-relatedMobility Services

Car-independent

Mobility Services

NavigationTraffic

Information

Parking

Page 6

Page 7: FUTURE MODELS FOR MOBILITY. BMW I AND MOBILITY SERVICES. Tony Douglas, June 2012 @ BASE LONDON

DriveNow

A) Flexible Use

Park@myHouse

B) Parking

C) Information and Intermodal routing

BMW i VenturesMyCityWay

D) Secure innovation and speed

BMW I MOBILITY SERVICES PORTFOLIO 2012. INNOVATIVE AND SUSTAINABLE SERVICES.

Page 7

Page 8: FUTURE MODELS FOR MOBILITY. BMW I AND MOBILITY SERVICES. Tony Douglas, June 2012 @ BASE LONDON

Seite 8

THANK YOU FOR YOUR ATTENTION.


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