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Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver Oliver, Senior Data Architect

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Page 1: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Future Media & Technology, Journalism BBC MMVIII

Preparing for the Olympics in 2012

Metadata, tagging and RDF

James Howard, Executive Product Manager

Silver Oliver, Senior Data Architect

Page 2: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Future Media & Technology, Journalism BBC MMVIII

A bit of background

Page 3: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Future Media & Technology, Journalism BBC MMVIII

The BBC Sport site is now 11 years old So where do we go now?

Page 4: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Future Media & Technology, Journalism BBC MMVIII

Too many manually managed pages

There were* approximately 320 manually managed indexes on the BBC sport site

150 or so in football22 rugby clubs30 cricket

But we are missing some important ones:

Competitions, FC Barcelona, Real Madrid, F1 teams and driversall would have value from an audience and business perspective.

*we have recently launched dynamically-aggregated football team pages

Page 5: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Future Media & Technology, Journalism BBC MMVIII

Where do you start?

Page 6: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Winter Olympics 2010:An aggregated index for each top level sport (15)

Page 7: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

South Africa: World Cup 2010

Page 8: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

World Cup 2010:A page for every team, group and player.

Page 9: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

USER EXPERIENCE

ONTOLOGY

CONTENT REPOSITORIES

Page 10: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

We built an ontology for the World Cup - based on an event ontology

Page 11: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

We built an ontology for the World Cup - based on an event ontology

Tag

TagTag

Tag

Page 12: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

www.bbc.co.uk/worldcup

Page 13: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Group pages

Page 14: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

bbc.co.uk/ontologies/sport

Page 15: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Challenges of working with RDF

Page 16: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Moving uri’s

http://dbpedia.org/resource/stoat

http://dbpedia.org/resource/ermine

Page 17: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Inference data disasters

Readingdbpedia

Readingtown

Readingadmin

populatedplace

admin region

Functional

Functional

sameAs

sameAs

same

Page 18: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Temporal challenges

USSRRussiaPrecedes

Starts Ends Starts Ends

Page 19: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Managing your data

Page 20: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

What does this all mean for

London 2012?

Page 21: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

London 2012 – ‘to show every piece of live action’

Page 22: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Knowledge and Learning

Page 23: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Questions?

Page 25: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

How do journalists tag content?

Tagging Tool: known as Graffiti

Page 26: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Story structure

Page 27: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Story structure

Page 28: Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver

Graffiti