Future Cosmetologist! Who knew?

Insert you picture here

How will you build your business?

Yes…there really is a formula! How to calculate Client Lifetime Value (CLV)

VALU

E OF

A

CLIE

NT

Let’s say 1 Client gets a facial ($50/month) Year 1 = $600

Over 5 Years…that Client spends $3,000

Over 10 Years…that Client spends $6,000

Over 20 Years…Client spends $12,000

Note that this is based on only one service. This does not include retail products nor other services you offer nor price increases.

Valu

e of

Clie

nt…

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inue

d

Now you have 5 Clients/day (5 days/week), each getting facials @ $50. Week 1 - 25 Clients * $50 = $1,250.

First Year…those 5 clients spend $65,000

Over 5 Years they spend $325,000

Over 10 Years they spend $650,000

Repe

at

Busin

ess

…is why it is important to make sure your clients are happy with you and the services you provide.

Provide your ideal clients with one free service or a trial offer, just to show them how much you value the relationship.

 Re

ferra

ls

Create Your Own Referral System with complimentary service providers to exchange referrals: Cosmetologist to Estheticians to Manicurists

Recognize and thank your Referral sources

Ask for Referrals

Refe

rrals…

cont

inue

d

If clients don’t refer, ask them for a testimonial

Referrals Appreciated (simple sign at your station, on all your advertising, on your mail pieces, emails, business card

Proactively refer people to other businesses

NETW

ORKI

NG “Your Network is YOUR

Golden Egg!” –Bonnie McDonald

How

to G

ener

ate

Lead

s…

Create a list of prospects…use memory jogger

Reach out to your networks online but then take the business aspect “offline” (Facebook & Twitter)

We each know about 200 people (warm market)

People we know, each know about 200 people (cold market)

Gene

ratin

gLe

ads

Our network plus our client’s network can be more than 2000+ potential clients

 Ut

ilizin

g yo

ur

netw

ork

Start with contacting the people you know

Ask them for referrals Offer a discounted

service for their first time

Follow Up

How

toNe

twor

k Every day is a

networking opportunity…in your daily life

Attend Networking Groups

Referrals

Netw

orkin

g Gr

oups

Chamber of Commerce Monthly Business

Mixers Meet people that

want to grow their business

Referral partners Lots of activities Cost approximately

$300 (first year), $199 annual renewal

Netw

orkin

g Gr

oups

co

ntin

ued

BNI (Business Network International) Weekly morning

meetings One professional

specialty per group Attendance is critical. If

you can’t attend, send a substitute

Tools to network, educational workshops, mentoring

Cost approximately $300

Netw

orkin

g Gr

oups

co

ntin

ued

The Friends in Business Network Weekly morning

meetings Attendance is your

responsibility Weekly Mtg Fee ($14-

Members/$20 Non-Members)

Rebate of $66 per new member you refer (when they sign up) [unlimited]

Lifetime Membership of $198

Mark

etin

g St

rate

gies

fo

r you

r Bus

ines

s

Follow Up…It is important to your

Business! The fortune is in the

follow-up! Follow up with Clients

is the most important action you can take in maintaining and nourishing your relationship

Follo

w Up

Remembering your client makes them feel special

Call Clients to confirm appointments

Send Thank You Cards to your clients

Send Birthday Cards to your clients

Ask Clients for Testimonials…so you can feature them in your Client Testimonial Book, that will be available at your station

Tools

1. Cards, Postcards, etc.2. Appt Reminder/Confirmation

Calls/Postcards3. Campaigns (create one, send

to many)4. Thank Clients!!! (They like to

be remembered…birthdays, special events, holidays)

5. Contact Manager…great resource to keep all of your client’s information

Simple as index cards Computer Based (SOC) How to build client list (memory

jogger) Track client info/important dates

Commitment to Yourself &

Your Clients

Marle

ne’s

Top

Ten

10. Commit to providing the best service possible9. Always be respectful, kind and attentive8. Remember, the customer is always right7. Provide service with a smile…remember they come to see you to relax…and in many ways we’re the client’s therapists too!6. Be genuine…it’s important to build trust with your client

Marle

ne’s

Top

Ten

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inue

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5. Be a safe haven…don’t gossip! Whatever is said to you keep confidential.4. Always Greet your Client!3. If you’re busy…Acknowledge your client, and let them know that you’ll be with them shortly.2. As a service provider, be Aware of your Energy. Be in a good mood, you’re providing a “calming” service.1. Appreciate and Thank your Clients often!

Com

plim

enta

ry

Stra

tegy

Se

ssio

n

Available for a limited time (Schedule Now!)

One-on-One personal session

Narrow down your interests and help you formulate a plan

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accountOrganize and help set up

your contacts, campaigns, and groups

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