S

SOUNDING YOUR WORLD

INTRODUCTION

HOW TO USE SOUND FOR BRAND IDENTITY

Often brands and companies underestimate

the power of sound

Try to close your eyes

…and play

something similar to the sound of a very famous automotive brand

Sound helps us to recognize and to remember

CHAPTER 1

1.We have to think of Sound as part of the “Furniture”

2.A bad sound can blemish your space

exactly like bad furniture

CHAPTER 2

1. Sound does not mean just music

Sounds of nature

Examples of sounds for space sonification

• Jungle soundscape

• Tuscany seaside

• Small river

2. A good sound environment means an a good place

CHAPTER 3

1. Merging natural sounds with music

+

A very good way to create your taylor made soundscape for your space

RECAP

1. Sound is part of our five senses

2. It is fundamental to receive informations

• Innovative

• Incisive

• Functioning

3. Applying sound for brand identity is

They know that

OTHER SOUND EXAMPLES

• voice

• tempo (1,2)

• tone

• type (1,2)

ContactsLORELEI SOUND STRATEGIES PTE LTD

10, ANSON ROAD #12-14 INTERNATIONAL PLAZA

SINGAPORE !

INFO@LORELEIPROJECT.COM (+65) 8354 0492 (+65) 94246185

!WWW.LORELEIPROJECT.COM