© 2015 SmartFocus. All rights reserved. SF00037

What went wrong?

Too many humans

What went wrong?

Connectivity needed

Too many humans

What went wrong?

Exit not visible

Too many humans

Connectivity needed

What went wrong?

Exit not visible

Only mobile notifications

Too many humans

Connectivity needed

What went wrong?

Too many humans

Exit not visible

Only mobile notifications

33% failure rate

Connectivity needed

Virtual beacons: Proximity

• Sensor fusion + map matching• X/Y data collection (footfall)• Entry, Exit, & Dwell events• Personalized messages, local notifications

The process

Visitor downloads app

Personalised messages on entrance and exit to ‘zones’

Steps tracked and aggregated

Loyalty, gamification, information

What you need

DIGITAL FLOORPLAN VIRTUAL BEACONS SMARTFOCUS SDKSoftware Development Kit

SMARTPHONE APP(Running SmarFocus SDK)

Polygon area is defined on a digital floor plan. Virtual

beacon zones are established.

SmartFocus virtual beacons help define an area or zone within a

chosen space.

SmartFocus custom built SDK is incorporated into

Smartphone app.

Personalized and contextualized messages can be sent to the user

‘in-moment’.

56% of millennials

will share their personal

data in return for

personalized experiences

In app competition

offers redeemable

by customers have

a conversion rate

of over 57%

94% of businesses say

personalization is critical

to their current and

future success

44% of consumers

say that they would like

brands to deliver deals and

coupons to their mobile

devices (Millward Brown)

www.SmartFocus.com

https://www.youtube.com/watch?v=l4DniapxXBI

Gamification in action

1. You can contextualize a customer journey by knowing when the customer is likely to purchase, or buy from you again

2. You can create context-aware marketing using mobile to understand much more about your customer than ever before.

www.SmartFocus.com

SmartFocus has been an innovator in messagingand communications from the start:

EMAIL SEGMENTATIONSOCIAL

DATA & INSIGHT

PERSONALIZATION

MOBILITY & CONTEXT

1999SmartFocus

begins life as EmailVision.

2006Smart

segmaentation and triggered

messaging.Awards for

leaders in SaaS by revenue

growth.

2009The social and

mobile journeys begin with

SmartFocus app and social plugins.

2010Purchasing of

customer insight products shows big play into big data. Content

becomes more relevant, tied to

RFM data for single marketing

view.

2011Recommendations

software now available for the

web. Personalized interactions

possible to a SKU level. Data

business grows.

2014Proximity and

NLP plus machine learning capabilities

turns SmartFocus into the only

contextual engine across web, email, social and instore.

TODAY

SmartFocus delivers context-aware marketing for 2500+ brands

SmartFocus is the only customer obsessed marketing message cloud. Through patented algorithms it genuinely listens to and learns from customers.This provides contextually unique and temporally relevant engagements, through any digital channel.

55 billionpersonalized interactions a year

8 millioncampaigns a year

© 2015 SmartFocus. All rights reserved. SF00037